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- Tasks: Lead and create global brand strategies for exciting video game campaigns.
- Company: Join SEGA, a leader in the gaming industry with a people-centric culture.
- Benefits: Enjoy competitive salary, private health insurance, flexible working, and more!
- Other info: Dynamic role with opportunities for career growth and creativity.
- Why this job: Make a real impact on beloved gaming brands while shaping their future.
- Qualifications: Experience in product marketing and a passion for video games required.
The predicted salary is between 60000 - 80000 £ per year.
About the job You will lead, create, and implement product-specific campaign strategies that can be executed across global markets, whilst working closely with the SEGA Europe (SOE) Central Marketing team to maximise opportunities and efficiencies. We believe that delivering the best games relies on having the best people, so we are constantly investing in our people through our benefits package, flexible working, and our community-focused, people-centric culture. Our industry-leading compensation and benefits include competitive salary and bonus schemes, private medical insurance, private dental insurance, health screening, electric car scheme, home technology scheme, Microsoft package discounts, and much more!
You’ll be responsible for:
- Define, build, and lead the Brand organisation, coordinating brand strategy across Marketing, PR, and Community.
- Define marketing goals, KPI’s and activation with SOE Marketing including, but not limited to product positioning, target audiences, market sizing, regional marketing plan etc.
- Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement.
- Participate in defining the long-term product roadmap across all platforms.
- Line manage existing community managers and help define the future growth of the team.
- Lead research, to understand the brand, consumer, segmentation, and sentiment to better inform future products.
- Research and understand genre, competitors, and areas of opportunity to inform future products.
- Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback.
- Work across SEGA markets to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand.
- Work with SMT to manage all aspects of product marketing budgets and deliver required in-line process materials.
- Deliver relevant and timely marketing updates as part of weekly studio calls, monthly pillar meetings, business planning in-lines, and senior leadership presentations.
- Build and maintain a positive relationship with all relevant parts of the SEGA organization.
- Explore new opportunities to diversify and generate additional revenue, e.g., partnerships, licensing, etc.
The ideal candidate would have:
- Demonstrable experience of owning and managing the product marketing experience from cradle to grave.
- Well-versed in video games, digital games retail space, and the latest trends.
- Strategic thinker combined with excellent communication skills.
- Experienced with Google, Facebook, Twitter, Steam, and other analytics platforms.
- Bring credibility through experience, attitude, and demeanour.
- Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills.
- Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious and career-minded.
Head of Brand in Farnham employer: Two Point Studios
Contact Detail:
Two Point Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in Farnham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects and achievements. This is your chance to demonstrate how you can lead and innovate in brand strategy, just like the role at SEGA.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand voice and marketing strategies so you can discuss how you’d contribute to their goals. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Brand in Farnham
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for video games shine through! We want to see how your enthusiasm aligns with our brand and the gaming industry. Share your experiences and what excites you about the role.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in product marketing and how it relates to the responsibilities listed in the job description. We appreciate when candidates take the time to connect their skills to what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We love a well-structured application that clearly outlines your achievements and skills. Avoid jargon and make it easy for us to see why you’re the perfect fit for the Head of Brand position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our community-focused culture!
How to prepare for a job interview at Two Point Studios
✨Know Your Brand Inside Out
Before the interview, dive deep into the Two Point brand and its products. Familiarise yourself with their history, key features, and recent developments. This will not only show your passion but also help you articulate how you can contribute to the brand's future.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns you've led or contributed to, focusing on your strategic approach. Be ready to discuss how you defined marketing goals, identified target audiences, and measured success. This will demonstrate your ability to think critically and strategically about brand management.
✨Engage with the SEGA Culture
Research SEGA's company culture and values. During the interview, highlight how your personal values align with theirs. Discuss your experience in community-focused environments and how you can contribute to a positive team dynamic, which is crucial for this role.
✨Prepare for Data-Driven Discussions
Since the role involves analytics, brush up on your knowledge of platforms like Google Analytics and social media insights. Be prepared to discuss how you've used data to inform marketing strategies in the past. This will show that you're not just creative but also analytical and results-oriented.