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For Companies At a Glance
- Tasks: Drive sales and build relationships with independent retailers and grocery stores.
- Company: Join Two Tribes, an independent brewery passionate about craft beer.
- Benefits: Competitive salary, performance bonuses, staff beer allowance, and discounts.
- Why this job: Be part of a growing team and make an impact in the craft beer scene.
- Qualifications: Sales experience, communication skills, and a passion for craft beer.
- Other info: Dynamic work culture with opportunities for growth and inclusivity.
The predicted salary is between 28000 - 30000 £ per year.
Location: Field Based
Salary: £28,000-£30,000
Department: Sales
Reports to: Head of Sales
ABOUT
Two Tribes is a truly independent brewery in the heart of London. Our name is symbolic of the magic that can happen when great people are brought together over great beer. We want to create more of these moments, and we need you to be a part of that.
MISSION
We are looking for an energetic and commercially driven Grocery & Convenience Sales Executive to grow our presence across independent retailers and London grocery stores. You will be responsible for winning new listings, driving rate of sale, and managing day-to-day relationships to maximise distribution, visibility, and volume. This is a hands-on, field-based role ideal for someone who thrives in selling, relationship-building, and brand advocacy within FMCG or drinks.
KEY RESPONSIBILITIES
- Sales & Distribution
- Win new listings across independent grocers, convenience stores, symbol groups, and regional grocery chains
- Grow distribution of packaged beer and ensure core range compliance
- Deliver volume, revenue, and distribution targets within the channel
- Execute seasonal and NPD launches in line with commercial strategy
- Account Management
- Build strong relationships with store owners, managers, and buyers
- Negotiate pricing, promotions, and in-store support within agreed parameters
- Manage existing accounts to drive repeat orders and long-term partnerships
- Identify growth opportunities within current customers
- In-Store Execution
- Ensure excellent on-shelf availability, merchandising, and brand visibility
- Implement POS, displays, and promotional activity
- Monitor competitor activity and provide market feedback
- Reporting & Administration
- Accurately record visits, sales activity, and opportunities using CRM tools
- Provide regular sales reports, forecasts, and pipeline updates
- Work closely with logistics and operations to ensure smooth order fulfilment
SKILLS & EXPERIENCE
- Essential
- Some sales experience – ideally within FMCG or hospitality
- Some understanding of the grocery and convenience retail environment
- Excellent communication skills
- Self-motivated with the ability to work independently in a field-based role
- Full UK driving licence
- Desirable
- Experience selling beer, cider, or alcohol
- Existing relationships with independent retailers or symbol groups
- Passion for craft beer and the independent food & drink scene
PERSONAL ATTRIBUTES
- Commercially sharp and target-driven
- Confident, personable, and credible with customers
- Organised with strong time-management skills
- Resilient and adaptable in a fast-growing business
- Genuine enthusiasm for great beer and brand building
WHAT WE OFFER
- Competitive salary & performance-related bonus
- Staff beer allowance and product discounts
- Comprehensive onboarding and training plan
- Opportunity to grow with an ambitious brewery and team
- A collaborative, entrepreneurial working culture
Two Tribes is committed to being inclusive in terms of age, gender, identity, race, sexual orientation and ethnicity. We work hard to create an environment where everyone, from any background, can feel welcome, supported and successful at work.
To apply, please send your CV and a short covering note explaining why you’d like to join Two Tribes.
Grocery Executive employer: Two Tribes
Contact Detail:
Two Tribes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Grocery Executive
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups where you can connect with people in the grocery and drinks sector. Building relationships can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Don’t just wait for job openings; create your own opportunities! Reach out directly to companies like Two Tribes, even if they’re not actively hiring. A well-crafted email expressing your passion for their brand could land you an interview.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Show genuine enthusiasm for craft beer and be ready to discuss how you can help grow their presence in the market. Your passion can set you apart from other candidates.
✨Tip Number 4
Follow up after interviews! A quick thank-you email reiterating your interest in the role and why you’d be a great fit can leave a lasting impression. It shows you’re proactive and genuinely interested in joining their team.
We think you need these skills to ace Grocery Executive
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for craft beer and the independent food & drink scene shine through. We want to see that you genuinely care about what we do at Two Tribes!
Tailor Your CV: Make sure your CV highlights relevant sales experience, especially in FMCG or hospitality. We love seeing how your skills align with our mission, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Note: Your cover note is your chance to tell us why you want to join our team. Keep it concise but impactful—share your motivations and how you can contribute to our growth in the grocery sector.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Two Tribes!
How to prepare for a job interview at Two Tribes
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Two Tribes' beers and their unique selling points. Be ready to discuss your favourite products and how they stand out in the market. This shows genuine enthusiasm and helps you connect with the interviewers.
✨Showcase Your Sales Experience
Prepare specific examples from your past sales roles that highlight your ability to win new listings and build relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewers to see your impact.
✨Demonstrate Your Relationship-Building Skills
Think of instances where you've successfully managed accounts or built strong relationships with clients. Be ready to discuss how you approach negotiations and maintain long-term partnerships, as this is crucial for the Grocery Executive role.
✨Be Ready to Discuss Market Trends
Stay updated on the latest trends in the FMCG and craft beer industry. Bring insights about competitor activity and consumer preferences to the table. This will show that you're not only passionate about the product but also knowledgeable about the market landscape.