At a Glance
- Tasks: Lead media planning and campaign management for key industry customers to drive impactful outcomes.
- Company: Join UCAS, the leading shared admissions service connecting people to higher education.
- Benefits: Up to £40,000 salary, 30 days leave, hybrid working, and professional development opportunities.
- Other info: Enjoy a purpose-driven role in a charity-led organisation with excellent career growth potential.
- Why this job: Make a difference in education while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in marketing or campaign management with strong analytical and communication skills.
The predicted salary is between 44010 - 53790 £ per year.
UCAS is at the heart of connecting people to higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers. We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.
About The Role
To lead on the media planning and campaign management for key industry customers in the Early Careers and Public Sector vertical, to drive the best possible campaign outcomes and strengthen existing customer relationships through the effective delivery of data-led media activity. The Campaign Manager will be responsible for the quality planning, delivery, monitoring, and reporting on UCAS multi-channel campaigns booked by external customers. You will collaborate with internal and external stakeholders to recommend and plan the most effective campaign activity, co-ordinate the receipt of creative assets, ensure delivery teams set up and run campaigns effectively, and monitor, adjust and optimise campaigns to drive the best customer results. You will manage the implementation, tracking, and reporting of campaigns to support our key account clients, ensuring they are delivering on budget and to target, driving the best possible customer outcomes. You will be the key point of contact for customers, media agencies and internal teams - working on campaign planning, performance monitoring, and data-led campaign recommendations.
Skills, Qualifications, And Experience
- Experience in a marketing and/or campaign management related environment.
- Experience in planning and delivering effective marketing campaigns, working closely with customers and delivery teams.
- Focused on delivering a consistently high level of customer service.
- Experience in leading on high performing campaigns across multiple channels, with skills in optimisation, audience segmentation and messaging recommendations.
- A detail-oriented analytical thinker, with an ability to use data and insights to inform marketing activity.
- A strong operator, able to manage the day-to-day aspects of campaign and customer management, including at busy periods.
- Experience in working towards KPIs and reporting back to customers and internal teams on campaign outcomes.
- A strong written and verbal communicator, both internally and externally, at all levels.
- Strong presentation skills, adaptable to both in person and virtual customer engagements.
- Highly effective in a matrix environment, able to work with internal and external teams to deliver strong results.
Package
- Salary – up to £40,000
- Purpose-driven work in a charity-led organisation connecting people to education and opportunity
- Internal training, mentoring, and access to industry-recognised certifications through our development academies
- Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
- 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
- Everyday wellbeing support through Perkbox, offering discounts and wellness tools
Campaign Manager in Gloucester employer: UCAS
UCAS is an exceptional employer, offering a purpose-driven work environment that connects individuals to higher education opportunities. With a strong commitment to employee growth through internal training and access to industry-recognised certifications, UCAS fosters an inclusive culture supported by various employee networks and wellbeing initiatives. The hybrid working model, generous leave policies, and onsite facilities further enhance the overall employee experience, making it a rewarding place to work in Cheltenham.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UCAS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UCAS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UCAS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UCAS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UCAS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UCAS:Show us that you’ve done your homework! In your application, briefly mention what you admire about UCAS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UCAS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UCAS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UCAS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
