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- Tasks: Lead omnichannel strategy and support local teams in adapting global initiatives.
- Company: UCB is a global biopharmaceutical company focused on neurology and immunology.
- Benefits: Enjoy a hybrid work model, inclusive culture, and opportunities for personal growth.
- Why this job: Make a real impact for patients while collaborating with diverse teams across Europe.
- Qualifications: 10-15 years in omnichannel marketing; fluency in English required; advanced degrees preferred.
- Other info: Join a caring team that values innovation and inclusivity.
The predicted salary is between 48000 - 72000 £ per year.
Make your mark for patients
We are looking for aHead of Omnichannel & Stakeholder Engagement, Europe, who is strategic, collaborative, and culturally agile to join us in our Global Omnichannel team. This position can be based in either ourBrussels, Belgium ,Monheim, Germany orSlough, United Kingdom Offices inEurope . Thishybridposition requires a minimum of 40% on site presence and up to 20% domestic/international travel.
About the role
You will serve as a strategic advisor and enabler, helping local market teams adopt and execute our global omnichannel strategy, including use of Omnichannel Hub services, in a way that reflects their unique market context, digital maturity, and business need. Operating on a needs-based (pull) model, you will bridge global capabilities with local execution through coaching, thought leadership, and facilitation of Omnichannel Hub services (especially for less mature markets). The role supports consistency, scalability, and continuous improvements across markets, without assuming direct ownership of local or regional omnichannel activities. Your focus will be on coaching, thought leadership, and enabling affiliates to tailor global strategies to their local context.
Who you’ll work with
You will be a part of the Global Omnichannel Leadership Team, working closely with regional and affiliate teams across Europe, including Germany, France, UK, Portugal, Ireland, Spain, Belgium, Italy, etc. You’ll collaborate with stakeholders at all levels to align global strategies with local needs and drive omnichannel, fostering alignment with global and regional omnichannel objectives.
What you’ll do
- Adapt global omnichannel strategy to regional needs and affiliate market contexts.
- Represent regional insights to shape global omnichannel strategy and services.
- Guide affiliates based on digital maturity without enforcing one-size-fits-all models.
- Offer hands-on executional support to local affiliates when requested, especially in markets with low digital maturity or limited bandwidth.
- Promote and support adoption of Omnichannel Hub services across affiliates.
- Act as trusted advisor aligning local, regional, and global omnichannel goals.
- Influence capability roadmap by surfacing local needs to global leadership.
- Share successful affiliate practices to foster cross-market learning.
- Facilitate two-way communication between affiliates and global teams.
- Monitor campaign execution and digital maturity to drive continuous improvement.
I nterested? For this role we’re looking for the following education, experience and skills
Minimum Experience/Skills Required:
- 10-15+ years of experience in omnichannel marketing, digital health, or commercial roles with demonstrated success in multinational or regional roles
- Fluency in English is required
- Bachelor’s Degree
Preferred Experience/Skills
- Master’s Degree/Other Advanced Degree
- Skilled at adapting global strategies to local healthcare, regulatory, and go-to-market contexts
- Strong understanding of customer experience in complex healthcare environments
- Experience supporting both mature and emerging markets with tailored guidance
- Proven collaborator across diverse stakeholders in matrixed organizations
- High cultural sensitivity and adaptability across geographies and commercial models
- Familiarity with HCP channel preferences across European countries
- Understanding of regional data privacy and compliance frameworks (e.g., GDPR)
- Experience navigating complex healthcare ecosystems and access dynamics
- Fluency in other languages are highly desirable (French, German, Italian, Spanish)
Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us?
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on . Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
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Head of Omnichannel & Stakeholder Engagement, EU (UK) employer: UCB S.A.
Contact Detail:
UCB S.A. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Omnichannel & Stakeholder Engagement, EU (UK)
✨Tip Number 1
Familiarise yourself with the latest trends in omnichannel marketing and digital health. Understanding how these strategies are being implemented across different European markets will give you a competitive edge during discussions with our Global Omnichannel Leadership Team.
✨Tip Number 2
Network with professionals in the healthcare and biopharmaceutical sectors, especially those who have experience in omnichannel strategies. Engaging with these individuals can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Showcase your cultural agility by highlighting experiences where you've successfully adapted strategies to fit local contexts. This is crucial for the role, as you'll need to bridge global capabilities with local execution effectively.
✨Tip Number 4
Prepare to discuss specific examples of how you've influenced stakeholders in previous roles. Being able to articulate your collaborative approach and how you've aligned diverse teams towards common goals will demonstrate your fit for this strategic position.
We think you need these skills to ace Head of Omnichannel & Stakeholder Engagement, EU (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in omnichannel marketing and stakeholder engagement. Use specific examples that demonstrate your success in multinational roles, as this is crucial for the position.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of the role and how your skills align with the company's needs. Mention your ability to adapt global strategies to local contexts and your experience in diverse healthcare environments.
Showcase Cultural Agility: Emphasise your cultural sensitivity and adaptability in your application. Provide examples of how you've successfully collaborated with stakeholders from different backgrounds and regions, as this is key for the role.
Highlight Language Skills: If you speak any additional languages, especially French, German, Italian, or Spanish, make sure to include this in your application. Fluency in other languages is highly desirable for this position.
How to prepare for a job interview at UCB S.A.
✨Understand the Omnichannel Landscape
Familiarise yourself with the latest trends in omnichannel marketing, especially within the healthcare sector. Be prepared to discuss how you can adapt global strategies to local contexts, showcasing your understanding of different market dynamics.
✨Showcase Your Collaborative Skills
Highlight your experience working with diverse stakeholders across various regions. Provide examples of how you've successfully collaborated in matrixed organisations and how you can bridge the gap between global and local teams.
✨Demonstrate Cultural Agility
Given the role's emphasis on cultural sensitivity, be ready to discuss your experiences in adapting strategies for different cultural contexts. Share specific instances where your adaptability has led to successful outcomes in multinational settings.
✨Prepare for Scenario-Based Questions
Anticipate questions that may require you to think on your feet, such as how you would approach a low digital maturity market. Prepare to outline your thought process and the steps you would take to support local affiliates effectively.
