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- Tasks: Develop and implement digital marketing strategies to boost school enrolment and event conversions.
- Company: UBIQ transforms school marketing with creative digital experiences and data-driven solutions.
- Benefits: Enjoy remote work flexibility, a supportive team culture, and the chance to make a real impact.
- Why this job: Join a fast-growing start-up where your ideas can shape innovative marketing strategies.
- Qualifications: Experience in growth marketing, strong analytical skills, and excellent communication abilities required.
- Other info: We value diversity and encourage all qualified individuals to apply.
The predicted salary is between 28800 - 48000 £ per year.
Who are UBIQ? We’re transforming the way schools market themselves online. UBIQ delivers unique and creative digital experiences, backed by cutting-edge data platforms, to help leading schools across the world grow enrollment, recruitment, and fundraising.
What does this role achieve? We’re a fully remote start-up growing at a rapid rate—last year, we achieved 83% growth, and we’re looking to do it again. As Growth Marketing Specialist you’ll play a key role in strengthening relationships with both prospective and existing customers through exceptional events and customer experiences.
In this role, you will be responsible for developing and implementing targeted acquisition strategies across various digital channels, including social media and search engine marketing. By analyzing user behavior data, you will identify opportunities for improving conversion rates and optimizing customer acquisition funnels to drive effective growth outcomes. Reporting to the Director of Services you’ll be a trusted advisor for a number of clients as well as internal marketing efforts.
What will be your key deliverables?
- Acquisition Strategy Development: Craft and execute comprehensive digital marketing strategies to drive enrollment and event conversions.
- Data Analysis: Utilise analytics tools to monitor, analyze, and report on performance metrics to optimize campaigns.
- Conversion Optimisation: Identify and implement tactics to improve conversion rates throughout the customer acquisition funnel.
- Channel Management: Oversee and optimize campaigns across multiple digital channels, ensuring alignment with overall marketing goals.
- Stakeholder Communication: Provide regular updates and insights to internal teams and stakeholders about campaign performance and strategic direction.
What are we looking for?
- Industry Experience: Experience in growth marketing or a similar role, with a proven track record in digital marketing.
- Expertise in Digital Marketing Channels: Deep understanding of SEM, social media advertising, and display marketing.
- Analytical Proficiency: Strong capability in using analytics platforms like GA4, Looker Studio, and GTM to derive insights and drive decisions.
- Strategic Thinking: Ability to develop strategic marketing approaches that align with business objectives.
- Communication: Excellent communication skills, with the ability to articulate marketing strategies and results to a diverse audience.
- Organisational Skills: Effective at managing multiple projects and deadlines in a fast-paced environment.
Qualities that work at UBIQ:
- Highly personable self-starter who works well within a team, driven by new challenges and opportunities.
- Clear communicator; highly articulate, both written and verbally.
- Fast learner with the ability to work across multiple software platforms, and quickly adapt to process changes.
- Extremely high attention to detail and willing to share opinions and ideas even if they go against the grain.
- Outstanding ability to build strong client relationships.
- Ability to solve problems in challenging situations, whilst keeping the customer experience at the forefront.
- Exceptional time management and organisational skills; able to effectively prioritise and handle multiple projects simultaneously to ensure deadlines are met.
Why join UBIQ? A chance to shape and grow an innovative marketing function within a fun, supportive team. Autonomy and flexibility in a remote-first environment. Work on exciting campaigns with real impact on school marketing. A strong culture of creativity, proactivity, and growth. At UBIQ we are an equal opportunities employer, we value diversity and inclusion in our workforce, and encourage all qualified individuals to apply regardless of their background.
Contact Detail:
UBIQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist
✨Tip Number 1
Familiarise yourself with UBIQ's unique approach to digital marketing for schools. Understanding their specific strategies and how they leverage data platforms will help you demonstrate your alignment with their mission during any discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific tools like GA4 or Looker Studio that you've worked with, as this will highlight your expertise.
✨Tip Number 3
Network with professionals in the growth marketing space, especially those who have experience in the education sector. Engaging with industry peers can provide insights into current trends and challenges, which you can reference in conversations with UBIQ.
✨Tip Number 4
Prepare to discuss your strategic thinking process. Think of examples where you've developed successful marketing strategies that align with business objectives, as this will resonate well with UBIQ's focus on growth and client relationships.
We think you need these skills to ace Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing and digital channels. Use keywords from the job description to demonstrate that you meet the specific requirements UBIQ is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of UBIQ's mission. Mention specific strategies you've implemented in the past that align with the role's responsibilities.
Showcase Analytical Skills: In your application, provide examples of how you've used analytics tools to drive marketing decisions. Highlight any successful campaigns where data analysis led to improved conversion rates.
Demonstrate Communication Skills: Since communication is key for this role, ensure your application is well-written and free of errors. Consider including a brief example of how you've effectively communicated marketing strategies to stakeholders in previous roles.
How to prepare for a job interview at UBIQ
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience with various digital marketing channels, especially SEM and social media advertising. Be prepared to discuss specific campaigns you've worked on and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical proficiency, come ready to talk about how you've used tools like GA4 or Looker Studio to derive insights. Share examples of how your data analysis has led to improved conversion rates.
✨Communicate Clearly and Confidently
As communication is key in this role, practice articulating your thoughts clearly. Be ready to explain your marketing strategies and results in a way that’s easy for anyone to understand, regardless of their background.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in challenging situations. Think of examples where you maintained a strong customer experience while overcoming obstacles, and be ready to share these stories.
