SOCIAL ENGAGEMENT SPECIALIST

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The Local Social Engagement Specialist’s mission is to coordinate all marketing actions on the Ubisoft strategic portfolio for their territory and to develop reach and engagement with local audiences of players through Social Channels to drive acquisition, retention and monetization supporting the Global Marketing strategies. They manage the local social ecosystem by publishing content provided by Central teams while also developing a local tone of voice by developing and publishing local content created internally or with partners.

Additionally providing LOC quality checks for Global assets (e.g. pack shots, leaflets, trailers) as required.

In this role, your responsibilities will include:

• Act as the main point of contact for management of social media channels (Facebook, Twitter, Instagram, TikTok, Threads) for their territory and collaborates with the Global Social Media team, coordinating a local social calendar for content for Ubisoft brands across the local social channels.
• Global Calendars & Content:
  • Publish content delivered by Global Teams and localize copy posting on FB, IG & X via the social posting tool and ensure reporting dashboards are accurate.
• Local Calendars & Content:
  • Develop local social plans for allocated new releases & top performing live games (Assassin’s Creed, Just Dance, Riders Republic, For Honor plus more) including a content summary with clear KPIs (Imps, Views, Eng%) to support key products complimenting the product’s Global calendar. Local product plan social content to be produced internally or via partners (e.g. social agency, content creators, community members).
  • Provide adhoc local post support for allocated active live games, Back Cat products & Ubisoft corporate or multi-brand content.
  • Manage local content creation budget following the finance processes.
• Local Content Creation:
  • Support the local product plans & live games with internally or partner created social content which adheres to the product’s positioning, tone of voice & premium presentation following a consistent local social content approach.
  • Develop knowledge and experience of using creative programmes (Adobe Photoshop & Premier Pro) to aid your ability to support the UK Creative Manager with internally created local social content.
  • Manage the agency and partner relationships and briefs to support local plans.
• Community Advocacy Manager support
  • Support the UK Community Advocacy Manager to support the Global and Local community plan across the UK social channels.
• Paid Social Boosting
  • Plan, execute and report paid boosting campaigns to amplify local content in line with the UK social engagement strategy and plan.
• Streaming
  • Support your product allocation at key pulse points with Ubisoft UK Plays streams coordinating prep, briefing, execution and reporting.
• Collaborate positively with the other local teams (CMTY Adv Manager, Creators, Comms) to support and amplify any relevant activations.
• Reporting
  • Track local plan delivery per pulse point to monitor plans.
  • Contribute to Regional Newsletter updates providing key highlights of local support of the pulse point.
  • Provide a monthly summary report of the local social channel performance for Global & Local posts & key learnings.
  • Share your creative best practice & content with other Regional & Local Social Media teams.
• Other Responsibilities
  • Positive attitude to working independently and collaboratively with teams in the UK and internationally.
  • LOC Quality Checks: Based on Global requirements provide Quality Checks for UK assets to ensure they are accurate & compliant.
  • Hybrid role requires weekly office attendance at the Guildford office.
  • Additional tasks upon request which fall within the area of social engagement.

Your main KPIs will be the following:

• Global FY objectives.
• Delivery of product local social plan post volume and imps/views.
• Delivery of Reporting at agreed cadence.
• Personal FY objectives.

Job Description

The Local Social Engagement Specialist’s mission is to coordinate all marketing actions on the Ubisoft strategic portfolio for their territory and to develop reach and engagement with local audiences of players through Social Channels to drive acquisition, retention and monetization supporting the Global Marketing strategies. They manage the local social ecosystem by publishing content provided by Central teams while also developing a local tone of voice by developing and publishing local content created internally or with partners.

Additionally providing LOC quality checks for Global assets (e.g. pack shots, leaflets, trailers) as required.

