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- Tasks: Lead marketing initiatives and drive growth in the fintech and crypto space.
- Company: Join Twinstake, a leading institutional staking provider with a dynamic culture.
- Benefits: Competitive pay, flexible working, and the chance to shape marketing strategies.
- Why this job: Make a real impact in a fast-paced environment while collaborating with industry leaders.
- Qualifications: Experience in B2B marketing, especially in fintech or SaaS, is essential.
- Other info: Great opportunity for personal growth and ownership in a growing company.
The predicted salary is between 60000 - 80000 £ per year.
About Twinstake: Twinstake is the leading institutional staking provider which combines unparalleled knowledge and experience in the institutional market with deep crypto expertise and cutting-edge technology.
We Stand Out In:
- Compliance and Risk Mitigation
- Non-custodial Solution
- Enhanced Reporting and Data
- Optimised Performance
- Premier Service
About The Role: We are looking for a Marketing Lead to take ownership of our marketing function end-to-end and help scale Twinstake’s commercial impact. This is a hands-on, standalone role suited to a mid-level generalist marketer who is ready to step into a high-impact position, combining strategic thinking with strong execution. The role spans the full marketing lifecycle, including top-of-funnel lead generation, CRM and email campaigns, content creation and distribution, digital marketing and SEO, brand building, and event support.
You will sit within the commercial function (sales, marketing, partnerships, and customer success) and report directly to the VP of Sales, working closely with sales and other commercial stakeholders to drive pipeline growth, strengthen market positioning, and support go-to-market initiatives. The role is well-suited to a strong generalist marketer who is comfortable collaborating with senior stakeholders, translating commercial objectives into practical marketing execution, and operating with a high degree of autonomy.
While this role offers flexibility in working patterns, we are ideally looking for someone based in London to enable regular in-person collaboration with the commercial team and broader business. This position is well suited to someone with experience in a start-up or early scale-up environment who is highly organised, self-sufficient, and motivated by ownership. Over time, there is scope for this role to evolve as the company and marketing function continue to grow.
What You Will Contribute:
- Top-of-funnel, growth & demand generation
- Owning and executing lead generation initiatives across digital channels
- Managing CRM, email marketing and nurture campaigns to support pipeline growth
- Designing and running data-driven digital campaigns, testing and iterating based on performance
- Tracking performance metrics and turning insights into action
- Content, distribution & thought leadership
- Creating and overseeing high-quality content across formats (blogs, thought leadership pieces, whitepapers, case studies, website copy)
- Managing content distribution across social, newsletters, website and other relevant channels
- Helping position Twinstake as a credible institutional voice in staking and digital assets
- Collaborating with internal stakeholders to surface strong stories and insights
- Brand building & visibility
- Strengthening and evolving our brand positioning, tone of voice and messaging
- Driving visibility across the ecosystem through content, campaigns, partnerships and events
- Ensuring brand consistency across all touchpoints, from sales collateral to external communications
- Sales enablement & stakeholder collaboration
- Working closely with sales on enablement materials, campaigns and GTM initiatives
- Supporting sales enablement sessions with tailored collateral and messaging
- Acting as a trusted partner to commercial stakeholders across sales, partnerships and customer success
- Events & ecosystem presence
- Supporting event planning, coordination and execution (conferences, roundtables, sponsorships)
- Helping maximise ROI from events through pre- and post-event campaigns and content
- Marketing ownership & light strategy
- Owning the marketing roadmap and priorities, balancing short-term execution with longer-term impact
- Bringing structure, organisation and clarity to how marketing is run
- Making pragmatic, outcome-focused decisions in a fast-moving environment
What You Bring:
- Solid experience in B2B marketing, ideally in fintech, financial services, SaaS or adjacent sectors
- Strong hands-on execution experience across content, digital marketing, CRM/email and campaigns
- Experience working closely with sales teams and supporting revenue-driven initiatives
- Comfort operating as a standalone marketer in a start-up environment
- Strong organisational skills and the ability to manage multiple initiatives in parallel
- Data-driven mindset with experience measuring and optimising campaign performance
