At a Glance
- Tasks: Manage and optimise YouTube content for a major football brand, driving audience engagement.
- Company: Join Two Circles, a leading Sports & Entertainment Marketing business with global clients.
- Benefits: Be part of a dynamic team with opportunities for growth in a fast-paced environment.
- Other info: Collaborative atmosphere with a focus on creativity and strategic thinking.
- Why this job: Combine your passion for football and storytelling to shape engaging content for fans.
- Qualifications: Experience in YouTube content creation and a deep understanding of football culture.
The predicted salary is between 34650 - 42350 £ per year.
We are Two Circles, a Sports & Entertainment Marketing business that grows audiences and revenues by understanding fans best. We work with clients to help them understand and influence fan behaviour, including spending habits, event attendance, channel responses, and content consumption. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. We have over 1000 people based out of 14 offices, delivering work for sports and entertainment businesses worldwide.
We are looking for a YouTube Channel Manager with a passion for football, football culture, and storytelling to work across content and channel output for a major football property. This role sits within Two Circles’ ever-expanding Content capability, helping to shape, plan, review, and optimise content for one of the world’s most recognisable sports brands.
The chosen candidate should have a strong instinct for what works on YouTube, an understanding of football audiences and supporter culture, and the ability to work confidently in a fast-paced, collaborative environment where creativity, judgement, and attention to detail are essential.
Responsibilities:
- Own the overall YouTube channel strategy for a premium football property across a whole season.
- Shape how different content formats work together across the channel, including long-form 16x9 videos, vertical 9x16 shorts, YouTube Community posts, and livestreams.
- Set the direction for how content is scheduled, sequenced, and deployed across the season, and how each format contributes to wider channel goals.
- Brief, review, and optimise long-form, original, and partner content throughout the production process, providing editorial, creative, and strategic feedback from concept to final delivery.
- Shape content ideas, storylines, and scripts, collaborating with internal and external production teams to ensure alignment with channel strategy and audience expectations.
- Review and optimise video packaging - including thumbnails and titles – for editorial and commercial content, resulting in strong performance on YouTube.
- Analyse retention and performance data to provide actionable insights that improve the quality, pacing, and effectiveness of future channel output.
- Brief bespoke thumbnails and take a hands-on role in creating templated thumbnails where needed.
- Balance strategic thinking with practical delivery, ensuring content is both creatively strong and optimised for YouTube performance.
Requirements:
- A strong passion for football, football culture, and digital storytelling.
- Deep understanding of the English domestic football landscape, its clubs, rivalries, narratives, and supporter behaviours.
- Proven experience working on YouTube content, ideally for sports, football clubs, rights holders, broadcasters, or major brands.
- Strong editorial judgement and the ability to improve stories, hooks, and pacing across video content.
- Great understanding of YouTube best practice, including packaging, retention, thumbnails, and titles.
- Confidence reviewing content under pressure and giving clear, constructive feedback.
- Strong collaboration skills and the ability to work effectively with creative, production, and stakeholder teams.
- Experience using performance data to inform content decisions and improve output.
- Familiarity with thumbnail creation and basic design tools would be an advantage.
- Flexibility to work to live football calendars and respond quickly when the channel or content requires it.
You Tube Channel Manager employer: Two Circles
Two Circles is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from a strong emphasis on professional development, with ample opportunities for growth within the sports media industry. The company's commitment to diversity and inclusion, particularly in promoting women's football, makes it a meaningful place to work for those passionate about making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land You Tube Channel Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Two Circles and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Two Circles are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Two Circles on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Two Circles. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace You Tube Channel Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Two Circles. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Two Circles:Show us that you’ve done your homework! In your application, briefly mention what you admire about Two Circles’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Two Circles
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Two Circles will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Two Circles, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
