Web Analytics Specialist
Web Analytics Specialist

Web Analytics Specialist

Full-Time 36000 - 60000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Join our Data Tracking team to enhance web analytics and data quality.
  • Company: Typeform is a unique form builder helping over 150,000 businesses collect engaging data.
  • Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for personal growth.
  • Why this job: Make a real impact by driving data-informed decisions in a diverse and inclusive environment.
  • Qualifications: Experience in web analytics and tools like Google Analytics or Segment is essential.
  • Other info: We celebrate diversity and are committed to creating an inclusive workplace.

The predicted salary is between 36000 - 60000 £ per year.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the Role

We’re looking for a Web Analytics Specialist to join our Data Tracking team within the Technology organization. This is a high-impact role focused on enabling high-quality, reliable data from our product, website, and third-party tools, making it accessible and actionable for teams across Product, Marketing, Engineering, and Data.

Things you will do:

  • Drive the high-level definition of tracking plans for new features, marketing campaigns, and web experiences.
  • Ensure event naming conventions, metadata structure, and data formats align with our end-to-end data ecosystem, including downstream tools like Segment, Google Analytics, Amplitude, and our data warehouse.
  • Work with stakeholders from Product, Marketing, and Engineering to convert business requirements into clear tracking specifications that support meaningful analysis and action.
  • Own the implementation and management of tracking through tools like Segment and Google Tag Manager.
  • Coordinate with Engineering teams to ensure seamless integration of tracking across web and product environments.
  • Align across teams to surface opportunities for improved data design, enhanced event instrumentation, and expanded measurement coverage.
  • Continuously monitor data quality, ensuring event data is accurate, consistent, and complete across platforms.
  • Debug and investigate discrepancies using tools like Chrome DevTools, and resolve issues that arise from tracking bugs or inconsistent setups.
  • Develop or adopt automated solutions for event validation and monitoring, contributing to long-term reliability and data governance.
  • Serve as a tracking and analytics advocate within the organization — promoting a culture of data-informed decision-making.
  • Proactively educate and support teams in using event data effectively to improve product features, marketing campaigns, and customer experiences.
  • Identify and propose improvements to our tracking infrastructure, taxonomy, and QA processes to keep pace with company growth and complexity.

What you already bring to the table:

  • You have experience in web analytics, digital tracking, or marketing data implementation, ideally in a SaaS or e-commerce environment.
  • You’ve worked hands-on with Tag Management Systems and analytics tools like Google Analytics, Amplitude, or Segment.
  • You’re experienced in conversion and impression tracking, including pixel implementations across marketing platforms.
  • You’ve handled tracking bugs and data discrepancies and know how to debug efficiently.
  • You’ve implemented and maintained custom event tracking strategies, aligning data capture with business goals.
  • You’re familiar with channel attribution models and understand how marketing touchpoints influence user behavior.
  • You understand the complexities of user identification, including anonymous vs known users, and have worked with conversion tracking frameworks.
  • You’re confident navigating and integrating with tools in the Google Marketing Platform (GA, GTM, Google Ads).
  • You have experience collaborating with cross-functional teams, including Product, Marketing, and Engineering, and can translate data needs into actionable implementations.

Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results. We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.

Web Analytics Specialist employer: Typeform

At Typeform, we pride ourselves on fostering a collaborative and inclusive work culture that empowers our employees to thrive. As a Web Analytics Specialist, you'll have the opportunity to work with cutting-edge tools in a dynamic environment, driving impactful data strategies that enhance user experiences. We offer robust professional development opportunities, a commitment to diversity, and a supportive team atmosphere that values each individual's contributions, making Typeform an exceptional place to grow your career.
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Contact Detail:

Typeform Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Web Analytics Specialist

✨Tip Number 1

Familiarise yourself with Typeform's products and services. Understanding how their form builder works and the unique features they offer will help you demonstrate your enthusiasm and knowledge during any discussions or interviews.

✨Tip Number 2

Network with current or former employees of Typeform on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Web Analytics Specialist role.

✨Tip Number 3

Brush up on your skills with tools mentioned in the job description, such as Google Analytics, Segment, and Google Tag Manager. Being able to discuss specific features or functionalities of these tools will show that you're well-prepared for the role.

✨Tip Number 4

Prepare examples of past projects where you've successfully implemented tracking strategies or resolved data discrepancies. Being able to share concrete experiences will help illustrate your expertise and problem-solving abilities to the hiring team.

We think you need these skills to ace Web Analytics Specialist

Web Analytics
Digital Tracking
Tag Management Systems
Google Analytics
Amplitude
Segment
Conversion Tracking
Impression Tracking
Debugging Skills
Data Discrepancy Resolution
Event Tracking Strategies
Channel Attribution Models
User Identification
Google Marketing Platform
Cross-Functional Collaboration
Data Governance
Data Quality Monitoring
Event Validation Automation
Stakeholder Communication
Analytical Thinking

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Web Analytics Specialist position. Tailor your application to highlight relevant experience in web analytics, digital tracking, and collaboration with cross-functional teams.

Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on experience with Tag Management Systems and analytics tools like Google Analytics and Segment. Provide specific examples of how you've implemented tracking strategies and resolved data discrepancies.

Showcase Your Skills: Clearly outline your skills related to conversion tracking, debugging, and data quality monitoring. Mention any automated solutions you've developed for event validation and how you've contributed to data governance in previous roles.

Craft a Compelling Cover Letter: Use your cover letter to express your passion for data-informed decision-making and your commitment to promoting a culture of analytics within an organisation. Share your vision on how you can contribute to Typeform's goals and enhance their data tracking capabilities.

How to prepare for a job interview at Typeform

✨Understand the Role

Make sure you thoroughly understand the responsibilities of a Web Analytics Specialist. Familiarise yourself with tracking plans, event naming conventions, and the tools mentioned in the job description, such as Google Analytics and Segment.

✨Showcase Your Experience

Prepare to discuss your hands-on experience with Tag Management Systems and analytics tools. Be ready to provide specific examples of how you've implemented tracking strategies and resolved data discrepancies in previous roles.

✨Collaborate Effectively

Highlight your ability to work with cross-functional teams. Share examples of how you've translated business requirements into actionable tracking specifications, demonstrating your communication skills and teamwork.

✨Promote Data-Driven Decision Making

Express your passion for data and its role in decision-making. Discuss how you've educated teams on using event data effectively and any initiatives you've led to improve data quality and governance.

Web Analytics Specialist
Typeform
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