Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create killer UGC strategies for top brands and turn creative chaos into high-performing content.
- Company: Join Twirl, a vibrant team obsessed with culture and creativity.
- Benefits: Enjoy gym membership, free tech, performance bonuses, and unlimited holidays.
- Why this job: Work with cool brands and make your mark in the content world.
- Qualifications: Passion for content and trends; no experience required!
- Other info: Collaborative office environment with opportunities for remote work.
The predicted salary is between 36000 - 60000 £ per year.
Twirl is looking for a sharp, culture-obsessed Content & Creative Strategist to join our team. In this role, you will be responsible for building bullet-proof UGC creative strategies for some of the coolest brands out there, from fast-growing startups to globally recognised names. This is not a "write a few scripts and call it a day" role. You will live and breathe content, obsessing over hooks, angles, trends, formats, creators, and performance. Your job is to turn creative chaos into clear, scalable, high-performing UGC strategies and briefings that creators and editors can execute flawlessly.
If you scroll TikTok and Instagram "for work", and instantly know why something will or won’t resonate, you will feel very at home here.
- Develop UGC creative strategies for social (Meta, TikTok, YouTube Shorts, etc.)
- Identify winning angles, hooks, formats, and narratives based on performance data, trends, and audience behaviour
- Translate brand goals into clear creative directions
- Communicate confidently and regularly with both small and global brands
- Lead creative conversations, present concepts, and explain the "why" behind concepts and scripts
- Act as a trusted creative partner, giving clear direction and pushing back when needed to protect performance and creative quality
- Translate brand feedback into strong, actionable creative decisions
- Deep, hands-on understanding of UGC and social content (this is non-negotiable)
- You genuinely live and breathe content, trends, hooks, and formats
- Not shy to communicate confidently and regularly with both small and global brands, including leading creative conversations, presenting strategies
- Highly tech-confident and comfortable juggling multiple tools at once (creative research tools, social platforms, Notion, internal systems, etc.)
We don’t care about years of experience, we care about your passion for content! We’d love to have you in our London office as much as possible. We’re a close, ambitious team, and working together in our North Greenwich office (2 minutes from the station) is a big part of our culture. Expect morning coffee runs, creative brainstorms, and a genuinely fun but high-performing environment. Remote work every now and then is fine, and working abroad for a few weeks is also possible. All we ask is:
- Strong, reliable Wi‐Fi
- A proper workspace (we’ll cover co-working if you’re abroad)
- At least 6 hours overlap with UK time
What Twirl Offers:
- Work With Seriously Cool Brands: From cult favourites to global players. Yes, some products will show up at the office!
- Gym Membership: Because a clear head needs a moving body
- Free Tech: All tools and setup covered so you can do your best work
- Coworking Membership: Covered when you’re working abroad
- Performance-Based Bonus: Great creative drives results, and we reward that
- Flexible Holidays: Unlimited time off, as long as the work gets done!
Creative Strategist in London employer: Twirl
Contact Detail:
Twirl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in London
✨Tip Number 1
Get your portfolio in shape! Showcase your best UGC strategies and creative projects. Make sure it reflects your passion for content and trends, as this is what will grab attention.
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn or even at local events. Don’t be shy to reach out to current employees at Twirl; they might give you the inside scoop!
✨Tip Number 3
Prepare for interviews by diving deep into Twirl’s recent campaigns. Be ready to discuss what worked, what didn’t, and how you would approach things differently. Show them you’re not just a fan but a strategic thinker!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your love for content shine through! Share examples of how you stay on top of trends and what makes you tick in the world of UGC. We want to see that you genuinely live and breathe this stuff!
Tailor Your Application: Make sure to customise your application for the Creative Strategist role. Highlight your experience with social platforms like TikTok and Instagram, and explain how you've turned creative chaos into successful strategies. We love seeing how you connect the dots!
Be Clear and Confident: In your written application, communicate your ideas clearly and confidently. This is your chance to show us how you can lead creative conversations and present concepts. Don’t hold back – we want to hear your voice and your vision!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures it lands in the right hands. Plus, it shows us you’re keen to be part of our team at Twirl!
How to prepare for a job interview at Twirl
✨Know Your Content Inside Out
Before the interview, dive deep into the latest trends on platforms like TikTok and Instagram. Be ready to discuss specific examples of UGC that caught your eye and why they worked. This shows your passion for content and your ability to analyse what resonates with audiences.
✨Master the Art of Communication
Since this role involves leading creative conversations, practice articulating your ideas clearly and confidently. Prepare to explain the 'why' behind your creative strategies and how they align with brand goals. Role-play with a friend or record yourself to refine your delivery.
✨Showcase Your Creative Process
Be prepared to walk through your creative process during the interview. Discuss how you identify winning angles and hooks based on performance data. Bring examples of past projects where you turned chaos into clear, actionable strategies, highlighting your problem-solving skills.
✨Embrace the Tech Side
Familiarise yourself with the tools mentioned in the job description, like creative research tools and Notion. During the interview, express your comfort with juggling multiple platforms and how you leverage technology to enhance your creative output. This will demonstrate your tech confidence and adaptability.
