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For Companies At a Glance
- Tasks: Lead strategic partner marketing initiatives and drive collaboration across teams.
- Company: Twogether helps tech companies succeed in the channel ecosystem.
- Benefits: Enjoy private healthcare, life insurance, 25 days annual leave, and more perks!
- Why this job: Join a dynamic team and make an impact in B2B marketing while nurturing your creativity.
- Qualifications: 5+ years in Channel or Partner Marketing with proven success in client relationship building.
- Other info: We value diversity and inclusion, creating a workplace where everyone feels valued.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Role overview
Twogether is at the forefront of helping technology companies define, deliver, and drive success within their Channel. With 75% of all world trade going indirectly, there’s never been a more exciting time to help our technology clients utilise the channel ecosystem and engage their partners.
This is a senior marketing role within the Channel Solutions team at Twogether. The role requires a thorough understanding of how channel partners go to market, as well as the ability to develop, implement and execute strategy ‘For’, ‘To’ and ‘Thru’ marketing programs. Experience is required developing and executing partner marketing activities and long-term client strategies, whilst managing and inspiring a team.
Primary function: Lead the strategic development and implementation of vendor and partner channel marketing initiatives, providing expert guidance to help clients optimise their marketing strategies and achieve their business objectives.
Secondary function: Support the consultancy team and wider team colleagues on marketing best practices.
Role responsibilities
Channel Partner Marketing
- Drive the strategic direction for For, To and Thru partner marketing programs
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Ensure continuous monitoring and optimisation of marketing activities for maximum effectiveness
- Develop and deliver clear, results-focused reports and presentations for clients
Client Liaison
- Establish and maintain influential relationships at all levels within clients including senior decision makers and influencers
- Contribute to and help to shape client channel marketing strategy and thinking
- Advise on all aspects of the channel marketing mix and their deployment to achieve a client’s business objectives
- Consider and articulate the right solution and offering for clients
- Thoroughly understand client’s brand and messaging guidelines
Product and Service Portfolio
- Thoroughly understand our Partner Marketing Services portfolio and product offerings
- Contribute to the continual development of our For, To and Thru partner marketing services and identify new services and value-add activities
Team Management and Collaboration
- Lead and motivate a team of channel marketing specialists, nurturing talent, and assuming responsibility for the successful implementation of their work
- Hold regular 1-2-1’s with direct reports, maintaining relevant objectives and development plans
- Hold annual appraisals with your direct reports
- Create and manage the objectives for each team member and measure performance against them
- Ensure that the team is delivering a high level of service and quality of work
- Collaborate effectively with senior colleagues – in particular the Senior Channel Marketing Consultant, Account Director, and Client Operations Lead – to deliver successful outcomes for clients
- Cross department collaboration: partner with other agency teams including Insights & Strategy, and creative services, to deliver effective client solutions
About you
The skills you require
- 5+ hears in a Channel or Partner Marketing Role
- An understanding of the channel partner marketing landscape
- Proven success in developing partner marketing plans and campaigns
- Experience across a range of marketing disciplines and techniques
- Agency experience is preferred, but not mandatory
- Ability to motivate others
- A proven track record of successful client relationship building
- Strategic input/consulting and advising
Your personality
- Commitment and passion for marketing communications
- Sense of responsibility and pride in your work
- Strong written and verbal communication skills, with the ability to craft narratives
- Ability to organise and prioritise your own time effectively
- Ability to work with a diverse range of teams and specialisms
- Motivated, driven, and with a self-starting attitude
- Creative with a good eye for design and brand accuracy
- Attention to detail
- Passion for technology and B2B marketing
Your benefits
- Private health care
- Life insurance
- Income protection
- Cash plan
- Pension 5% matched
- Annual leave 25 days
- 'Me days' x 3
- Bike to work scheme
- Electric car scheme
- 2 volunteer days
- Referral scheme
- Extra holiday with long service
Diversity and Inclusion
Our commitment to diversity and inclusion
Twogether is an equal opportunity employer, seeking to employ talent that reflects and is representative of our diverse community and the markets in which we operate.
We are committed to building an inclusive culture that recognises the value of diversity among our people, and where everyone feels included and valued irrespective and indeed because of their differences. Workplace diversity encourages different perspectives, ideas and results. This is what makes us strong as a business.
Everyone at Twogether is treated with fairness, dignity, and respect so that they can perform at their very best.
Partner Channel Marketing Lead employer: Twogether
Contact Detail:
Twogether Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partner Channel Marketing Lead
✨Tip Number 1
Familiarize yourself with the latest trends in channel marketing. Understanding how technology companies are leveraging partner ecosystems will give you an edge in discussions and interviews.
✨Tip Number 2
Network with professionals in the channel marketing space. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful partner marketing campaigns you've led. Highlight your strategic thinking and ability to drive results, as this is crucial for the role.
✨Tip Number 4
Showcase your leadership skills by discussing how you've motivated teams in the past. This role requires strong team management, so be ready to share your approach to nurturing talent.
We think you need these skills to ace Partner Channel Marketing Lead
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you thoroughly understand the responsibilities and requirements of the Partner Channel Marketing Lead position. Tailor your application to highlight your relevant experience in channel marketing and team management.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing communications and your understanding of the channel partner landscape. Use specific examples from your past experiences to demonstrate how you can contribute to Twogether's goals.
Highlight Relevant Experience: In your CV, emphasize your 5+ years of experience in channel or partner marketing roles. Detail your successes in developing marketing plans and campaigns, as well as your ability to build strong client relationships.
Showcase Your Team Management Skills: Since this role involves leading a team, be sure to include examples of how you've motivated and developed team members in previous positions. Highlight any experience you have with performance management and collaboration across departments.
How to prepare for a job interview at Twogether
✨Understand the Channel Marketing Landscape
Make sure to familiarize yourself with the current trends and challenges in channel marketing. Be prepared to discuss how you can leverage this knowledge to help clients optimize their marketing strategies.
✨Showcase Your Strategic Thinking
During the interview, highlight your experience in developing and executing partner marketing plans. Provide specific examples of successful campaigns you've led and how they achieved business objectives.
✨Demonstrate Team Leadership Skills
Be ready to talk about your experience in managing and motivating teams. Share how you have nurtured talent and ensured high-quality work from your team members in previous roles.
✨Communicate Effectively
Strong written and verbal communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, and be prepared to craft narratives that resonate with clients and stakeholders.
