Global Social Media & Content Lead

The Global Social Media Manager is the creative heartbeat and on-screen presence behind TYPEBEA’s global social channels. This role leads and executes the brand’s organic social strategy while also acting as a key content creator and recognizable face of the brand across platforms. With a strong editorial eye and deep understanding of beauty culture, trends and community, this person creates content that adds value, entertains, and converts. Owning end-to-end global social performance, they are responsible for driving engagement, follower growth and DTC impact through always-on, culturally relevant, personality-led content. This is a highly hands-on role for someone who loves being both behind and in front of the camera, thinks like a creator and operates like a brand builder.

KEY RESPONSIBILITIES

• Social Planning & Execution
  • Execute TYPEBEA’s global organic social strategy across TikTok, Instagram and LinkedIn, driving engagement, audience growth and commercial performance.
  • Own global social performance across defined KPIs including engagement rate, follower growth, reach, CTR, conversion, and DTC revenue contribution, using performance insights to continuously optimise content, formats, and posting strategy.
  • Deliver, track, and optimise content against commercial KPIs, testing formats, hooks, and narratives to drive efficiency, scale top performers, and correct underperforming content.
  • Explore and test emerging platforms, channels, and content formats (e.g., Substack, new social apps, audio or short-form video platforms) to identify opportunities for audience growth, engagement, and innovative brand storytelling.
• Content Creation & On-Camera Presence
  • Act as a key on-screen talent and brand face across TYPEBEA’s owned social channels.
  • Create, shoot and edit high-performing, low-fi social content using native platform tools and in-app editing.
  • Develop personality-led, informative and entertaining content that adds value to the community, not just brand promotion.
  • Own the social content calendar and approve all organic content prior to publishing.
• Community & Brand Voice
  • Own community management across platforms, actively engaging with audiences to foster loyalty, conversation and growth.
  • Maintain and evolve TYPEBEA’s social tone of voice, ensuring consistency across all touchpoints.
• Collaboration & Shoots
  • Brief and collaborate closely with internal creative, digital and paid teams to ensure organic and paid social work cohesively.
  • Work with the Head of Global Comms and Campaigns to deliver all social components of content shoots, campaigns, founder activity and brand trips.
• Retail, Creators & Partnerships
  • Work closely with key retail partners (Sephora, Marks & Spencer, Boots) to create platform-appropriate content that resonates with their audiences and supports commercial goals.
  • Lead and execute social-first brand partnerships and creator collaborations that feel brand aligned, culturally relevant and performance-driven.
  • Manage founder-related social content, briefings and performance, acting as a key point of contact to optimise output, impact and authenticity.

IDEAL CANDIDATE

• Proven experience creating and publishing content for TikTok and Instagram, with a strong instinct for what performs organically.
• Highly hands-on, with experience planning, posting, optimising and analysing content directly within social platforms and tools.
• Confident and comfortable being on camera and acting as a visible, consistent face of a brand.
• Deep understanding of social platforms, creator culture and emerging formats.
• Commercially minded, with experience using organic social to drive engagement, audience growth and DTC performance.
• Highly organised, proactive and adaptable in a fast-paced, high-growth environment.
• Passionate about beauty, haircare and cultural trends.
• Experience working with founders, creators or talent is a plus.