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For Companies At a Glance
- Tasks: Lead creator growth strategies and optimise traffic generation for high-performing creators.
- Company: Dynamic agency focused on influencer marketing and community engagement.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative culture with a focus on high-conversion content and brand growth.
- Why this job: Join a fast-paced environment where your strategies directly impact creator success.
- Qualifications: 3-5+ years in influencer management or DTC marketing with a data-driven mindset.
The predicted salary is between 60000 - 80000 £ per year.
The Mission
We are looking for a high-level Growth Director to own the top-of-funnel strategy for our roster of high-performing creators. You aren't just managing social media; you are engineering the physics of the funnel. You will be the single point of responsibility for ensuring that our "Traffic" engine is always running hot, so our "Sales" engine (the Chat Team) always has a full house to convert.
Key Responsibilities
- Ownership of the Traffic Generation Funnel
- The "Fixer" Mentality: When a creator’s revenue dips, you don't wait for a prompt. You diagnose the traffic leak, audit the social media hooks, and pivot the strategy to pump fresh, high-intent leads to the subscription platforms.
- Metric Stewardship: You will live in the data, tracking Revenue Velocity and SLA metrics to identify which creators need a strategic marketing push.
- Narrative & Content Engineering
- Content Pillars: You will develop and enforce personality-driven content strategies (e.g., podcast clip farming, high-conversion "Text on Screen" narratives, and "parasocial" hooks) that move beyond "pretty" content into "high-conversion" content.
- Creator Consulting: You will lead the "Strategy Audits" with creators, delivering actionable tips and guides that go beyond basic posting schedules to ensure they are building a brand that converts.
- Strategic Alignment & Collaboration
- Cross-Functional Leadership: You will act as the bridge between Marketing and the Community Management to ensure that the "tease" on social media perfectly aligns with the revenue goals of the community team.
- Operational Accountability: You will hold creators accountable for delivering the raw materials needed for your marketing engine.
- Agency Brand Support (Secondary)
- Support the founders in the marketing and B2B growth of the agency itself. This includes assisting with case studies, "high-signal" proposal documents, and maintaining the agency’s reputation as a market leader.
The Profile: Who You Are
- Influencer Specialist: You have 3–5+ years of experience in influencer management, talent agencies, or high-growth DTC marketing. You know how to make a personality "go viral."
- Psychological Edge: You understand why people click. You treat social media like a behavioral science experiment, not an art project.
- Data-Driven: You are comfortable using complex spreadsheets and automated reports to drive your decision-making. You prioritise Revenue Velocity over "likes."
- Assertive Leader: You aren't afraid to get on a call with a creator and tell them their content is falling short—and then show them exactly how to fix it.
The Environment
- Time Zone: We operate primarily in GMT (9 am – 9 pm).
- Focus: We value high-conversion over high-fashion. We build brands that make money.
Head of Creator Growth in Birmingham employer: TXM Solutions
Contact Detail:
TXM Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creator Growth in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with creators and influencers in your niche. Attend events, join online communities, and don’t be shy about sliding into DMs. Building relationships can open doors that job applications can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past successes in growth strategies. Use data to back up your achievements—metrics speak louder than words, especially in our world of high-conversion content.
✨Tip Number 3
Be proactive! If you see a creator struggling, reach out with tailored advice or insights. This not only demonstrates your expertise but also shows that you care about their success, which is a huge plus in our industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our mission. Tailor your application to highlight how your experience aligns with our goals, and don’t forget to showcase your understanding of the traffic generation funnel.
We think you need these skills to ace Head of Creator Growth in Birmingham
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for creator growth shine through. We want to see that you’re not just ticking boxes but genuinely excited about driving traffic and helping creators succeed.
Be Data-Driven: Since we live in the data, make sure to highlight your experience with metrics and analytics. Share specific examples of how you've used data to inform your strategies and drive results in previous roles.
Tailor Your Content Strategy: We love creativity, so don’t hesitate to showcase your unique approach to content engineering. Describe how you’ve developed personality-driven content strategies that have led to high conversion rates in the past.
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TXM Solutions
✨Know Your Metrics
Before the interview, dive deep into the key metrics mentioned in the job description. Understand Revenue Velocity and how it impacts creator growth. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Fixer Mentality
Prepare examples of times when you've diagnosed issues and implemented solutions for creators or brands. Highlight your proactive approach to problem-solving and how you’ve turned traffic leaks into opportunities.
✨Master Content Strategy
Familiarise yourself with personality-driven content strategies. Bring ideas to the table about how you would enhance a creator's brand through high-conversion content. This shows you're not just a follower but a leader in content engineering.
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've worked across teams, especially between marketing and community management. Be prepared to discuss how you can bridge gaps and ensure alignment between different departments to achieve revenue goals.