At a Glance
- Tasks: Lead marketing strategies for key customer segments and drive growth through innovative campaigns.
- Company: Join a purpose-driven charity organisation connecting people to education and opportunities.
- Benefits: Up to £40,000 salary, hybrid working, 30 days leave, and wellness support.
- Other info: Enjoy a supportive culture with training, mentoring, and recognition for your contributions.
- Why this job: Make a real impact in education while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in B2B marketing with strong project management and communication skills.
The predicted salary is between 50000 - 70000 £ per year.
Contractual Hours: 35 hours per week.
About The Role: This post holder takes responsibility for leading on the marketing for one of UCAS key customer segments. From go to market and product launch to determining positioning, brand, competitive analysis, features and USPs, lead generation and customer success activities, you will be the champion for your product category or audience segment and help grow its customer base and meet revenue targets. This means you work with a cross‑functional team across Sales, Product, Operations and more, taking responsibility for the marketing strategy from beginning to end.
Key accountabilities:
- Developing and managing the marketing strategy
- Working closely with sales and product teams to identify opportunities to drive value for customers and grow your customer segment
- Develop a well‑structured B2B sales funnel, continually optimizing and refining the UCAS sales process.
- Define and lead on the development of the UCAS B2B brand story and proposition for your segment, bringing it to life through engaging and creative content
- Prepare clear briefs to product communications and promotional campaigns and analyze and present results to stakeholders
- Develop value propositions to customers articulating the product description, benefits, and values and provide training and sales material for sales colleagues.
Skills, Qualifications, And Experience:
- Proven experience in B2B marketing, with an in depth understanding of the education or commercial market segment we operate in
- Proven track record aligning sales and marketing activity.
- Demonstrated ability to manage multiple projects under tight deadlines in a fast‑paced environment
- A track record of marketing experience
- A powerful and persuasive communicator, who can influence and inform internal and external stakeholders
- Proven track record of results delivery and excellent project management skills.
- A track record of delivering tangible revenue outcomes
- Possess commercial acumen.
- Extensive experience in building and nurturing key stakeholder relationships.
- Ability to think creatively, whilst also being able to implement outcomes.
Package:
- Salary up to £40,000
- Purpose‑driven work in a charity‑led organisation connecting people to education and opportunity
- Internal training, mentoring, and access to industry‑recognised certifications through our development academies
- Hybrid working model built on trust and flexibility, with a 35‑hour week and flexible contracts
- 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
- Everyday wellbeing support through Perkbox, offering discounts and wellness tools
- Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
- Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
- Recognition and reward through our quarterly employee scheme and an ex‑gratia bonus for going above and beyond
We recognise that talent comes in various forms and we are committed to a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills.
Marketing Manager in Gloucester employer: UCAS
UCAS is an exceptional employer that champions a purpose-driven work culture, connecting individuals to education and opportunities. With a hybrid working model, generous annual leave, and a commitment to employee wellbeing, staff enjoy a supportive environment that fosters professional growth through internal training and mentoring. Located in Cheltenham, employees benefit from onsite facilities and a culture of inclusivity, making it a rewarding place to advance your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UCAS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UCAS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UCAS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UCAS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UCAS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UCAS:Show us that you’ve done your homework! In your application, briefly mention what you admire about UCAS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UCAS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UCAS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UCAS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
