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- Tasks: Lead digital transformation projects and enhance stakeholder engagement through innovative solutions.
- Company: Join UCB, a forward-thinking company dedicated to improving patient outcomes through technology.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful change in healthcare with cutting-edge digital tools.
- Qualifications: CRM knowledge, analytical skills, and experience with digital solutions are essential.
- Other info: Willingness to travel up to 20% is required; remote work options available.
The predicted salary is between 36000 - 60000 £ per year.
Make your mark for patients. We are looking for a Digital Operations Manager (next best action) who is agile and innovative to support the Digital Operations group to be ideally based in Belgium, Germany or UK; other European countries can also be considered.
About the role: As part of our digital transformation journey, we strive to add value to our Patient Value Units (PVU) brand strategies via new technologies, business process optimizations and analytical expertise. Building innovative end-to-end digital programs which create a seamless experience across channels, devices and technologies for our external stakeholders and patients. Within this role you will be responsible for our external stakeholder engagement suggestion tools & processes used by the field-based teams.
Who you’ll work with: Internal stakeholders including IT, medical, legal and compliance.
What you’ll do:
- Understand the unique business requirements of internal stakeholders from business units at regional and local levels.
- Identify opportunities to challenge existing processes and implement end-to-end solutions, encompassing both processes and digital tools.
- Foster alignment and collaboration among various stakeholders, including business units, IT, legal, and compliance teams.
- Take the lead of a cross functional team as product owner of our next best action engine (Salesforce Marketing Cloud based) with the aim to optimize and execute our healthcare professional (HCP) engagement strategy.
- As part of product ownership, lead a vendor team which is responsible for the technical development of the next best action engine.
- Establish a foundation for robust data collection, data quality improvement, process enhancements, and governance for digital solutions.
- Provide direction for the artificial Intelligence / analytics team to strengthen personalized external stakeholder engagement solutions and suggestions.
Interested? For this position you’ll need the following education, experience, and skills:
- CRM system knowledge & affinity – Interest in technology and related applications, including utilization of digital channels & media. Working knowledge of CRM-like systems (esp. Veeva) is a must.
- Experience with orchestration engines & journey solutions (such as Verso Engine/ SFMC) is a strong plus.
- Apply agile methodology to help teams accelerate on delivery.
- Analytical skills with the main focus on business case analysis and insights generation linked to channel performance.
- Experiences with Artificial Intelligence based digital solutions.
- Effective presentation and influencing capabilities at senior management level to drive investment decision making.
- Pharma and healthcare experience considered as incremental value.
- Willingness to travel up to (depending on location, up to 20%).
Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
Digital Operations Manager (Next Best Actions) UK employer: UCB
Contact Detail:
UCB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Operations Manager (Next Best Actions) UK
✨Tip Number 1
Familiarise yourself with the latest trends in digital operations and CRM systems, especially Salesforce Marketing Cloud and Veeva. This knowledge will not only help you understand the role better but also demonstrate your commitment to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals in the pharmaceutical and healthcare sectors. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the role and company culture at UCB.
✨Tip Number 3
Prepare to discuss your experience with agile methodologies and how you've applied them in previous roles. Be ready to share specific examples of how you've led cross-functional teams to achieve successful outcomes.
✨Tip Number 4
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive decisions in past projects. Highlight any experience you have with AI-based solutions, as this is a key aspect of the role.
We think you need these skills to ace Digital Operations Manager (Next Best Actions) UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Digital Operations Manager role. Focus on your knowledge of CRM systems, digital channels, and any experience with orchestration engines.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your background fits the company's needs. Mention specific examples of how you've successfully implemented digital solutions or improved processes in previous roles.
Highlight Analytical Skills: Emphasise your analytical skills in your application. Provide examples of how you've used data to drive decisions or improve performance, particularly in relation to digital marketing or stakeholder engagement.
Showcase Collaboration Experience: Since the role involves working with various internal stakeholders, include examples of past experiences where you successfully collaborated across teams. This could involve IT, legal, or compliance teams, demonstrating your ability to foster alignment.
How to prepare for a job interview at UCB
✨Understand the Role
Before the interview, make sure you thoroughly understand the responsibilities of a Digital Operations Manager. Familiarise yourself with concepts like CRM systems, digital transformation, and stakeholder engagement to demonstrate your knowledge during the conversation.
✨Showcase Your Analytical Skills
Be prepared to discuss your analytical skills and how they relate to business case analysis and insights generation. Bring examples of how you've used data to drive decisions or improve processes in previous roles.
✨Prepare for Technical Questions
Since the role involves working with CRM systems and orchestration engines, brush up on your technical knowledge. Be ready to answer questions about tools like Salesforce Marketing Cloud and Veeva, and how you've applied them in past experiences.
✨Demonstrate Collaboration Experience
Highlight your experience working with cross-functional teams. Discuss specific instances where you've fostered alignment among various stakeholders, such as IT, legal, and compliance, to achieve project goals.
