Content Design Consultant in London

UBDS Group helps organisations deliver meaningful digital transformations through modern technology and ways of working. In the public sector, we partner with teams to design services that are clear, accessible and built around real user needs.

We are looking for a Content Designer who cares deeply about language, structure and accessibility and who understands the critical role content plays in helping people successfully use public services.

The Role

As a Content Designer at UBDS, you will work within multidisciplinary delivery teams alongside user researchers, designers, product managers and engineers. You will design and iterate content that helps users understand services, make decisions and complete tasks with confidence. You will apply evidence-based content design practices, test and refine content with users, and ensure services meet GDS standards, accessibility requirements and organisational policies. This is a hands-on role focused on delivering clear, inclusive content that works in real-world public sector contexts.

What You Will Do

• Design and maintain clear, concise and accessible content for public-facing digital services.
• Use user research and data to shape content decisions and test content with users.
• Work closely with user researchers and designers to understand user needs and service journeys.
• Create and iterate content across Discovery, Alpha, Beta and Live phases.
• Apply GDS content principles and accessibility standards (including WCAG) throughout delivery.
• Structure content logically to support user journeys, decision-making and task completion.
• Collaborate with policy, legal and subject-matter experts to ensure content is accurate, compliant and user-focused.
• Review and improve existing content to reduce complexity and remove unnecessary jargon.
• Contribute to content governance, style guides and patterns where appropriate.
• Support teams through service assessments by clearly articulating content decisions and evidence.

What We Are Looking For

• Experience designing content for public sector or regulated services.
• Strong understanding of content design principles, including plain English and inclusive language.
• Experience using user research to inform and validate content decisions.
• Familiarity with GDS standards, including the Service Standard and content guidance.
• Experience designing content within digital products and services, not just static copy.
• Awareness of accessibility, safeguarding and data protection considerations.

Ways of Working

• A strong user-centred mindset and attention to how content affects user behaviour and outcomes.
• Confidence working in multidisciplinary Agile teams.
• Ability to explain and defend content decisions clearly to stakeholders.
• Comfortable working with ambiguity and evolving requirements.
• High attention to detail, including consistency, tone and structure.
• Willingness to iterate content based on evidence, feedback and changing user needs.

Benefits

Why people choose to grow their careers at UBDS Group: Professionals choose to grow their careers at UBDS Group for its reputation as a dynamic and forward-thinking organisation that is deeply committed to both innovation and employee development. At UBDS Group, employees are given unique opportunities to work on cutting-edge projects across a diverse range of industries, exposing them to new challenges and learning opportunities that are pivotal for professional growth. The Group's culture emphasises continuous improvement, offering ample training programs, mentorship, and the chance to gain certifications that enhance their skills and marketability. UBDS Group fosters a collaborative environment where creativity and innovation are encouraged, allowing employees to contribute ideas and solutions that have a tangible impact on the company and its clients. This combination of professional development, a culture of innovation, and the opportunity to make meaningful contributions makes UBDS Group an attractive place for those looking to advance their careers and be at the forefront of technological and operational excellence.

Employee Benefits

• Training – All team members are offered a number of options in terms of personal development, whether it is technical led, business acumen or methodologies.
• Private medical cover for you and your spouse/partner, offered via Vitality.
• Discretionary bonus based on a blend of personal and company performance.
• Holiday – You will receive 25 Days holiday, plus 1 day for Birthday and 1 day for your work anniversary in addition to UK bank holidays.
• Electric Vehicle leasing with salary sacrifice.
• Contributed Pension Scheme.
• Death in service cover.

About UBDS Group

At UBDS Group our mission is to support entrepreneurs who are setting new standards with technology solutions across cloud services, cybersecurity, data and AI, ensuring that every investment advances our commitment to innovation, making a difference, and creating impactful solutions for organisations and society.

Equal Opportunities

We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.