- Strategic thinker with entrepreneurial mindset and a hands-on approach
- Experience with CRM platforms (Hubspot or similar) and pipeline management
- Excellent interpersonal and communication skills
- Self-starter with high energy and a passion for driving results in a fast-paced environment
- Experience working in a startup or high-growth environment
What Makes You Stand Out:
- Institutional marketing experience (e.g. selling to asset managers, funds, financial institutions)
- Exposure to crypto, digital assets or web3, or strong curiosity and willingness to learn
- Experience supporting or coordinating events and industry conferences
- Passion for Web3, DeFi, and the future of finance
Personal attributes:
- Strong execution mindset: proactive, detail-oriented, and able to manage multiple client priorities in parallel
- Comfortable managing stakeholders and communicating with senior commercial leaders
- Commercially minded — you understand how marketing supports revenue
- Mature, pragmatic and happy to get stuck in
- Energised by ownership and accountability rather than narrow role definitions
- Comfortable working in a fast-moving environment
What We Offer:
- The opportunity to own and shape the marketing function in a growing institutional crypto company
- High visibility and close collaboration with commercial leadership
- Competitive compensation and benefits
- Flexible, hybrid working environment
- Exposure to the intersection of institutional finance and digital assets
- A fast-moving, no-nonsense culture with real responsibility from day one
- Competitive compensation, benefits, and perks
- Flexible hybrid working arrangements
Location & working style:
- London-based, with regular in-office collaboration
- Flexible hybrid working supported
- Global team with a strong culture of trust and autonomy
Twinstake is an equal-opportunity employer. We value and respect every individual who joins our team. At Twinstake, we are committed to fostering a transparent, inclusive, and non-discriminatory recruitment process and work environment where everyone has the opportunity to thrive.
Growth Marketing Lead – Fintech & Crypto employer: Twinstake
Contact Detail:
Twinstake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead – Fintech & Crypto
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and crypto space. Attend events, join online forums, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any content you've created. This is your chance to demonstrate your hands-on experience and strategic thinking, which are key for a role like Growth Marketing Lead.
✨Tip Number 3
Prepare for interviews by researching Twinstake and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table during your interview – it shows you're proactive and ready to make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Twinstake and making a difference in the crypto world.
We think you need these skills to ace Growth Marketing Lead – Fintech & Crypto
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Lead role. Highlight your experience in B2B marketing, especially in fintech or crypto, and show how your skills align with Twinstake's needs.
Showcase Your Hands-On Experience: We want to see your hands-on execution skills! Share specific examples of campaigns you've managed, particularly those that drove growth and demand generation. This will help us understand your practical approach.
Be Data-Driven: Since this role involves tracking performance metrics, demonstrate your data-driven mindset. Include any relevant metrics or results from past campaigns to show how you measure success and optimise performance.
Express Your Passion for Crypto: Twinstake is all about crypto and digital assets, so let your enthusiasm shine through! Whether it's your personal interest or professional experience, share what excites you about the future of finance and how you can contribute.
How to prepare for a job interview at Twinstake
✨Know Your Stuff
Before the interview, dive deep into Twinstake's mission and values. Understand their position in the fintech and crypto space, especially around institutional staking. This will help you speak confidently about how your skills align with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your hands-on experience in B2B marketing, particularly in fintech or SaaS. Be ready to discuss how you've successfully executed lead generation initiatives and collaborated with sales teams to drive results.
✨Be Data-Driven
Twinstake values a data-driven mindset, so come prepared to discuss how you've measured and optimised campaign performance in previous roles. Share insights from your experiences that demonstrate your ability to turn data into actionable strategies.
✨Emphasise Collaboration
Since this role involves working closely with various stakeholders, be sure to highlight your interpersonal skills. Discuss how you've effectively communicated with senior leaders and collaborated across teams to achieve common goals, showcasing your ability to thrive in a fast-paced environment.