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For Companies At a Glance
- Tasks: Lead and execute innovative partner marketing strategies for tech companies.
- Company: Twogether helps tech firms thrive in the channel ecosystem.
- Benefits: Enjoy private healthcare, life insurance, generous leave, and more perks!
- Why this job: Join a dynamic team shaping the future of channel marketing with creativity and impact.
- Qualifications: 5+ years in Channel Marketing; proven success in building client relationships.
- Other info: Diversity and inclusion are core values at Twogether, fostering a supportive workplace.
The predicted salary is between 48000 - 72000 £ per year.
Role overview
Twogether is at the forefront of helping technology companies define, deliver, and drive success within their Channel. With 75% of all world trade going indirectly, there’s never been a more exciting time to help our technology clients utilise the channel ecosystem and engage their partners.
This is a senior marketing role within the Channel Solutions team at Twogether. The role requires a thorough understanding of how channel partners go to market, as well as the ability to develop, implement and execute strategy ‘For’, ‘To’ and ‘Thru’ marketing programs. Experience is required developing and executing partner marketing activities and long-term client strategies, whilst managing and inspiring a team.
Primary function: Lead the strategic development and implementation of vendor and partner channel marketing initiatives, providing expert guidance to help clients optimise their marketing strategies and achieve their business objectives.
Secondary function: Support the consultancy team and wider team colleagues on marketing best practices.
Role responsibilities
Channel Partner Marketing
- Drive the strategic direction for For, To and Thru partner marketing programs
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Ensure continuous monitoring and optimisation of marketing activities for maximum effectiveness
- Develop and deliver clear, results-focused reports and presentations for clients
Client Liaison
- Establish and maintain influential relationships at all levels within clients including senior decision makers and influencers
- Contribute to and help to shape client channel marketing strategy and thinking
- Advise on all aspects of the channel marketing mix and their deployment to achieve a client’s business objectives
- Consider and articulate the right solution and offering for clients
- Thoroughly understand client’s brand and messaging guidelines
Product and Service Portfolio
- Thoroughly understand our Partner Marketing Services portfolio and product offerings
- Contribute to the continual development of our For, To and Thru partner marketing services and identify new services and value-add activities
Team Management and Collaboration
- Lead and motivate a team of channel marketing specialists, nurturing talent, and assuming responsibility for the successful implementation of their work
- Hold regular 1-2-1’s with direct reports, maintaining relevant objectives and development plans
- Hold annual appraisals with your direct reports
- Create and manage the objectives for each team member and measure performance against them
- Ensure that the team is delivering a high level of service and quality of work
- Collaborate effectively with senior colleagues – in particular the Senior Channel Marketing Consultant, Account Director, and Client Operations Lead – to deliver successful outcomes for clients
- Cross department collaboration: partner with other agency teams including Insights & Strategy, and creative services, to deliver effective client solutions
About you
The skills you require
- 5+ hears in a Channel or Partner Marketing Role
- An understanding of the channel partner marketing landscape
- Proven success in developing partner marketing plans and campaigns
- Experience across a range of marketing disciplines and techniques
- Agency experience is preferred, but not mandatory
- Ability to motivate others
- A proven track record of successful client relationship building
- Strategic input/consulting and advising
Your personality
- Commitment and passion for marketing communications
- Sense of responsibility and pride in your work
- Strong written and verbal communication skills, with the ability to craft narratives
- Ability to organise and prioritise your own time effectively
- Ability to work with a diverse range of teams and specialisms
- Motivated, driven, and with a self-starting attitude
- Creative with a good eye for design and brand accuracy
- Attention to detail
- Passion for technology and B2B marketing
Your benefits
- Private health care
- Life insurance
- Income protection
- Cash plan
- Pension 5% matched
- Annual leave 25 days
- 'Me days' x 3
- Bike to work scheme
- Electric car scheme
- 2 volunteer days
- Referral scheme
- Extra holiday with long service
Diversity and Inclusion
Our commitment to diversity and inclusion
Twogether is an equal opportunity employer, seeking to employ talent that reflects and is representative of our diverse community and the markets in which we operate.
We are committed to building an inclusive culture that recognises the value of diversity among our people, and where everyone feels included and valued irrespective and indeed because of their differences. Workplace diversity encourages different perspectives, ideas and results. This is what makes us strong as a business.
Everyone at Twogether is treated with fairness, dignity, and respect so that they can perform at their very best.
Channel Marketing Director employer: Twogether
Contact Detail:
Twogether Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Director
✨Tip Number 1
Familiarize yourself with the latest trends in channel marketing. Understanding the current landscape will help you speak confidently about strategies and initiatives during interviews.
✨Tip Number 2
Network with professionals in the channel marketing space. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful partner marketing campaigns you've led. Highlight your strategic thinking and how you motivated your team to achieve results.
✨Tip Number 4
Research Twogether's client portfolio and understand their brand messaging. This knowledge will allow you to tailor your discussions and demonstrate your commitment to their success.
We think you need these skills to ace Channel Marketing Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you thoroughly understand the responsibilities and requirements of the Channel Marketing Director position. Tailor your application to highlight your relevant experience in channel marketing and team management.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing communications and your understanding of the channel partner marketing landscape. Use specific examples from your past experiences to demonstrate how you can contribute to Twogether's success.
Highlight Relevant Experience: In your CV, emphasize your 5+ years of experience in channel or partner marketing roles. Detail your proven success in developing partner marketing plans and campaigns, as well as your ability to build strong client relationships.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure that your application is well-written and free of errors. Consider including a brief narrative that illustrates your ability to communicate effectively with diverse teams and clients.
How to prepare for a job interview at Twogether
✨Understand the Channel Marketing Landscape
Make sure you have a solid grasp of how channel partners operate and go to market. Familiarize yourself with current trends and challenges in partner marketing, as this will help you demonstrate your expertise during the interview.
✨Showcase Your Strategic Thinking
Be prepared to discuss specific examples of how you've developed and executed successful partner marketing strategies in the past. Highlight your ability to think strategically and provide insights on how you can help clients achieve their business objectives.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to talk about your experience in leading and motivating others. Share examples of how you've nurtured talent and ensured high-quality work from your team.
✨Communicate Effectively
Strong communication skills are crucial for this position. Practice articulating your thoughts clearly and concisely, and be prepared to craft narratives that resonate with clients. This will showcase your ability to build influential relationships.
