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- Tasks: Create killer UGC strategies for top brands and turn chaos into clarity.
- Company: Join Twirl, a culture-driven company that loves content as much as you do.
- Benefits: Flexible work environment, creative freedom, and opportunities to grow your skills.
- Why this job: If you're obsessed with trends and social media, this is your dream role!
- Qualifications: Passion for content and a knack for spotting what performs well.
- Other info: No experience needed, just bring your creativity and enthusiasm!
The predicted salary is between 28800 - 48000 ÂŁ per year.
Twirl is looking for a sharp, culture-obsessed Content Strategist to join our team. In this role, you’ll be responsible for building bullet-proof UGC creative strategies for some of the coolest brands out there, from fast-growing startups to globally recognised names. This is not a “write a few scripts and call it a day” role. You’ll live and breathe content. You’ll obsess over hooks, angles, trends, formats, creators, platforms, and performance. Your job is to turn creative chaos into clear, scalable, high-performing UGC strategies and briefings that creators and editors can execute flawlessly.
If you scroll TikTok and Instagram “for work”, and instantly know why something will or won’t perform, you’ll feel very at home here.
- Identify winning angles, hooks, formats, and narratives based on performance data, trends, and platform behaviour.
- Translate brand goals into clear creative directions that actually convert, not just look pretty.
- Communicate confidently and regularly with both small and global brands.
- Lead creative conversations, present strategies, and explain the “why” behind concepts and scripts.
- Act as a trusted creative partner, giving clear direction and pushing back when needed to protect performance and creative quality.
- Translate brand feedback into strong, actionable creative decisions.
- Deep, hands-on understanding of UGC and social content (this is non-negotiable).
- You genuinely live and breathe content, trends, hooks, and formats.
- Not shy to communicate confidently and regularly with both small and global brands, including leading creative conversations and presenting strategies.
- Strong intuition for what performs and why.
- Highly tech-confident and comfortable juggling multiple tools at once (creative research tools, social platforms, Notion, internal systems, etc.).
We don’t care about years of experience, we care about your passion for content!
Content Strategist employer: Twirl
Contact Detail:
Twirl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist
✨Tip Number 1
Get your portfolio ready! Showcase your best UGC strategies and content examples. Make sure it highlights your understanding of trends and performance data. This will help us see your passion for content right away!
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn or even TikTok. Share your insights on content trends and engage with brands you admire. This can open doors and show us your enthusiasm!
✨Tip Number 3
Prepare for interviews by knowing the brands we work with. Research their content strategies and think about how you would approach them. This shows us you’re not just interested in any job, but specifically in what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our team and ready to dive into the world of content creation with us!
We think you need these skills to ace Content Strategist
Some tips for your application 🫡
Show Your Passion for Content: When you’re applying, let your love for content shine through! Share examples of your favourite UGC strategies or trends that you’ve spotted. We want to see that you live and breathe this stuff!
Be Clear and Concise: We appreciate a straightforward approach. Make sure your application is easy to read and gets straight to the point. Highlight your skills and experiences that align with the role without fluff.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor it to us at Twirl. Mention specific brands or campaigns you admire and how you’d approach them. This shows you’ve done your homework and are genuinely interested.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at Twirl
✨Know Your Content Inside Out
Before the interview, dive deep into Twirl's recent campaigns and their approach to UGC. Familiarise yourself with their brand voice and the types of content that resonate with their audience. This will help you speak confidently about how you can contribute to their creative strategies.
✨Showcase Your Trend Savvy
Be prepared to discuss current trends in social media and UGC. Bring examples of successful campaigns that leverage these trends. This not only shows your knowledge but also your ability to identify winning angles and hooks that can drive performance.
✨Communicate Your Creative Process
During the interview, articulate your thought process when developing content strategies. Explain how you translate brand goals into actionable creative directions. This will demonstrate your ability to lead creative conversations and present strategies effectively.
✨Be Ready to Discuss Performance Metrics
Understand the importance of performance data in shaping content strategies. Be ready to talk about how you've used data to inform your decisions in the past. This will show that you can turn creative chaos into clear, high-performing strategies that align with brand objectives.