In this role, your responsibilities will include:

• Act as the main point of contact for management of social media channels (Facebook, Twitter, Instagram, TikTok, Threads) for their territory and collaborates with the Global Social Media team, coordinating a local social calendar for content for Ubisoft brands across the local social channels.
• Global Calendars & Content:
  • Publish content delivered by Global Teams and localize copy posting on FB, IG & X via the social posting tool and ensure reporting dashboards are accurate.
• Local Calendars & Content:
  • Develop local social plans for allocated new releases & top performing live games (Assassin’s Creed, Just Dance, Riders Republic, For Honor plus more) including a content summary with clear KPIs (Imps, Views, Eng%) to support key products complimenting the product’s Global calendar. Local product plan social content to be produced internally or via partners (e.g. social agency, content creators, community members).
  • Provide adhoc local post support for allocated active live games, Back Cat products & Ubisoft corporate or multi-brand content.
  • Manage local content creation budget following the finance processes.
• Local Content Creation:
  • Support the local product plans & live games with internally or partner created social content which adheres to the product’s positioning, tone of voice & premium presentation following a consistent local social content approach.
  • Develop knowledge and experience of using creative programmes (Adobe Photoshop & Premier Pro) to aid your ability to support the UK Creative Manager with internally created local social content.
  • Manage the agency and partner relationships and briefs to support local plans.
• Community Advocacy Manager support
  • Support the UK Community Advocacy Manager to support the Global and Local community plan across the UK social channels.
• Paid Social Boosting
  • Plan, execute and report paid boosting campaigns to amplify local content in line with the UK social engagement strategy and plan.
• Streaming
  • Support your product allocation at key pulse points with Ubisoft UK Plays streams coordinating prep, briefing, execution and reporting.
• Collaborate positively with the other local teams (CMTY Adv Manager, Creators, Comms) to support and amplify any relevant activations.
• Reporting
  • Track local plan delivery per pulse point to monitor plans.
  • Contribute to Regional Newsletter updates providing key highlights of local support of the pulse point.
  • Provide a monthly summary report of the local social channel performance for Global & Local posts & key learnings.
  • Share your creative best practice & content with other Regional & Local Social Media teams.
• Other Responsibilities
  • Positive attitude to working independently and collaboratively with teams in the UK and internationally.
  • LOC Quality Checks: Based on Global requirements provide Quality Checks for UK assets to ensure they are accurate & compliant.
  • Hybrid role requires weekly office attendance at the Guildford office.
  • Additional tasks upon request which fall within the area of social engagement.

Your main KPIs will be the following:

• Global FY objectives.
• Delivery of product local social plan post volume and imps/views.
• Delivery of Reporting at agreed cadence.
• Personal FY objectives.

Qualifications

• Positive team player and contributor.
• Previous experience in Social Media and/or Community Management.
• Knowledge of Social Media best practises (content, publishing do’s & don’t, algorithm rules, etc) and KPIs.
• Capability to work with creative resources from briefing to approval.
• Strong copywriting skills.
• Analytical skills to measure the performance of a campaign / an asset.
• Strong coordination capabilities, collaboration skills and open to feedback.
• Fluent in English, written and spoken.
• Strong knowledge of the UK market and its specificities.
• Expertise in photo-editing and video-editing software would be advantageous (Adobe Creative Suite, – i.e. Photoshop, Premiere Pro & CapCut).

Safety & inclusive responsibilities:

• Everyone at Ubisoft is expected to be caring, respectful and inclusive, and as a manager, you have an additional responsibility to make this happen and show the example.
• You care for your team members and commit to challenge your own bias and adapt your approach to make the most of all forms of diversity.
• You consider wellbeing and safety (physical and psychological) a priority, so support each other and show empathy in all situations.
• You immediately address any form of harassment and bullying, taking appropriate measures to prevent them from happening again.
• You demonstrate care for people, express inclusive behaviours and foster a safe & respectful work environment.

Additional Information

*Ubisoft has established a Hybrid office/remote work schedule. Any changes to the remote work environment/hybrid work schedule will be clearly communicated during the hiring process or throughout employment once hired.

Ubisoft is composed of over 19,000 talented people located in 45+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin\’s Creed, Tom Clancy\’s Rainbow Six Siege, Tom Clancy\’s The Division, For Honor, Rabbids, Rayman, Watch Dogs, Far Cry, The Crew, Just Dance and more. Ubisoft is a global leader in the video games and entertainment software industry.

We are committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

We are working to enrich players’ lives through unique and memorable gaming experiences and by improving the positive impacts of our games. To get there, we are creating a safer, more inclusive work environment, we are giving back to the communities where Ubisoft operates by working with local non-profit partners and by working to reduce the environmental impact of our business

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

Skills and competencies show up in different forms and can be based on different experiences, that\’s why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Take entertainment to the next level. Join us and create the unknown.
We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters.

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