At a Glance
- Tasks: Manage and optimise PPC campaigns across Google Ads and Microsoft Advertising for various clients.
- Company: Dynamic agency with a focus on innovative digital marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with support from specialists in analytics, creative, and SEO.
- Why this job: Join a creative team and make a real impact on client success through data-driven strategies.
- Qualifications: 5+ years in PPC, strong knowledge of Google Ads, and experience managing large media budgets.
The predicted salary is between 45000 - 55000 £ per year.
- Reporting directly to Commercial Director
- Client services with commercial responsibilities
Job Description
We are looking for a PPC account strategist to manage client relationships and deliver paid search work across their accounts.
Day to day this involves
- Managing and optimising campaigns across Google Ads and Microsoft Advertising
- Managing media budgets across several client accounts
- Writing and testing ad copy
- Reviewing search query reports
- Adding keywords and negative keywords
- Adjusting bids, budgets, audiences and campaign targeting
- Monitoring conversion data and fixing tracking problems
- Planning monthly deliverables in line with client statements of work
- Vibe coding new solutions and improving internal tooling
- Managing bi-weekly client calls and email communication
- Producing monthly reports and quarterly business reviews
This is a delivery-focused role. You will work directly in client ad accounts each week.
You will manage media budgets, write and test ad copy, review search query reports, and adjust bids and targeting. You will use performance data to improve each campaign.
You will be actively encouraged to vibe code internal solutions that build on the agency’s internal “agency OS”.
You will be supported by specialists across analytics, creative, SEO, content and PR. They will help deliver bespoke work for your clients.
Experience
- 5+ years experience in a large agency PPC role
- Strong working knowledge of Google Ads and Microsoft Advertising
- Experience managing large media budgets across several client accounts
- Experience writing and testing paid search ad copy
- Experience with search query reports, keyword management and negative keywords
- Strong knowledge of bidding, targeting and budget management
- Strong knowledge of GA4, conversion tracking, attribution and paid search reporting
- Experience finding and fixing campaign performance problems
- Have vibe coded your own tools and processes
- Experience with client calls across Zoom, Teams and Meet
- Interview Process
The interview process is in three parts
- Informal initial call to talk over your CV
- A PPC test to be completed in your own time
- Face-to-face interview with the MD at our Liverpool Street office
- #J-18808-Ljbffr
PPC Account Strategist employer: Type A Media
At Type A Media, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As an SEO & GEO Account Strategist, you will benefit from a supportive team of specialists, ample opportunities for professional growth, and the chance to make a significant impact on client success in a dynamic environment. Located in a vibrant area, our company offers a unique blend of creativity and strategy, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Account Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Type A Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Type A Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Type A Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Type A Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Account Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Type A Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Type A Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Type A Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Type A Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Type A Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Type A Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
