At a Glance
- Tasks: Drive marketing strategy and build a community for school leaders at Twinkl.
- Company: Join Twinkl, a leading EdTech company with a supportive culture.
- Benefits: Enjoy 33 days annual leave, flexible working, and health benefits.
- Other info: Collaborative team culture with diverse initiatives and exciting career opportunities.
- Why this job: Shape the future of education while growing your career in a dynamic environment.
- Qualifications: 5+ years in marketing, strong storytelling, and data-driven creativity.
The predicted salary is between 45000 - 60000 £ per year.
Are you a strategic, creative marketer with a passion for education? We are looking for an SLT Segment Manager to help us shape how school leaders interact with Twinkl. You’ll be the engine behind our strategy for the Senior Leadership Team (SLT) audience—connecting school leaders with the resources they need to succeed and helping Twinkl continue to thrive as an EdTech leader.
Your Impact
- Drive Growth: Own the end-to-end marketing strategy, from customer insight to campaign execution, boosting both individual subscriptions and whole-school conversions.
- Shape the Narrative: Develop bold, insight-led campaigns that cut through the noise and position Twinkl as the trusted partner for senior education leaders.
- Build Community: Cultivate a vibrant network of headteachers and trust leaders through value-first engagement and thought leadership.
- Collaborate: Work closely with Sales, Product, and Creative teams to create solutions that solve real problems for school leaders.
- Innovate: Experiment with new channels, formats, and emerging tech (including AI) to drive scalable growth.
What You’ll Bring
- Experience: 5+ years in marketing (ideally B2C and B2B) with a background in Education or EdTech.
- Storytelling: Strong communication skills and the ability to craft narratives that resonate with senior education audiences.
- Data & Creativity: A growth mindset—comfortable using data to optimize performance while pushing creative boundaries.
- Action-Oriented: A proactive approach and the initiative to take ownership of projects and drive change.
Our Recruitment Process: Apply with cover letter and CV > Video call with recruiter > Online interview > Presentation Task > Follow-up interview with presentation.
Why Join Twinkl?
- Shape the Future: Have a direct impact on the Twinkl brand within the B2B market.
- Growth: Work in a fast-paced, ambitious environment with ample opportunities for development and progression.
- Culture: Join a collaborative, supportive team that values innovation and fun.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme.
- Seasonal events.
- Cervical and Prostate screening.
- Company sick pay after 3 months of service.
- After probation - cycle-to-work scheme.
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
SLT Segment Manager employer: Twinkl Ltd.
Twinkl Ltd. is an exceptional employer that values innovation and creativity in the digital marketing space. With a strong focus on employee well-being, we offer competitive benefits such as health insurance, generous annual leave, and a flexible working policy that supports work-life balance. Our remote UK position fosters a collaborative culture where employees can thrive and grow their careers in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land SLT Segment Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twinkl Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twinkl Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twinkl Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twinkl Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SLT Segment Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twinkl Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twinkl Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twinkl Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twinkl Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twinkl Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twinkl Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
