At a Glance
- Tasks: Lead growth marketing strategies across Paid Search and Affiliates to boost global customer acquisition.
- Company: Join Twinkl, a supportive company dedicated to empowering educators worldwide.
- Benefits: Enjoy flexible working, 33 days annual leave, and opportunities for personal development.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a fun, dynamic environment while driving innovative marketing strategies.
- Qualifications: Experience in performance marketing and managing affiliate programmes is essential.
The predicted salary is between 55000 - 70000 £ per year.
Location: Remote UK
Contract: Permanent
Hours: 37.5 hours (Core hours 10:00am - 2:00pm Monday - Friday)
Salary: £55,000 - £70,000 per annum
We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
We're looking for an experienced, commercially minded Senior Growth Marketing Manager to help accelerate Twinkl's global customer acquisition through Paid Search, Affiliate Marketing and channel diversification.
Reporting to the Head of Paid Media, you will own the day to day strategy, optimisation and experimentation across Paid Search (Google Search, Performance Max, Demand Gen and YouTube) while also leading the growth of our global affiliate programme.
This is a role for someone who enjoys combining deep channel expertise with experimentation, data analysis and strategic thinking. You'll continuously identify new opportunities to scale customer acquisition efficiently, working across multiple international markets and collaborating closely with local marketing teams, product, analytics and engineering.
Key Responsibilities:
- Paid Search & Performance Marketing:
- Own strategy and execution across Search, Performance Max, Demand Gen and YouTube campaigns.
- Continuously optimise campaigns against CAC, LTV and profitability targets.
- Identify opportunities to improve bidding, creative, landing pages, audiences and automation.
- Develop testing roadmaps to unlock incremental growth through structured experimentation.
- Work with Product and Data teams to improve end-to-end funnel performance.
- Monitor competitive activity and platform developments to identify new growth opportunities.
- Affiliate & Partnership Growth:
- Build Twinkl’s global affiliate programme from an early stage, scaling from the UK into international markets across publishers, cashback, voucher partners, content creators and ambassadors.
- Define the long term affiliate strategy, operating model and commercial roadmap.
- Manage affiliate technology platforms, tracking, attribution and reporting.
- Identify, recruit and grow high value affiliate partnerships across international markets.
- Partner with local marketing teams to launch regional affiliate initiatives while maintaining global consistency.
- Test new partnership models, incentive structures and acquisition opportunities.
- Growth & Experimentation:
- Design and run growth experiments across existing and emerging acquisition channels.
- Build clear hypotheses, success metrics and learning plans for every test.
- Evaluate new marketing channels, technologies and growth opportunities.
- Work closely with Data teams to measure incrementality and understand channel contribution.
- Use customer insights and behavioural data to inform optimisation decisions.
- Analytics & Performance:
- Analyse campaign performance and communicate insights through clear, actionable recommendations.
- Work with the Data team to build dashboards and reporting that enable rapid decision making.
- Monitor channel performance against acquisition, CAC, activation and LTV goals.
- Use data to influence investment decisions and prioritisation.
- Cross-functional Collaboration:
- Partner with Product, CRM, SEO, Creative, Data and Engineering teams to deliver integrated growth initiatives.
- Share best practice across global marketing teams.
- Contribute to quarterly planning, budgeting and forecasting.
Skills & Experience:
- Proven experience in Performance Marketing, Growth Marketing or Digital Acquisition.
- Strong hands on expertise managing Google Ads, including Search, Performance Max, Demand Gen and YouTube.
- Experience building or managing affiliate programmes, including publisher recruitment and optimisation.
- Experience with Partnerize, Impact, Awin, CJ, Rakuten or similar affiliate platforms.
- Experience working in high growth subscription, SaaS, eCommerce or digital consumer businesses.
- Strong commercial mindset with experience managing performance against CAC, ROAS, LTV and profitability metrics.
- Highly analytical with advanced reporting skills and experience using GA4, Looker or Tableau.
- Proven track record designing and running structured growth experiments.
- Comfortable working with large datasets to identify opportunities and make evidence based decisions.
- Excellent stakeholder management and communication skills.
- Self starter who thrives in fast-moving, ambiguous environments.
- Experience with incrementality testing and attribution methodologies.
- Experience working across multiple international markets.
- Experience using AI tools and marketing automation to improve productivity and campaign performance.
- Exposure to app acquisition or YouTube growth campaigns.
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
Benefits:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
- Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best.
- 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave.
- An additional day of annual leave, a Me Day, to take time for yourself.
- Charity day to volunteer and support a registered charity of your choice.
- Westfield Health (including Health Club discount and Westfield Rewards discount and cashback).
- Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business.
- 4 x annual salary death in service life assurance.
- Enhanced pension after long service.
- Enhanced parental and adoption leave after long service.
- Quarterly awards designed to reward and recognise our wonderful Twinkl employees.
- Seasonal events for all UK employees so you can catch up with your new colleagues in person.
- Twinkl Subscription.
Senior Growth Marketing Manager (Paid Search & Affiliates) employer: Twinkl
At Twinkl, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that prioritises employee well-being and growth. With a focus on professional development, our team enjoys flexible working arrangements, generous annual leave, and a supportive environment that fosters collaboration and innovation. Join us in making a meaningful impact in education while enjoying the benefits of a dynamic and rewarding workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager (Paid Search & Affiliates)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twinkl and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twinkl are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twinkl on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twinkl. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Marketing Manager (Paid Search & Affiliates)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twinkl. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twinkl:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twinkl’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twinkl
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twinkl will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twinkl, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
