Lead Business Analyst in London

We are Two Circles, a Sports & Entertainment Marketing business that grows audiences and revenues by understanding fans. We work with clients to help them influence fan behaviour, including spending habits, event attendance, and content consumption. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. We have over 1000 employees across 15 offices, delivering work for sports and entertainment businesses worldwide.

Role

You will be client-facing and work as part of a cross-functional team including designers, product managers, technologists, and quality assurance engineers. The types of projects are varied, from websites and apps to marketing and data-focused products. You will typically work in one of two phases:

• Discovery: Helping our clients shape large digital products and technology projects, understanding the scope, technology, delivery approach, business case, and rationale for investment.
• Delivery: Working as part of a team to build and deploy products for our clients, responsible for running workshops, creating documentation, user stories, and other artefacts throughout the ready-for-development lifecycle.

We value curiosity, clarity, and attention to detail as core capabilities of all members of our Product team. If this sounds like you, we would love to hear from you.

Key Responsibilities

• Running and attending workshops with clients, partners, and vendors to gather inputs and information that contribute to solving client problems.
• Producing documentation including detailed user stories, user story maps, process flows (BPMN would be ideal), traceability matrices, data dictionaries, data flows, workflows (BPMN 2.0 would be ideal), capability maps, context diagrams, wiki pages, requirements documents, and integration specifications.
• Producing and contributing to client-facing slide decks and documents to help bring clarity to complex problem spaces.
• Data analysis activities to support product requirements and key decision-making.
• Working as part of a cross-functional Agile team in the delivery of digital products.
• Attending and, at times, facilitating regular agile ceremonies such as sprint planning, stand-ups, retrospectives, and showcases.
• Bringing alignment between business objectives and value, user experience, and technical delivery components.
• Continuously searching for ways to improve both client and internal processes.

Requirements

• 8+ years' experience in a Business Analysis or Product lead role, ideally working in an agency/consulting context.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and directly with clients.
• Strong understanding of Agile methodologies (Scrum/Kanban).
• Experience working with engineering teams on web, mobile app, and backend/API projects.
• Understanding APIs, data flows, and system integrations across backend and frontend systems.
• Utilising and implementing core digital technologies including CMS, CRM, VMS, data warehouse & middleware systems.
• Familiarity with REST APIs, data models, cloud platforms (AWS or Azure), Node, and Next.js.
• A passion for digital products and technology, strong problem-solving skills with a flair for finding innovative solutions.
• Competent in utilising documentation and diagramming tools such as JIRA, Confluence, and Lucidchart/Visio.
• A working knowledge of accessibility standards such as WCAG, and experience including specific accessibility requirements in user stories would be beneficial.
• Experience in viewing, querying, and analysing data using tools such as Azure Data Studio, Power BI, and Postman.
• Ability to quickly break down big blocks of product and functionality into relevant, outcome-based user stories.

Nice to have

• A keen interest in sport or the sports business and a real interest in the positive effects we have on our client’s businesses.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What can we offer you?

We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget, you can choose your own comprehensive benefit package. Renowned Team Days often throughout the year. Summer Away Days. 23 standard days of holiday (+1 Birthday, +1 Well-being Day, +1 'Big Life Event', and +1 Admin Day), closure of office over Christmas.