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For Companies At a Glance
- Tasks: Lead creator growth strategies and optimise traffic generation for high-performing creators.
- Company: Dynamic agency focused on influencer marketing and community engagement.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative culture with a focus on innovation and revenue growth.
- Why this job: Join a fast-paced environment where your strategies directly impact creator success.
- Qualifications: 3-5+ years in influencer management or DTC marketing with a data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
The Mission
We are looking for a high-level Growth Director to own the top-of-funnel strategy for our roster of high-performing creators. You aren't just managing social media; you are engineering the physics of the funnel. You will be the single point of responsibility for ensuring that our "Traffic" engine is always running hot, so our "Sales" engine (the Chat Team) always has a full house to convert.
Key Responsibilities
- Ownership of the Traffic Generation Funnel
- The "Fixer" Mentality: When a creator’s revenue dips, you don't wait for a prompt. You diagnose the traffic leak, audit the social media hooks, and pivot the strategy to pump fresh, high-intent leads to the subscription platforms.
- Metric Stewardship: You will live in the data, tracking Revenue Velocity and SLA metrics to identify which creators need a strategic marketing push.
- Narrative & Content Engineering
- Content Pillars: You will develop and enforce personality-driven content strategies (e.g., podcast clip farming, high-conversion "Text on Screen" narratives, and "parasocial" hooks) that move beyond "pretty" content into "high-conversion" content.
- Creator Consulting: You will lead the "Strategy Audits" with creators, delivering actionable tips and guides that go beyond basic posting schedules to ensure they are building a brand that converts.
- Strategic Alignment & Collaboration
- Cross-Functional Leadership: You will act as the bridge between Marketing and the Community Management to ensure that the "tease" on social media perfectly aligns with the revenue goals of the community team.
- Operational Accountability: You will hold creators accountable for delivering the raw materials needed for your marketing engine.
- Agency Brand Support (Secondary)
- Support the founders in the marketing and B2B growth of the agency itself. This includes assisting with case studies, "high-signal" proposal documents, and maintaining the agency’s reputation as a market leader.
The Profile: Who You Are
- Influencer Specialist: You have 3–5+ years of experience in influencer management, talent agencies, or high-growth DTC marketing. You know how to make a personality "go viral."
- Psychological Edge: You understand why people click. You treat social media like a behavioral science experiment, not an art project.
- Data-Driven: You are comfortable using complex spreadsheets and automated reports to drive your decision-making. You prioritise Revenue Velocity over "likes."
- Assertive Leader: You aren't afraid to get on a call with a creator and tell them their content is falling short—and then show them exactly how to fix it.
The Environment
- Time Zone: We operate primarily in GMT (9 am – 9 pm).
- Focus: We value high-conversion over high-fashion. We build brands that make money.
Head of Creator Growth in Liverpool employer: TXM Solutions
Contact Detail:
TXM Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creator Growth in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with creators, influencers, and industry folks. Attend events, join online communities, and don’t be shy about sliding into DMs. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past successes in growth strategies and influencer management. This is your chance to demonstrate how you can engineer a traffic funnel that works wonders.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Prepare for interviews by diving deep into the company’s content and strategies. Know their creators and their metrics inside out. When you walk in (or log on), show them you’re ready to take their traffic engine to the next level!
We think you need these skills to ace Head of Creator Growth in Liverpool
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for creator growth shine through. We want to see that you’re not just ticking boxes but genuinely excited about driving traffic and revenue for our creators.
Be Data-Driven: Make sure to highlight your experience with data in your application. We love candidates who can dive into metrics and use them to inform their strategies. Share specific examples of how you've used data to boost performance in the past.
Tailor Your Content Strategy: In your application, demonstrate your understanding of content pillars and how they can drive conversions. We’re looking for someone who can craft personality-driven strategies, so don’t hesitate to share your ideas on what works!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at TXM Solutions
✨Know Your Metrics
Before the interview, dive deep into the key metrics that drive success in creator growth. Be ready to discuss how you’ve used data to identify traffic leaks or boost revenue velocity in past roles. This shows you’re not just a creative thinker but also a data-driven strategist.
✨Showcase Your Fixer Mentality
Prepare examples of when you've acted quickly to resolve issues for creators or brands. Highlight your proactive approach to diagnosing problems and implementing solutions. This will demonstrate your ability to take ownership and drive results.
✨Understand Content Engineering
Familiarise yourself with different content strategies that lead to high conversions. Be ready to discuss how you would develop personality-driven content pillars and what specific tactics you would employ to ensure creators are building brands that convert.
✨Emphasise Cross-Functional Collaboration
Think about times when you’ve worked across teams to align marketing strategies with community goals. Be prepared to share how you can bridge gaps between departments and ensure everyone is on the same page, especially when it comes to driving revenue.