At a Glance
- Tasks: Own and scale paid acquisition efforts across Google Ads, Meta, and LinkedIn.
- Company: Join a fun startup leading the way in the UGC space.
- Benefits: Enjoy unlimited holidays, free tech, gym membership, and healthy meals.
- Other info: Hybrid or remote work options available; dynamic team environment.
- Why this job: Make a real impact in a creative industry while working with cool brands.
- Qualifications: Strong B2B digital marketing experience and proficiency in Google Ads.
The predicted salary is between 30000 - 40000 £ per year.
If your expertise sits at the intersection of B2B lead generation, Google Ads, paid acquisition, creative testing, and growth, you’ll want to keep reading.
Location: Hybrid or remote
Setup: Part-time or contract
We’re looking for a hands-on Paid Media Specialist to own and scale Twirl’s paid acquisition efforts (PPC, Meta, LinkedIn, Lead Generation), with Google Search as the primary channel.
We’re looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation.
Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time.
You’ll work closely with the founder and have direct ownership over one of the most important growth levers in the business.
- Own and optimise full Google Ads performance, Meta ads and LinkedIn ads (currently retargeting only)
- Improve lead quality, conversion rates, and acquisition efficiency
- Monitor campaign performance and identify growth opportunities
- Manage budgets responsibly while maintaining profitability
Creative Responsibilities:
- Develop and test new messaging angles and ad copy
- Coordinate or create lightweight creative assets
- Improve landing page performance and conversion rates
- Build a structured experimentation process across ads, creatives, and landing pages
Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale-ups.
Strong experience managing campaigns across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms.
Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting.
Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions.
For this specific role, there is the option to work remotely, though we’d love to have you in our London office! We’re a strong, fun team, and working together in our cozy North Greenwich office (just 2 minutes from the station) is always more exciting. Expect daily coffee runs, a comfy workstation, and the best colleagues to collaborate with.
A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we’re a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space. It’s an absolutely thrilling ride to be part of a hard-working, FUN team (it will never get boring—in the best way).
Work with the Coolest Brands: Build relationships with key decision-makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office!
Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
Free Tech: We’ll equip you with the tools you need to do your best work.
Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing (think massages, therapy, gym classes, supplements, a new yoga studio, or anything that helps you feel balanced, strong and clear-headed).
Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
Paid Media Specialist (B2B, PPC) employer: Twirl
Twirl is an exceptional employer that fosters a vibrant and collaborative work culture, offering the flexibility of hybrid or remote work arrangements. With a focus on employee wellbeing, we provide unlimited holidays, a monthly wellness allowance, and free healthy meals, all within our cozy North Greenwich office. Join us to work alongside a fun and dedicated team, while having the opportunity to drive significant growth in the exciting B2B digital marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist (B2B, PPC)
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Twirl.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Twirl.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Twirl, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Paid Media Specialist (B2B, PPC)
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Twirl, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Twirl
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Twirl—it's all about teamwork!
