Salesforce Marketing Cloud Manager
Salesforce Marketing Cloud Manager

Salesforce Marketing Cloud Manager

Full-Time 60000 - 60000 £ / year (est.) No home office possible
UCAS

At a Glance

  • Tasks: Lead and optimise Salesforce Marketing Cloud to enhance marketing strategies and user experiences.
  • Company: Join UCAS, a leading organisation connecting students to higher education opportunities.
  • Benefits: Enjoy a competitive salary, flexible working, and 30 days annual leave.
  • Other info: Be part of a diverse team with excellent career growth and wellbeing support.
  • Why this job: Make a real impact in education while developing your skills in a supportive environment.
  • Qualifications: 5+ years in Salesforce Marketing Cloud with strong project management and communication skills.

The predicted salary is between 60000 - 60000 £ per year.

About UCAS

UCAS is at the heart of connecting people to higher education. UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers. We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit description

The Digital Services business unit is at the heart of UCAS’ technical innovation, data and infrastructure. It focuses on leveraging data science, technology, and enterprise architecture to enhance UCAS' digital products and services. The unit is dedicated to developing and improving customer-centric digital solutions, ensuring seamless and secure online experiences for all users. By providing insightful data and analysis, often made available to anyone with free-to-use intuitive dashboard, Digital Services empowers the Higher Education sector and those interested in the sector with valuable information to make informed decisions. By working in collaborative, expert led, multi-disciplinary teams, Digital Services drives UCAS’ mission to connect students with their next opportunities through advanced technological solutions.

About the role

The Salesforce Marketing Cloud Manager at UCAS will be the Subject Matter Expert for the platform, responsible for owning, optimising, and evolving the organisation’s use of Marketing Cloud Engagement. This role will be responsible for driving change management initiatives, ensuring user adoption and collaborating closely with marketing teams, IT and cross-functional teams to embed Marketing Cloud in a best practice approach for its usage. You will support business users to put customers and students at the heart of our marketing strategies, to give students a seamless experience across channels and inspire and support their choices throughout their studying life and beyond.

Key accountabilities:

  • Act as the owner and subject matter expert for Salesforce Marketing Cloud (SFMC)
  • Serve as the primary point of contact for ongoing Marketing Cloud support, governance, and enhancements, working with CRM, Marketing, Digital and IT stakeholders.
  • Define and maintain best practice across data management, automation, journeys, and campaign execution
  • Ensure platform governance, documentation, and compliance with GDPR and data protection standards
  • Lead and develop a team of SFMC professionals.

Skills, qualifications, and experience

  • 5+ years’ experience working with Salesforce Marketing Cloud Engagement, with at least 1 year in an implementation or platform management role
  • Salesforce Marketing cloud engagement email specialist certification.
  • Salesforce Marketing cloud admin certification.
  • Experience in team management and development.
  • Experience of working with development teams.
  • Proven experience delivering large-scale digital marketing or CRM implementation projects
  • Strong understanding of digital marketing strategies, campaign automation, audience segmentation, and data privacy best practices
  • Experience leading user adoption, training, and change initiatives
  • Excellent project management, stakeholder engagement, and communication skills
  • Ability to work effectively with technical and non-technical teams
  • Email automation and campaign management experience (this includes basic understanding of HTML, CSS, SQL).
  • Familiarity with connected Salesforce Clouds such as Sales Cloud and Service Cloud

Desirable

  • Familiarity with other Salesforce technology such as Data360, Salesforce Personalization, and Agentforce
  • Salesforce Marketing Cloud Consultant certification
  • Salesforce Data Cloud Consultant certification.
  • Familiarity with newer Salesforce Marketing cloud platforms, such as Marketing Cloud Next/Advanced/Growth

Package

Salary up to £60,000

  • Purpose-driven work in a charity-led organisation connecting people to education and opportunity
  • Internal training, mentoring, and access to industry-recognised certifications through our development academies
  • Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
  • 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
  • Everyday wellbeing support through Perkbox, offering discounts and wellness tools
  • Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
  • Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
  • Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk.

Working Arrangements

Is fully remote working an option? No

Salesforce Marketing Cloud Manager employer: UCAS

UCAS is an exceptional employer, offering a purpose-driven work environment that connects individuals to higher education opportunities. With a strong focus on employee growth through internal training and access to industry-recognised certifications, UCAS fosters a collaborative and inclusive culture, complemented by a hybrid working model and comprehensive wellbeing support. Located in the picturesque South West of England, employees enjoy modern facilities and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding careers.
UCAS

Contact Detail:

UCAS Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Salesforce Marketing Cloud Manager

✨Tip Number 1

Network like a pro! Reach out to folks in your industry on LinkedIn or at local events. A friendly chat can open doors that a CV just can't.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission, especially around customer-centric solutions.

✨Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you'll perform when it counts.

✨Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you're serious about joining UCAS.

We think you need these skills to ace Salesforce Marketing Cloud Manager

Salesforce Marketing Cloud Engagement
Email Automation
Campaign Management
Data Management
Automation
Audience Segmentation
GDPR Compliance
Project Management
Stakeholder Engagement
Team Management
Change Management
Communication Skills
HTML
CSS
SQL

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Salesforce Marketing Cloud Manager role. Highlight your relevant experience with Salesforce Marketing Cloud and any certifications you have. We want to see how your skills align with what we're looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your experience in digital marketing strategies and team management.

Showcase Your Achievements: When detailing your experience, focus on specific achievements rather than just duties. Did you lead a successful campaign or improve user adoption rates? We love numbers and results, so make sure to include them!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at UCAS

✨Know Your Salesforce Marketing Cloud Inside Out

Make sure you’re well-versed in all aspects of Salesforce Marketing Cloud. Brush up on your knowledge of email automation, campaign management, and data privacy best practices. Being able to discuss specific features and how they can benefit UCAS will show that you're not just familiar with the platform, but that you can truly leverage it for their needs.

✨Showcase Your Team Management Skills

Since this role involves leading a team, be prepared to share examples of your previous experience in team management and development. Think about times when you successfully led change initiatives or trained users on new systems. Highlighting these experiences will demonstrate your capability to foster a collaborative environment.

✨Prepare for Scenario-Based Questions

Expect questions that ask how you would handle specific situations related to marketing strategies or user adoption. Prepare some scenarios where you’ve successfully implemented changes or optimised processes in past roles. This will help you illustrate your problem-solving skills and strategic thinking.

✨Understand UCAS's Mission and Values

Familiarise yourself with UCAS’s mission to connect people to higher education. Be ready to discuss how your skills and experiences align with their goals. Showing that you understand and are passionate about their purpose will set you apart as a candidate who is genuinely interested in contributing to their success.

Salesforce Marketing Cloud Manager
UCAS

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