Social Media Executive in Manchester

We're looking for a creative, ambitious and commercially minded Social Media Executive to join our Marketing Team at UA92. This is a great opportunity for someone who loves social media, understands what makes different audiences tick and wants to take ownership of how a growing higher education provider shows up online.

The Role

As our Social Media Executive, you'll support on developing and delivering our social media activity, helping us reach prospective students, grow our online communities and turn engagement into student enquiries and applications. You'll have the freedom to bring new ideas to the table, experiment with content and shape how UA92 is represented across our social channels. This isn't just about creating great content. We want someone who understands the bigger picture, can use data to make decisions and knows how social media can contribute to student recruitment and business growth.

You'll be responsible for:

• Developing and delivering UA92's social media strategy across our key platforms.
• Creating engaging, original content that brings our students, people and campuses to life.
• Planning, managing and optimising paid social campaigns, making sure we're getting the best return on investment.
• Keeping on top of emerging trends, platforms and content formats, and identifying opportunities to try something different.
• Managing our social media communities, building relationships and encouraging meaningful engagement.
• Using analytics and audience insight to understand what's working, what isn't and where we can improve.
• Working closely with colleagues across UA92 to identify stories and opportunities that support our recruitment and brand objectives.
• Supporting and managing our student social media interns and content creators, giving students a genuine voice in our content.

About You

We're looking for someone equally comfortable coming up with creative ideas as they are looking at campaign performance and making recommendations. You'll understand that successful social media is about reaching the right people, creating content that connects with them and delivering results.

Ideally, you'll bring:

• Experience developing and delivering social media strategies and managing organisational social media accounts.
• Strong content creation and copywriting skills, with a good understanding of what works across different platforms.
• Hands-on experience managing paid social campaigns, including budgets, audience targeting and optimisation.
• A good understanding of platforms such as TikTok, Instagram, Facebook, LinkedIn and YouTube.
• Confidence using analytics and reporting tools to measure performance and inform future activity.
• Strong organisational skills, with the ability to manage multiple campaigns, deadlines and priorities.
• The confidence to share your ideas, challenge existing approaches and work with colleagues across different teams.
• A degree in Marketing, Communications or a related subject, or equivalent professional experience.

Why UA92?

UA92 isn't a traditional university, and we're not looking for someone who wants to do things simply because that's how they've always been done. We're a growing organisation with big ambitions, and you'll have a real opportunity to influence our social media approach, bring your ideas to life and see the impact of your work.

Our values are at the heart of how we work: We Care. We're Inclusive. We're Brave and Bold. If you're creative, curious, comfortable trying new things and want to work somewhere you can make a genuine difference, we'd love to hear from you. UA92 is committed to creating an inclusive environment where everyone feels welcome, respected and able to succeed. We encourage applications from people of all backgrounds and experiences.