At a Glance
- Tasks: Lead and execute a high-impact marketing strategy for a growth-focused family business.
- Company: A dynamic family business prioritising digital engagement and growth.
- Benefits: Competitive salary, hands-on leadership role, and opportunities for professional development.
- Other info: Join a supportive team with a focus on innovation and results.
- Why this job: Make a real impact by driving B2B lead generation and measurable ROI.
- Qualifications: Experience in marketing strategy, digital channels, and team management.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI. This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
- Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
- Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
- Manage and hold external agencies accountable, ensuring performance, ROI and value for money
- Use data, analytics and insight to continuously refine campaigns and improve performance
- Partner closely with sales and leadership teams to align marketing with commercial priorities
- Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
Head of Marketing employer: UBT
As a family-owned business, we pride ourselves on fostering a collaborative and supportive work culture that values innovation and personal growth. Our commitment to employee development is reflected in our tailored training programmes and opportunities for career advancement, making us an excellent employer for those looking to make a meaningful impact in the marketing field. Located in a vibrant area, we offer a dynamic environment where creativity thrives, and every team member's contribution is recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past marketing successes and campaigns. This is a great way for us to see your hands-on experience and creativity in action.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their marketing strategies and think about how you can contribute to their goals. We love seeing candidates who are genuinely interested and have done their homework!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who align with our values.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Marketing:When writing your application, let your enthusiasm for marketing shine through. We want to see how you can bring that passion to our family business and drive our marketing strategy forward.
Be Results-Driven:Make sure to highlight your experience with B2B lead generation and any measurable results you've achieved in previous roles. We love data-driven insights, so don’t shy away from sharing specific numbers or outcomes!
Tailor Your Application:Take the time to customise your application for this role. We’re looking for someone who understands our commercial objectives and can align their skills with our needs, so make it clear how you fit the bill.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our marketing efforts!
How to prepare for a job interview at UBT
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your ability to drive measurable results. Brush up on key metrics related to B2B lead generation and ROI. Be ready to discuss specific campaigns you've led, the data behind them, and how you optimised for success.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing and executing marketing strategies. Think about how you align marketing activities with commercial objectives. Have examples ready that illustrate your hands-on leadership style and how you've driven pipeline growth in previous roles.
✨Agency Management Experience
Since managing external agencies is part of the role, be prepared to discuss your experience in this area. Highlight how you've held agencies accountable for performance and ROI, and share any challenges you've faced and how you overcame them.
✨Collaboration is Key
This role requires close partnership with sales and leadership teams. Think of examples where you've successfully collaborated across departments. Emphasise your communication skills and how you ensure alignment between marketing and commercial priorities.
