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- Tasks: Create killer UGC strategies for top brands and turn chaos into clarity.
- Company: Join Twirl, a vibrant team obsessed with culture and creativity.
- Benefits: Enjoy gym membership, free tech, performance bonuses, and unlimited holidays.
- Why this job: Work with cool brands and make a real impact in the content world.
- Qualifications: Passion for content and trends; no experience required!
- Other info: Collaborative office environment with flexible remote work options.
The predicted salary is between 36000 - 60000 £ per year.
Twirl is looking for a sharp, culture-obsessed Content Strategist to join our team. In this role, you will be responsible for building bullet-proof UGC creative strategies for some of the coolest brands out there, from fast-growing startups to globally recognised names. This is not a "write a few scripts and call it a day" role. You will live and breathe content. You will obsess over hooks, angles, trends, formats, creators, platforms, and performance. Your job is to turn creative chaos into clear, scalable, high-performing UGC strategies and briefings that creators and editors can execute flawlessly.
If you scroll TikTok and Instagram "for work", and instantly know why something will or won’t perform, you will feel very at home here.
- Identify winning angles, hooks, formats, and narratives based on performance data, trends, and platform behaviour.
- Translate brand goals into clear creative directions that actually convert, not just look pretty.
- Communicate confidently and regularly with both small and global brands.
- Lead creative conversations, present strategies, and explain the "why" behind concepts and scripts.
- Act as a trusted creative partner, giving clear direction and pushing back when needed to protect performance and creative quality.
- Translate brand feedback into strong, actionable creative decisions.
- Deep, hands-on understanding of UGC and social content (this is non-negotiable).
- You genuinely live and breathe content, trends, hooks, and formats.
- Not shy to communicate confidently and regularly with both small and global brands, including leading creative conversations and presenting strategies.
- Strong intuition for what performs and why.
- Highly tech-confident and comfortable juggling multiple tools at once (creative research tools, social platforms, Notion, internal systems, etc.).
We don’t care about years of experience, we care about your passion for content! We’d love to have you in our London office as much as possible. We’re a close, ambitious team, and working together in our North Greenwich office (2 minutes from the station) is a big part of our culture. Expect morning coffee runs, creative brainstorms, and a genuinely fun but high-performing environment. Remote work is fine, and working abroad for a few weeks is also possible. All we ask is:
- Strong, reliable Wi-Fi.
- A proper workspace (we’ll cover co-working if you’re abroad).
- At least 6 hours overlap with UK time.
What Twirl Offers:
- Work With Seriously Cool Brands: From cult favourites to global players. Yes, some products will show up at the office!
- Gym Membership: Because a clear head needs a moving body.
- Free Tech: All tools and setup covered so you can do your best work.
- Coworking Membership: Covered when you’re working abroad.
- Performance-Based Bonus: Great creative drives results, and we reward that.
- Flexible Holidays: Unlimited time off, as long as the work gets done!
Content Strategist in London employer: Twirl
Contact Detail:
Twirl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. The more you put yourself out there, the better your chances of landing that dream role.
✨Tip Number 2
Show off your passion for content! Create a portfolio that highlights your best work and showcases your understanding of UGC strategies. Make sure it’s easy to access and share – we love seeing what you can do!
✨Tip Number 3
Prepare for interviews by researching the brands you’ll be working with. Understand their goals and think about how you can translate that into creative strategies. Confidence is key, so practice presenting your ideas clearly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who live and breathe content just like us!
We think you need these skills to ace Content Strategist in London
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your love for content shine through! Share examples of how you live and breathe trends, hooks, and formats. We want to see that you’re not just applying for a job, but that you genuinely care about creating amazing content.
Tailor Your Application: Make sure to customise your application to reflect the specific role of Content Strategist at Twirl. Highlight your experience with UGC strategies and how you've turned creative chaos into high-performing content. This is your chance to show us why you’re the perfect fit!
Be Confident and Clear: In your written application, communicate your ideas confidently. We love candidates who can articulate their thoughts clearly, especially when it comes to explaining the 'why' behind their creative decisions. Don’t hold back – we want to hear your voice!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Twirl
✨Know Your Content Inside Out
Before the interview, dive deep into the latest trends in UGC and social content. Familiarise yourself with successful campaigns from both small startups and big brands. Be ready to discuss what makes them tick and how you would approach similar projects.
✨Showcase Your Creative Process
Prepare to explain your creative strategies clearly. Think about how you would translate brand goals into actionable content directions. Bring examples of past work or hypothetical scenarios to illustrate your thought process and how you identify winning hooks and angles.
✨Communicate with Confidence
Practice articulating your ideas and strategies confidently. This role requires leading creative conversations, so be prepared to present your thoughts on why certain concepts will perform well. Use clear, concise language and don’t shy away from pushing back on ideas that may not align with performance goals.
✨Be Tech-Savvy and Adaptable
Familiarise yourself with the tools and platforms mentioned in the job description. Show that you can juggle multiple tools effectively and are comfortable using creative research tools. Highlight any experience you have with these technologies during the interview to demonstrate your tech confidence.
