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- Tasks: Drive sales and build relationships with independent retailers and grocery stores.
- Company: Join Two Tribes, an independent brewery in the heart of London.
- Benefits: Competitive salary, performance bonuses, staff beer allowance, and discounts.
- Why this job: Be part of a passionate team and promote craft beer culture.
- Qualifications: Sales experience, excellent communication skills, and a full UK driving licence.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
The predicted salary is between 28000 - 30000 £ per year.
Location: Field Based
Salary: £28,000-£30,000
Department: Sales
Reports to: Head of Sales
ABOUT
Two Tribes is a truly independent brewery in the heart of London. Our name is symbolic of the magic that can happen when great people are brought together over great beer. We want to create more of these moments, and we need you to be a part of that.
MISSION
We are looking for an energetic and commercially driven Grocery & Convenience Sales Executive to grow our presence across independent retailers and London grocery stores. You will be responsible for winning new listings, driving rate of sale, and managing day-to-day relationships to maximise distribution, visibility, and volume. This is a hands-on, field-based role ideal for someone who thrives in selling, relationship-building, and brand advocacy within FMCG or drinks.
KEY RESPONSIBILITIES
- Sales & Distribution
- Win new listings across independent grocers, convenience stores, symbol groups, and regional grocery chains
- Grow distribution of packaged beer and ensure core range compliance
- Deliver volume, revenue, and distribution targets within the channel
- Execute seasonal and NPD launches in line with commercial strategy
- Account Management
- Build strong relationships with store owners, managers, and buyers
- Negotiate pricing, promotions, and in-store support within agreed parameters
- Manage existing accounts to drive repeat orders and long-term partnerships
- Identify growth opportunities within current customers
- In-Store Execution
- Ensure excellent on-shelf availability, merchandising, and brand visibility
- Implement POS, displays, and promotional activity
- Monitor competitor activity and provide market feedback
- Reporting & Administration
- Accurately record visits, sales activity, and opportunities using CRM tools
- Provide regular sales reports, forecasts, and pipeline updates
- Work closely with logistics and operations to ensure smooth order fulfilment
SKILLS & EXPERIENCE
Essential
- Some sales experience – ideally within FMCG or hospitality
- Some understanding of the grocery and convenience retail environment
- Excellent communication skills
- Self-motivated with the ability to work independently in a field-based role
- Full UK driving licence
Desirable
- Experience selling beer, cider, or alcohol
- Existing relationships with independent retailers or symbol groups
- Passion for craft beer and the independent food & drink scene
PERSONAL ATTRIBUTES
- Commercially sharp and target-driven
- Confident, personable, and credible with customers
- Organised with strong time-management skills
- Resilient and adaptable in a fast-growing business
- Genuine enthusiasm for great beer and brand building
WHAT WE OFFER
- Competitive salary + performance-related bonus
- Staff beer allowance and product discounts
- Comprehensive onboarding and training plan
- Opportunity to grow with an ambitious brewery and team
- A collaborative, entrepreneurial working culture
Two Tribes is committed to being inclusive in terms of age, gender, identity, race, sexual orientation and ethnicity. We work hard to create an environment where everyone, from any background, can feel welcome, supported and successful at work.
To apply, please send your CV and a short covering note explaining why you’d like to join Two Tribes.
Grocery Executive in England employer: Two Tribes
Contact Detail:
Two Tribes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Grocery Executive in England
✨Tip Number 1
Get to know the company inside out! Research Two Tribes, their products, and their values. This way, when you get that interview, you can show off your passion for craft beer and how you align with their mission.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. This could give you insider info that sets you apart from other candidates.
✨Tip Number 3
Prepare for the field! Since this role is hands-on, think of ways to demonstrate your sales skills. Maybe create a mock pitch for a product or come up with ideas for in-store promotions. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Two Tribes team. Let’s make it happen!
We think you need these skills to ace Grocery Executive in England
Some tips for your application 🫡
Craft Your CV: Make sure your CV is tailored to the Grocery Executive role. Highlight any relevant sales experience, especially in FMCG or hospitality, and don’t forget to showcase your passion for craft beer!
Nail the Covering Note: Your covering note is your chance to shine! Keep it concise but engaging. Explain why you want to join Two Tribes and how your skills align with our mission. Show us your enthusiasm for the role!
Be Authentic: We love genuine personalities! Don’t be afraid to let your character shine through in your application. Share your experiences and what makes you a great fit for our team and culture.
Apply Through Our Website: To make sure your application gets to us, apply directly through our website. It’s the best way to ensure we see your CV and covering note right away!
How to prepare for a job interview at Two Tribes
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Two Tribes' offerings. Understand their craft beers, unique selling points, and what sets them apart in the market. This knowledge will not only impress your interviewers but also show your genuine enthusiasm for the brand.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially in FMCG or hospitality. Be ready to share specific examples of how you've successfully won new listings or built strong relationships with retailers. Use metrics to highlight your achievements, as numbers speak volumes!
✨Demonstrate Relationship-Building Abilities
Since this role is all about managing relationships, think of ways to illustrate your interpersonal skills. Prepare anecdotes that showcase how you've effectively negotiated with clients or resolved conflicts. This will help convey your ability to thrive in a field-based role.
✨Be Ready for Scenario Questions
Expect questions that put you in hypothetical situations related to sales and account management. Practice responding to scenarios like how you would handle a difficult client or how you’d approach launching a new product. This will demonstrate your problem-solving skills and adaptability.