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For Companies At a Glance
- Tasks: Lead creator growth strategies and optimise traffic generation for high-performing creators.
- Company: Dynamic agency focused on influencer marketing and community engagement.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative culture with a focus on innovation and revenue growth.
- Why this job: Join a fast-paced environment where your strategies directly impact creators' success.
- Qualifications: 3-5+ years in influencer management or DTC marketing with a data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
Role: Head of Creator Growth & Influencer Strategy
The Mission
We are looking for a high-level Growth Director to own the top-of-funnel strategy for our roster of high-performing creators. You aren't just managing social media; you are engineering the physics of the funnel. You will be the single point of responsibility for ensuring that our "Traffic" engine is always running hot, so our "Sales" engine (the Chat Team) always has a full house to convert.
Key Responsibilities
- Ownership of the Traffic Generation Funnel
- The "Fixer" Mentality: When a creator’s revenue dips, you don't wait for a prompt. You diagnose the traffic leak, audit the social media hooks, and pivot the strategy to pump fresh, high-intent leads to the subscription platforms.
- Metric Stewardship: You will live in the data, tracking Revenue Velocity and SLA metrics to identify which creators need a strategic marketing push.
- Content Pillars: You will develop and enforce personality-driven content strategies (e.g., podcast clip farming, high-conversion "Text on Screen" narratives, and "parasocial" hooks) that move beyond "pretty" content into "high-conversion" content.
- Creator Consulting: You will lead the "Strategy Audits" with creators, delivering actionable tips and guides that go beyond basic posting schedules to ensure they are building a brand that converts.
- Cross-Functional Leadership: You will act as the bridge between Marketing and the Community Management to ensure that the "tease" on social media perfectly aligns with the revenue goals of the community team.
- Operational Accountability: You will hold creators accountable for delivering the raw materials needed for your marketing engine.
- Support the founders in the marketing and B2B growth of the agency itself. This includes assisting with case studies, "high-signal" proposal documents, and maintaining the agency’s reputation as a market leader.
The Profile: Who You Are
- Influencer Specialist: You have 3–5+ years of experience in influencer management, talent agencies, or high-growth DTC marketing. You know how to make a personality "go viral."
- Psychological Edge: You understand why people click. You treat social media like a behavioral science experiment, not an art project.
- Data-Driven: You are comfortable using complex spreadsheets and automated reports to drive your decision-making. You prioritise Revenue Velocity over "likes."
- Assertive Leader: You aren't afraid to get on a call with a creator and tell them their content is falling short—and then show them exactly how to fix it.
The Environment
- Time Zone: We operate primarily in GMT (9 am – 9 pm).
- Focus: We value high-conversion over high-fashion. We build brands that make money.
Head of Creator Growth in Portsmouth employer: TXM Solutions
Contact Detail:
TXM Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creator Growth in Portsmouth
✨Tip Number 1
Network like a pro! Get out there and connect with creators, influencers, and industry folks. Attend events, join online communities, and don’t be shy about sliding into DMs. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past successes in growth strategies and influencer management. Use data to back up your achievements—metrics speak louder than words!
✨Tip Number 3
Prepare for interviews by researching the company’s current creators and their performance. Be ready to discuss how you’d optimise their traffic generation funnel. Show us you’re not just a fit for the role, but that you’ve got a plan to take things to the next level.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Don’t miss out on the chance to make your mark with us!
We think you need these skills to ace Head of Creator Growth in Portsmouth
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for creator growth shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our mission.
Be Data-Driven: Since we live in the data, make sure to highlight your experience with metrics and analytics in your application. Share specific examples of how you've used data to drive decisions and improve performance in previous roles.
Tailor Your Content Strategy: Don’t just send a generic application! Tailor your content strategy ideas to align with our goals. Show us how you would approach narrative and content engineering for our creators, and why your strategies would be effective.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Plus, it shows you’re serious about joining us!
How to prepare for a job interview at TXM Solutions
✨Know Your Metrics
Before the interview, dive deep into the key metrics mentioned in the job description, like Revenue Velocity and SLA metrics. Be prepared to discuss how you've used data to drive growth in previous roles, and think of specific examples where you diagnosed traffic leaks or improved conversion rates.
✨Showcase Your Fixer Mentality
Prepare to share stories that highlight your proactive approach to problem-solving. Think about times when you identified issues before they became major problems and how you pivoted strategies to keep the traffic engine running hot. This will demonstrate your ability to take ownership and act decisively.
✨Content is King
Brush up on content strategies that lead to high conversions. Be ready to discuss your experience with personality-driven content and how you've helped creators develop engaging narratives. Bring examples of successful campaigns you've led that moved beyond just pretty visuals to content that converts.
✨Cross-Functional Collaboration
Highlight your experience working across teams, especially between marketing and community management. Prepare to discuss how you've aligned different departments towards common goals and how you’ve held creators accountable for delivering the necessary materials for successful marketing efforts.