At a Glance
- Tasks: Manage and optimise YouTube content for a major football brand, driving audience engagement.
- Company: Join Two Circles, a leading Sports & Entertainment Marketing business with global clients.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
- Why this job: Combine your passion for football and storytelling to shape engaging content for fans.
- Qualifications: Experience in YouTube content creation and a deep understanding of football culture.
The predicted salary is between 34650 - 42350 £ per year.
We are Two Circles, a Sports & Entertainment Marketing business that grows audiences and revenues by understanding fans best. We work with clients to help them understand and influence fan behaviour, including spending habits, event attendance, channel responsiveness, and content consumption. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. We have over 1000 people based out of 14 offices, delivering work for sports and entertainment businesses worldwide.
We are looking for a YouTube Channel Manager with a passion for football, football culture, and storytelling to work across content and channel output for a major football property. This role sits within Two Circles' ever-expanding Content capability, helping to shape, plan, review, and optimise content for one of the world's most recognisable sports brands.
The chosen candidate should have a strong instinct for what works on YouTube, an understanding of football audiences and supporter culture, and the ability to work confidently in a fast-paced, collaborative environment where creativity, judgement, and attention to detail are essential.
Responsibilities:
- Own the overall YouTube channel strategy for a premium football property across a whole season.
- Shape how different content formats work together across the channel, including long-form 16x9 videos, vertical 9x16 shorts, YouTube Community posts, and livestreams.
- Set the direction for how content is scheduled, sequenced, and deployed across the season, and how each format contributes to wider channel goals.
- Brief, review, and optimise long-form, original, and partner content throughout the production process, providing editorial, creative, and strategic feedback from concept to final delivery.
- Shape content ideas, storylines, and scripts, collaborating with internal and external production teams to ensure alignment with channel strategy and audience expectations.
- Review and optimise video packaging - including thumbnails and titles - for editorial and commercial content, resulting in strong performance on YouTube.
- Analyse retention and performance data to provide actionable insights that improve the quality, pacing, and effectiveness of future channel output.
- Brief bespoke thumbnails and take a hands-on role in creating templated thumbnails where needed.
- Balance strategic thinking with practical delivery, ensuring content is both creatively strong and optimised for YouTube performance.
Requirements:
- A strong passion for football, football culture, and digital storytelling.
- Deep understanding of the English domestic football landscape, its clubs, rivalries, narratives, and supporter behaviours.
- Proven experience working on YouTube content, ideally for sports, football clubs, rights holders, broadcasters, or major brands.
- Strong editorial judgement and the ability to improve stories, hooks, and pacing across video content.
- Great understanding of YouTube best practice, including packaging, retention, thumbnails, and titles.
- Confidence reviewing content under pressure and giving clear, constructive feedback.
- Strong collaboration skills and the ability to work effectively with creative, production, and stakeholder teams.
- Experience using performance data to inform content decisions and improve output.
- Familiarity with thumbnail creation and basic design tools would be an advantage.
- Flexibility to work to live football calendars and respond quickly when the channel or content requires it.
YouTube Channel Manager employer: Two Circles
Two Circles is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from a strong emphasis on professional development, with ample opportunities for growth within the sports media industry. The company's commitment to diversity and inclusion, particularly in promoting women's football, makes it a meaningful place to work for those passionate about making a difference.
