Lead Business Analyst

We are Two Circles.

We are a Sports & Entertainment Marketing business.

We grow audiences and revenues.

We do that by knowing fans best.

We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more.

And we use the understanding this gives us to help our clients grow.

Grow their audiences and grow their revenues - both direct to consumer and business to business revenues.

Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon.

We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Business Analyst

Audience Intelligence is our data platform that helps clients unify fan data, create audiences and segments, generate insights, and activate campaigns.

Integrations are foundational to that value — they determine what data we can ingest, how reliable it is, and how quickly clients can realise outcomes.

We’re hiring an experienced Business Analyst (Integrations) to work in close partnership with Product and Engineering on all integration-related initiatives.

This role focuses on high-quality discovery, scoping, and requirements, helping the team move faster without sacrificing quality or scalability.

You’ll collaborate with Product Managers, Engineers, and Delivery partners to help turn ambiguous client requests into clear use cases, well-scoped integrations, and build ready documentation.

Over time, you’ll also help evolve our integration framework, templates, and runbooks, making this work more repeatable and less dependent on individual intuition.

• What you’ll do
• 1) Lead on integration discovery & scoping
• Lead discovery activities for new integrations and significant platform enhancements.
• Partner with Product Managers, Engineering Leads and Architects to define scalable integration solutions.

• Review vendor documentation to understand

• Authentication and authorisation mechanisms
• Rate limits, pagination and performance considerations
• Incremental versus full data synchronisation
• Data structures, transformation requirements and modelling considerations.
• Lead technical discovery sessions with third-party vendors and clients, preparing structured questions to validate assumptions and identify delivery risks.
• Provide guidance to other Business Analysts on discovery approaches for complex integrations.
• Partner with Product, GTM teams and clients to define clear business outcomes before technical implementation begins.
• Translate business objectives into high-quality functional requirements and user stories that Engineering teams can confidently deliver against.
• Drive consistency in how use cases are documented across the team.
• Facilitate workshops with both technical and non-technical stakeholders to gain alignment on scope and priorities.
• 3) Produce high-quality requirements & documentation

Write clear, structured product requirements documents that include

• Defined use cases and assumptions
• In-scope vs out-of-scope functionality
• Data entities, fields, and relationships
• Known limitations and risks
• Ensure documentation quality is consistent and usable, working with Product and Engineering to iterate where needed.
• 4) Support Platform Evolution

Lead analysis activities for

• API migrations
• Platform modernisation
• Reliability and scalability improvements.
• Work closely with Product, Engineering and Delivery teams to minimise disruption to clients during change.
• Identify opportunities to simplify integration delivery through standardisation and reusable approaches.
• 5) Help improve the integration “system” over time

Contribute to the development of

• Intake templates and discovery checklists
• Example “gold standard” PRDs

Support the introduction of integration complexity tiers to help set expectations on scope, timelines, and effort.

Share learnings and patterns to help other BAs and PMs improve integration discovery and scoping.

• Provide day-to-day leadership and mentoring to a small team of Business Analysts, supporting their professional development and technical capability.
• Foster a collaborative, high-performing team culture built around knowledge sharing and continuous learning.
• Act as the escalation point for complex discovery activities and help remove blockers across the team.

Requirements

We’re looking for someone who

• Significant experience as a Business Analyst working closely with Product and Engineering teams.
• Previous experience leading or mentoring Business Analysts, with a passion for developing people and improving team capability.
• Comfortable working within API- and data-driven environments (coding experience isn't required, but you understand technical concepts and constraints).
• Excellent discovery and stakeholder management skills, with the ability to turn ambiguity into clear, structured requirements.
• Strong written communication skills with experience producing documentation that engineers and stakeholders trust.
• Confident facilitating workshops and influencing technical and business stakeholders at all levels.
• Passionate about improving processes, standards and ways of working across teams.
• Nice to have
• Experience with data platforms, CDPs, CRM, or analytics tooling.
• Experience working with third party vendors in the sports industry and their data (ticketing, food and beverage, merchandise, etc).
• Exposure to integration-heavy products or ecosystems.
• Familiarity with client-facing discovery workshops.
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