Sr Director Product Marketing
Sr Director Product Marketing

Sr Director Product Marketing

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead product marketing strategies to drive platform adoption and engagement.
  • Company: Uberall connects businesses with local customers through an innovative SaaS platform.
  • Benefits: Enjoy flexible work options, competitive pay, and a supportive culture focused on growth.
  • Why this job: Join a passionate team at the forefront of AI-driven marketing solutions.
  • Qualifications: Proven experience in B2B SaaS product marketing and strong leadership skills required.
  • Other info: Be part of a diverse team with a commitment to inclusion and continuous learning.

The predicted salary is between 43200 - 72000 £ per year.

Help us bring people and businesses together. Our SaaS platform enables multi-location brands and businesses to boost their online presence in a rapidly evolving world. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands.

The Past: Founded in 2013 by David Federhen and Florian Hübner, two longtime friends with a vision to improve customer experience across the online and offline worlds, they created a platform that connected companies with local customers in the digital-first moment.

The Present: We are on a mission to put every single business on the map, and believe every business deserves success, regardless of size or location. Our location marketing platform exists to help our customers get found online and connect with customers through search, discovery, engagement and conversion.

The Future: We are a growing company with a bright future. We have established ourselves as a rising thought leader through the introduction of Location Performance Optimization (LPO). Our AI strategy is gaining momentum and it is setting us apart in the market. Our agentic AI 'UB-I' moves us from features and functions to business outcomes. UB-I will work 24/7 to optimize location performance, driving engagement, visibility and measurable results. As AI changes search far beyond traditional SEO results, we are at the forefront of enabling our customers to reach theirs in this new era. We have a passionate and diverse team, a comprehensive, intuitive platform and a clear vision for the future.

We are seeking an accomplished and strategic Sr/Director of Product Marketing to help fuel the Uberall growth journey in an AI world. In this role you will play a critical role in driving the adoption of our platform through the development and execution of comprehensive product marketing strategies. Working closely with cross-functional teams, including product management, sales and marketing, you will collaborate to ensure effective product positioning, messaging and go-to-market strategies that resonate with our target audience. As a key driver of our success, you will need to quickly become an expert on Uberall products, the market, our customers, and our competition.

The ideal candidate for this role has a proven track record in B2B SaaS product marketing, exceptional leadership skills, an AI-first mindset and a strong understanding of the martech industry. We are seeking someone with a great combination of strategic thinking and execution excellence, along with a self-starter attitude and a can-do approach.

Knowledge, Skills & Experience:

  • Proven deep international experience in product marketing, preferably in the B2B, SaaS Martech/Adtech or similar industry.
  • Strong leadership skills with the ability to inspire and develop a distributed global team.
  • Demonstrable knowledge of, and ideally experience in, the impact of AI and fully AI enabled products.
  • Excellent strategic thinking and analytical skills, with the ability to translate market insights into effective marketing strategies.
  • Sound understanding of B2B SaaS product marketing principles, including product positioning, messaging and go-to-market strategies.
  • Experience in conducting market research, segmentation and competitive analysis.
  • Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
  • Exceptional communication and presentation skills, able to effectively convey complex concepts to both technical and non-technical audiences.
  • Results-driven mindset with a focus on driving business growth.

What we offer:

  • A mission with meaning and purpose.
  • A truly human culture.
  • Flexibility to fit your lifestyle.
  • A piece of the pie.
  • Emotional and intellectual connection.
  • Health and Wellness.
  • All-access pass.
  • Everyday growth.
  • Top-of-the-line tech.

Diversity, Equity, Inclusion & Belonging: At Uberall, we believe inclusion unlocks the potential of diversity. Our flexible ways of working are designed to make sure each and every Uberaller belongs and thrives, no matter their background, abilities, or lifestyle.

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Contact Detail:

Uberall Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sr Director Product Marketing

✨Tip Number 1

Familiarise yourself with Uberall's platform and its unique features, especially the AI-driven aspects like UB-I. Understanding how these elements enhance customer engagement will help you articulate your vision for product marketing during discussions.

✨Tip Number 2

Network with current or former Uberall employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your interviews.

✨Tip Number 3

Stay updated on the latest trends in B2B SaaS and martech, particularly regarding AI advancements. Being able to discuss recent developments and how they relate to Uberall's mission will demonstrate your proactive approach and industry knowledge.

✨Tip Number 4

Prepare to showcase your leadership style and how it aligns with Uberall's core values. Think of examples from your past experiences where you've driven change and inspired teams, as this will resonate well with their emphasis on collaboration and growth.

We think you need these skills to ace Sr Director Product Marketing

B2B SaaS Product Marketing
Leadership Skills
AI-First Mindset
Market Research
Competitive Analysis
Product Positioning
Messaging Strategy
Go-to-Market Strategy
Strategic Thinking
Analytical Skills
Project Management
Communication Skills
Presentation Skills
Results-Driven Mindset
Cross-Functional Collaboration

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Sr Director Product Marketing role at Uberall. Understand the key responsibilities and required skills, especially those related to B2B SaaS product marketing and AI.

Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in the SaaS or martech industry. Emphasise your leadership skills and any experience you have with AI-driven products.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific aspects of Uberall's mission and values that resonate with you, and explain how your background aligns with their goals.

Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. Use metrics to demonstrate how your strategies have driven growth or improved product adoption in past positions.

How to prepare for a job interview at Uberall

✨Know the Company Inside Out

Before your interview, make sure to research Uberall thoroughly. Understand their mission, values, and recent developments, especially regarding their AI strategy and Location Performance Optimization. This will help you align your answers with their goals and demonstrate your genuine interest in the company.

✨Showcase Your B2B SaaS Expertise

As a candidate for the Sr Director Product Marketing role, it's crucial to highlight your experience in B2B SaaS product marketing. Prepare specific examples of successful strategies you've implemented in the past, particularly those that involved product positioning and go-to-market strategies.

✨Demonstrate Leadership Skills

Uberall is looking for someone with strong leadership abilities. Be ready to discuss how you've inspired and developed teams in previous roles. Share stories that illustrate your capacity to lead cross-functional teams and drive change within an organisation.

✨Prepare for Strategic Thinking Questions

Expect questions that assess your strategic thinking and analytical skills. Be prepared to discuss how you translate market insights into effective marketing strategies. Consider bringing a case study or example where your strategic approach led to measurable results.

Sr Director Product Marketing
Uberall
U
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