At a Glance
- Tasks: Own and scale paid acquisition efforts across Google Ads, Meta, and LinkedIn.
- Company: Join a fun startup leading the UGC space with a strong team culture.
- Benefits: Enjoy unlimited holidays, free tech, gym membership, and healthy meals.
- Other info: Flexible remote work option with a cozy office in North Greenwich.
- Why this job: Make a real impact in a thrilling environment while working with cool brands.
- Qualifications: Experience in B2B digital marketing and proficiency in Google Ads and analytics tools.
The predicted salary is between 40000 - 50000 £ per year.
If your expertise sits at the intersection of B2B lead generation, Google Ads, paid acquisition, creative testing, and growth, you’ll want to keep reading.
We’re looking for a hands-on Performance Marketing Manager to own and scale Twirl’s paid acquisition efforts (PPC, Meta, LinkedIn, Lead Generation), with Google Search as the primary channel. We’re looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation.
Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time. You’ll work closely with the founder and have direct ownership over one of the most important growth levers in the business.
- Own and optimise full Google Ads performance, Meta ads and LinkedIn ads (currently retargeting only)
- Improve lead quality, conversion rates, and acquisition efficiency
- Monitor campaign performance and identify growth opportunities
- Manage budgets responsibly while maintaining profitability
Creative Responsibilities:
- Develop and test new messaging angles and ad copy
- Coordinate or create lightweight creative assets
- Improve landing page performance and conversion rates
- Build a structured experimentation process across ads, creatives, and landing pages
Strong experience in B2B digital/performance marketing, ideally in SaaS or tech scale-ups. Strong experience managing campaigns across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms. Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting. Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions.
For this specific role, there is the option to work remotely, though we’d love to have you in our London office! We’re a strong, fun team, and working together in our cozy North Greenwich office (just 2 minutes from the station) is always more exciting. Expect daily coffee runs, a comfy workstation, and the best colleagues to collaborate with.
A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we’re a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space. It’s an absolutely thrilling ride to be part of a hard-working, FUN team (it will never get boring—in the best way).
Work with the Coolest Brands: Build relationships with key decision-makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office!
Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
Free Tech: We’ll equip you with the tools you need to do your best work.
Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing (think massages, therapy, gym classes, supplements, a new yoga studio, or anything that helps you feel balanced, strong and clear-headed).
Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.
B2B Performance Marketer in London employer: Twirl
Twirl is an exceptional employer that fosters a vibrant and collaborative work culture, offering the flexibility of hybrid or remote work while encouraging in-person connections at our inviting North Greenwich office. With a focus on employee well-being, we provide unlimited holidays, a monthly wellness allowance, and free healthy meals, ensuring our team thrives both personally and professionally. Join us to be part of a dynamic startup environment where your contributions directly impact growth, and enjoy the perks of working with leading consumer brands in an exciting creative industry.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Performance Marketer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twirl and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twirl are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twirl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twirl. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Performance Marketer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twirl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twirl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twirl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twirl
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twirl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twirl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
