At a Glance
- Tasks: Lead creative multimedia projects, crafting engaging video and motion content.
- Company: Join Twinkl, a dynamic and inclusive company with a fun culture.
- Benefits: Enjoy competitive salary, generous leave, health perks, and career growth opportunities.
- Other info: Mentorship opportunities and a focus on diversity and inclusion.
- Why this job: Make an impact through storytelling and innovative multimedia in a collaborative environment.
- Qualifications: Strong video design skills and experience in Adobe Creative Suite required.
Location: Sheffield/Hybrid or Remote UK
Annual Salary: £38,000 to £45,000
Hours: 37.5 hours per week
We’re looking for a strategic and hands-on Senior Multimedia Lead to take creative ownership of Twinkl’s video, animation and motion content across our paid, organic and brand channels. This role blends storytelling and craft with performance thinking, delivering standout video and motion work that resonates, engages, and drives action. You will collaborate closely with our in-house Creative, Brand and Performance Marketing teams. You’ll lead end-to-end on campaign assets, short-form video and brand motion design, and support the development of scalable systems for multimedia creative. You’ll also guide and mentor our in-house Videographer/Editor, as well as freelancers when needed - helping to grow capability, elevate output, and raise the creative bar across all things Moving Image. This includes crafting compelling storyboards yourself and supporting the team in doing the same. This is a high-impact, highly collaborative creative role that’s ideal for someone confident in their craft, curious about performance, and passionate about telling stories that connect.
How You’ll Spend Your Day:
- Developing and delivering best-in-class video and motion creative across digital, paid and social channels.
- Collaborating with Creative, Brand and Performance Marketing teams to develop concepts and strategies that deliver both brand impact and performance results.
- Supporting and mentoring the Videographer/Editor with direction, feedback, upskilling and development opportunities - including storyboarding and narrative planning to ensure clarity and consistency across projects.
- Creating templates and scalable video systems that streamline workflows and enable high-volume creative output.
- Leading the production and post-production process, ensuring assets are platform-optimised and on-brand.
- Experimenting with animation, illustration, sound and pacing to elevate storytelling and boost engagement.
- Embedding motion and video thinking into the wider creative process, championing Moving Image across the company’s creative.
To Succeed in the Role, You Will:
- Have a strong background in video and motion design, ideally within a digital or performance-focused agency or in-house team.
- Be highly skilled in Adobe Creative Suite (especially After Effects, Premiere Pro, Photoshop, Illustrator) with working knowledge of Figma.
- Understand the creative requirements and trends of platforms like Meta, TikTok and YouTube – and how to make content that feels native.
- Be experienced in leading creative projects from concept to delivery – and confident in providing constructive feedback to others.
- Be a proactive and encouraging mentor, with a passion for helping others grow and succeed.
- Be excited about creative experimentation - always looking for new formats and fresh ways to tell stories.
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter.
Benefits:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme.
- Seasonal events.
- Company sick pay after 3 months of service.
- After probation - cycle-to-work scheme.
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
Senior Multimedia Lead in Sheffield employer: Twinkl
At Twinkl, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and growth. With a focus on professional development, our team enjoys flexible working arrangements, generous annual leave, and a supportive environment that fosters collaboration and innovation. Join us in making a meaningful impact in education while enjoying the benefits of a dynamic and rewarding workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Multimedia Lead in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twinkl and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twinkl are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twinkl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twinkl. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Multimedia Lead in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twinkl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twinkl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twinkl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twinkl
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twinkl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twinkl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
