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- Tasks: Lead lifecycle marketing strategies to reduce churn and boost customer engagement.
- Company: Typeform is a unique form builder helping over 150,000 businesses collect data effortlessly.
- Benefits: Enjoy fully remote work, flexible hours, and a collaborative team culture.
- Why this job: Make a real impact on customer retention and growth in a dynamic environment.
- Qualifications: Experience in B2B SaaS marketing, strong analytical skills, and hands-on with lifecycle tools.
- Other info: Join a diverse team committed to excellence and innovation.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Senior Lifecycle Marketing Strategist (Europe)
Join to apply for the Senior Lifecycle Marketing Strategist (Europe) role at Typeform
Senior Lifecycle Marketing Strategist (Europe)
Join to apply for the Senior Lifecycle Marketing Strategist (Europe) role at Typeform
Direct message the job poster from Typeform
Typeform is fully remote by design. For this role, we can hire candidates based in the UK, Ireland, Germany, Spain, Portugal, or the Netherlands.
About the Company
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.
About the Role
We’re looking for a Senior Lifecycle Marketing Strategist to help Typeform turn retention into a growth engine. While we’ve laid strong foundations with email campaigns and onboarding flows, we’re missing a dedicated owner to systematically reduce churn and expand customer value. In this role, you’ll design and run behavior-driven lifecycle campaigns that re-engage at-risk users, deepen product adoption, and unlock expansion opportunities. You’ll own churn segmentation models, map user journeys, launch targeted interventions across email and in-app, and run experiments to uncover what truly keeps our customers engaged. In the short term, your focus will be on standing up a churn reduction strategy with quick wins in re-engagement and win-back flows. Over time, you’ll expand into predictive, cross-channel lifecycle orchestration—proactively influencing how we retain and grow our user base. This is a role for a strategist who can balance big-picture thinking with hands-on execution, and who’s motivated by making an immediate, measurable impact on revenue and customer health.
About the Team
The Lifecycle Marketing team ensures our users receive the right message at the right time, helping them realize the full value of Typeform. We span acquisition, retention, and expansion—designing experiences that drive engagement, revenue growth, and loyalty.
Where we’re strong today:
- Acquisition: Established campaigns that bring in new users and convert them into paying customers.
- Email: Core lifecycle flows are in place, managed in Iterable, with proven performance.
- Cross-functional partnerships: Strong working relationships with Product, Data, and PMM.
Where you’ll focus:
- Retention & churn reduction: We’ve identified early churn signals, but need systematic, scalable journeys to address them.
- Expansion: While acquisition is strong, we’re still early in building structured programs to deepen customer value.
- Experimentation: There’s no dedicated roadmap for testing churn interventions—this is yours to build.
Responsibilities
- Build a churn reduction strategy: Partner with Data to define churn risk models and segment users by risk level.
- Launch re-engagement journeys: Design, test, and optimize campaigns that proactively address churn at key lifecycle stages (onboarding, activation dip, renewal).
- Develop win-back flows: Create targeted campaigns to re-engage churned users and address cancellation drivers.
- Run experiments: Establish an experimentation roadmap across email, in-app, and embedded messaging to test reactivation and value reinforcement tactics.
- Enhance automation & targeting: Improve workflows, targeting logic, and personalization within Iterable and other lifecycle tools.
- Measure & report impact: Define KPIs for churn reduction, monitor performance, and share insights that shape retention and product strategies.
- Partner across teams: Work with Product, PMM, Content, and Data to align messaging with user behavior and business priorities.
Qualifications
- Proven experience running lifecycle or retention marketing programs in B2B SaaS or product-led growth environments.
- Strong understanding of segmentation, churn analysis, and behavior-based targeting.
- Hands-on expertise with lifecycle marketing tools (e.g., Iterable) and in-product messaging platforms.
- Analytical mindset with the ability to turn data into actionable strategies.
- Collaborative and proactive—skilled at working across teams and influencing roadmaps.
- Comfortable executing tactical campaigns while shaping long-term strategy.
Preferred Skills
- Built churn reduction or win-back programs from scratch.
- Experience using predictive models or advanced segmentation for retention.
- Familiarity with experimentation frameworks and lifecycle metrics.
Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.
Equal Opportunity Statement
We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.
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Senior Lifecycle Marketing Strategist (Europe) employer: Typeform
Contact Detail:
Typeform Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lifecycle Marketing Strategist (Europe)
✨Tip Number 1
Familiarise yourself with Typeform's product offerings and their unique selling points. Understanding how their forms, surveys, and quizzes work will help you tailor your discussions around lifecycle marketing strategies that can enhance user engagement.
✨Tip Number 2
Network with current or former employees of Typeform on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior Lifecycle Marketing Strategist role.
✨Tip Number 3
Prepare to discuss specific examples of successful churn reduction strategies you've implemented in the past. Highlighting measurable outcomes will demonstrate your ability to make an immediate impact, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest trends in lifecycle marketing and customer retention strategies. Being able to discuss recent developments or case studies during your interview will show your passion for the field and your commitment to continuous learning.
We think you need these skills to ace Senior Lifecycle Marketing Strategist (Europe)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle marketing, particularly in B2B SaaS environments. Use specific examples of campaigns you've run and the impact they had on retention and customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for lifecycle marketing and how your skills align with Typeform's goals. Mention your understanding of churn reduction strategies and your experience with tools like Iterable.
Showcase Analytical Skills: Typeform values an analytical mindset. Include examples of how you've used data to inform your marketing strategies, such as segmentation or behaviour-based targeting, to demonstrate your ability to turn insights into action.
Highlight Collaboration Experience: Since the role involves working across teams, emphasise your collaborative experiences. Share instances where you partnered with product, data, or content teams to achieve marketing objectives, showcasing your ability to influence and drive results.
How to prepare for a job interview at Typeform
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Senior Lifecycle Marketing Strategist. Familiarise yourself with churn reduction strategies, user journey mapping, and lifecycle campaigns. This will help you articulate how your experience aligns with the role.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and segmentation. Typeform values an analytical mindset, so be ready to share examples of how you've turned data into actionable strategies in previous roles.
✨Demonstrate Collaboration
Highlight your ability to work cross-functionally. Discuss past experiences where you've partnered with teams like Product, Data, or Content to achieve marketing goals. This will show that you can thrive in a collaborative environment.
✨Prepare for Experimentation Discussions
Since the role involves running experiments, be prepared to talk about your experience with A/B testing and experimentation frameworks. Share specific examples of how you've tested and optimised campaigns to improve retention and engagement.
