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- Tasks: Lead and implement national sales strategies for innovative safety equipment.
- Company: Established UK manufacturer of fire-safety and life-saving equipment.
- Benefits: Competitive salary, company car, performance bonus, and executive benefits.
- Why this job: Drive growth in a dynamic industry and influence the company's future.
- Qualifications: Proven leadership in construction or safety equipment sectors required.
- Other info: Supportive environment with opportunities for professional development.
The predicted salary is between 120000 - 120000 ÂŁ per year.
This range is provided by UBT. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Salary: £120,000 per annum (negotiable) + Car + Bonus + Executive Benefits.
Location: Hereford or Coventry (with frequent travel to the Hereford area required).
About the Company
Our client is a well-established UK manufacturer and supplier of innovative fire-safety, site-safety and life‑saving equipment for the construction and industrial sectors. Its reputable product portfolio includes advanced wireless detection systems, evacuation technology, fire extinguishers, responder stations and is trusted by major contractors, housebuilders and infrastructure organisations nationwide.
As the business continues to expand, they are seeking an experienced and dynamic Sales Director to lead the national commercial function and support the next stage of growth.
The Opportunity
Reporting to the Managing Director, the Sales Director will define, lead and deliver the company's UK sales strategy. The role requires a high‑energy, commercially driven leader with experience in the building, construction or safety‑equipment sectors. The position is based in Hereford or Coventry, with regular travel to Head Office and customer sites across the UK.
Key Responsibilities
- Strategic Leadership
- Develop and implement national sales strategies to support ambitious growth plans.
- Monitor and analyse market trends, competitor activity and customer insights to guide commercial decisions.
- Establish annual sales quotas, revenue targets and performance KPIs.
- Develop comprehensive territory and field‑sales plans to maximise market coverage.
- Team Development and Performance
- Lead, motivate and develop a high‑performing national sales team.
- Recruit, onboard and coach sales professionals to achieve consistent results.
- Review KPIs, performance data and behaviours to drive continuous improvement.
- Business Growth
- Grow revenue across construction, civil engineering, housebuilding, infrastructure and industrial markets.
- Lead major tender processes, negotiate long‑term agreements and secure strategic partnerships.
- Drive adoption and growth of both existing and newly launched product lines.
- Customer and Stakeholder Engagement
- Build strong, trusted relationships with contractors, procurement teams and project stakeholders.
- Negotiate and secure high‑value contracts with a focus on long‑term customer satisfaction.
- Represent the company at industry exhibitions, conferences and client meetings.
- Operational and Commercial Oversight
- Manage sales budgets, pricing frameworks and margin performance.
- Collaborate effectively with marketing, product and operations teams to ensure strategic alignment.
- Maintain an up‑to‑date understanding of compliance, regulatory requirements and product standards.
Requirements
- Proven commercial leadership experience within construction, building products, safety equipment or related sectors.
- Highly driven, energetic and results‑focused, with strong commercial acumen.
- Experienced in leading and developing national sales teams.
- Strong skills in negotiation, planning, forecasting and relationship‑building.
- Excellent communication skills with the ability to engage senior stakeholders confidently.
- Comfortable using data and market insights to support strong decision‑making.
- Willing to travel regularly throughout the UK.
Benefits
- ÂŁ120,000 per annum (negotiable)
- Company car or car allowance
- Performance‑related bonus
- Executive benefits package
- Significant influence on the company's commercial direction and future growth
- A supportive, ambitious and forward‑thinking working environment
Sales Director in Hereford employer: UBT
Contact Detail:
UBT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in Hereford
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Ace the Informational Interview
Set up informal chats with professionals in your desired field. This isn’t just about asking for a job; it’s about gathering insights and advice. Plus, it shows your genuine interest in the industry, which can make a lasting impression!
✨Showcase Your Skills
When you get the chance to meet potential employers, be ready to demonstrate what you can bring to the table. Whether it’s through a portfolio, case studies, or even a quick pitch, make sure they see your value right away.
✨Apply Directly Through Us
Don’t forget to check out our website for the latest job openings! Applying directly can sometimes give you an edge, as it shows your enthusiasm for the company. Plus, we’re always looking for talented individuals like you to join our team!
We think you need these skills to ace Sales Director in Hereford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in the construction or safety equipment sectors, and showcase your leadership skills. We want to see how you can drive growth and lead a team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your strategic vision and how you've successfully led sales teams in the past. Remember, we love a good story!
Showcase Your Achievements: When filling out your application, don’t just list your responsibilities—show us your achievements! Use numbers and specific examples to demonstrate how you've met or exceeded sales targets. We’re all about results here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at UBT
✨Know Your Market
Before the interview, dive deep into the construction and safety equipment sectors. Understand current trends, key competitors, and customer needs. This knowledge will help you demonstrate your commercial acumen and show that you're ready to lead the sales strategy.
✨Showcase Leadership Experience
Prepare specific examples of how you've successfully led sales teams in the past. Highlight your ability to motivate and develop talent, as well as any impressive results you've achieved. This will illustrate your capability to drive performance and growth.
✨Master Negotiation Scenarios
Be ready to discuss your negotiation strategies and experiences. Think of a few high-value contracts you've secured and be prepared to explain your approach. This will showcase your skills in building long-term relationships and achieving customer satisfaction.
✨Engage with Stakeholders
Practice how you would build relationships with contractors and project stakeholders. Prepare to discuss your communication style and how you engage with senior stakeholders. This will demonstrate your ability to represent the company effectively in various settings.