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- Tasks: Lead and create global brand strategies for exciting video game campaigns.
- Company: Join SEGA, a leader in the gaming industry with a people-centric culture.
- Benefits: Enjoy competitive salary, bonuses, private health insurance, and flexible working options.
- Other info: Dynamic role with opportunities for career growth and creativity.
- Why this job: Make a real impact on beloved gaming brands while shaping their future.
- Qualifications: Experience in product marketing and a passion for video games is essential.
The predicted salary is between 60000 - 80000 £ per year.
About the job You will lead, create, and implement product-specific campaign strategies that can be executed across global markets, whilst working closely with the SEGA Europe (SOE) Central Marketing team to maximise opportunities and efficiencies. We believe that delivering the best games relies on having the best people, so we are constantly investing in our people through our benefits package, flexible working, and our community-focused, people-centric culture. Our industry-leading compensation and benefits include competitive salary and bonus schemes, private medical insurance, private dental insurance, health screening, electric car scheme, home technology scheme, Microsoft package discounts, and much more!
You’ll be responsible for:
- Define, build, and lead the Brand organisation, coordinating brand strategy across Marketing, PR, and Community.
- Define marketing goals, KPI’s and activation with SOE Marketing including, but not limited to product positioning, target audiences, market sizing, regional marketing plan etc.
- Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement.
- Participate in defining the long-term product roadmap across all platforms.
- Line manage existing community managers and help define the future growth of the team.
- Lead research, to understand the brand, consumer, segmentation, and sentiment to better inform future products.
- Research and understand genre, competitors, and areas of opportunity to inform future products.
- Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback.
- Work across SEGA markets to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand.
- Work with SMT to manage all aspects of product marketing budgets and deliver required in-line process materials.
- Deliver relevant and timely marketing updates as part of weekly studio calls, monthly pillar meetings, business planning in-lines, and senior leadership presentations.
- Build and maintain a positive relationship with all relevant parts of the SEGA organization.
- Explore new opportunities to diversify and generate additional revenue, e.g., partnerships, licensing, etc.
The ideal candidate would have:
- Demonstrable experience of owning and managing the product marketing experience from cradle to grave.
- Well-versed in video games, digital games retail space, and the latest trends.
- Strategic thinker combined with excellent communication skills.
- Experienced with Google, Facebook, Twitter, Steam, and other analytics platforms.
- Bring credibility through experience, attitude, and demeanour.
- Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills.
- Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious and career-minded.
Head of Brand in Surrey employer: Two Point Studios
Contact Detail:
Two Point Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at SEGA or similar companies. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to share your insights on the latest trends and how they relate to the brand. This will show them you’re not just another candidate, but someone who truly gets the industry.
✨Tip Number 3
Prepare for interviews by researching SEGA’s current projects and campaigns. Bring ideas to the table that align with their goals. This shows initiative and that you’re already thinking about how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the time to engage with us directly. Let’s make it happen together!
We think you need these skills to ace Head of Brand in Surrey
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for video games shine through! We want to see how your enthusiasm aligns with our brand and the gaming industry. Share any relevant experiences or projects that highlight your passion.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Brand role. Highlight your experience in product marketing and how it relates to the responsibilities listed in the job description. We appreciate candidates who take the time to connect their skills to what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We love a well-structured application that clearly outlines your achievements and skills. Avoid fluff and focus on what makes you the perfect fit for the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Two Point Studios
✨Know Your Brand Inside Out
Before the interview, dive deep into the Two Point brand and its products. Understand the current market positioning, target audiences, and recent campaigns. This will not only show your passion but also help you discuss how you can contribute to the brand's future.
✨Prepare for Strategic Questions
Expect questions about your strategic thinking and how you've managed product marketing in the past. Be ready to share specific examples of campaigns you've led, the goals you set, and how you measured success. Use metrics to back up your achievements!
✨Showcase Your Communication Skills
As a Head of Brand, communication is key. Practice articulating your thoughts clearly and confidently. You might be asked to present a marketing strategy or pitch an idea, so consider preparing a mini-presentation to demonstrate your skills.
✨Engage with the Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the company's culture, team dynamics, and future projects. This shows your interest in the role and helps you gauge if it's the right fit for you.