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- Tasks: Lead strategies to enhance educational outcomes and develop innovative content for schools.
- Company: Twinkl is a dynamic education company focused on improving teaching and learning practices.
- Benefits: Enjoy flexible working, 33 days annual leave, health benefits, and a supportive culture.
- Why this job: Join a fast-growing team that values diversity and fosters innovative teaching practices.
- Qualifications: 3+ years in senior leadership within UK schools, with proven strategy execution skills.
- Other info: Remote work opportunity with a focus on collaboration and community engagement.
The predicted salary is between 45000 - 63000 £ per year.
National Thought Leader for School Leadership
Job Reference twinkl/TP/659/1326
Number of Positions:
1
Contract Type:
Full Time
Starting at £45000
Working Hours:
37.5
Location:
United Kingdom
Job Category:
Education
Region / Division:
Not Applicable
Business Unit:
Not Applicable
Job Introduction
Location:Remote UK
Contract:Permanent
Role Overview:
As the National Thought Leader for Schools/Trust Leadership,you will leverage your leadership and teaching expertise to elevate Twinkl\’s presence in the education sector. Your responsibilities include shaping and executing strategies that improve educational outcomes, through developing relevant content covering all aspects of school improvement, while aligning with market opportunities.
You will oversee and manage the performance of our experienced leaders team; a team of experienced school leaders who write and develop our content for schools and trusts. You will identify opportunities, prioritise resources, and collaborate closely with marketing and school teams to communicate and sell your category of content.
To ensure schools and trusts are aware of the quality and breadth of our offer, you will spearhead market expansion and revenue growth by developing strategic go-to-market plans and collaborating with cross-functional teams to optimise product performance and meet business objectives. A crucial part of your role will be driving strategies to effectively communicate and sell Twinkl’s offerings, ensuring they resonate with trust/school leaders, educators and other key stakeholders.
Additionally, you will partner with school leaders to implement thought leadership initiatives that foster innovative teaching practices, generate research-based insights, and cultivate a network of experts within the education sector.
Key Responsibilities:
Go-to-Market (GTM) Strategy:
Develop and implement GTM strategies for both B2C and B2B markets, focusing on customer segmentation, pricing, and promotional tactics. Establish and monitor KPIs to evaluate initiative effectiveness. Provide training and support to the sales team to enhance their understanding of Twinkl’s products and market positioning.
Thought Leadership & Market Positioning:
Lead the development of thought leadership initiatives in the education sector, including research studies, white papers, and opinion pieces. Establish yourself as a thought leader by staying informed on market trends, engaging with key influencers, and representing Twinkl at industry events. Collaborate with stakeholders to promote innovative teaching practices and build a network of education experts.
Content Development & Innovation:
Collaborate with content teams to enhance and innovate Twinkl’s educational offerings. Guide the creation of new products tailored to your area and other key segments. Ensure content quality and relevance through continuous feedback from educators and market analysis.
Market Expansion & Customer Engagement:
Identify and penetrate key markets by working with marketing teams to develop targeted campaigns that generate leads and drive sales. Foster strong customer relationships and implement strategies to enhance user satisfaction. Build local partnerships and deliver world-class, localised customer support to support market growth.
Qualifications:
Minimum of 3 years of experience in a senior leadership role within UK schools or trusts.
Proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence.
QTS.
Skills:
Excellent communication, presentation, and thought leadership skills, with experience in public speaking.
Strong analytical skills with the ability to interpret complex data, market trends, and develop actionable insights.
Expertise in the education landscape, including trends, policies, and market dynamics.
Strong connections or influence within the education sector, with the ability to identify and collaborate with thought leaders and influencers.
Passion for education and a commitment to improving teaching and learning practices.
Ability to build and maintain relationships with a wide range of stakeholders, including school leaders, educators, policymakers, and influencers.
Required information for your application:
Please make it clear within your application how your skills and experience will help you succeed in this position. Please highlight your leadership experience and experience leading/supporting/coordinating Inclusion.
KPIs
Deliver and execute an annual category strategy for leaders\’ resources creation (including cross-content line linking strategy) and promotion.
External reach as a thought leader;
Achieve Share of Voice on your narrow category Influence Topics of 50%.
Build and maintain 1 significant thought leading brand partnership per quarter.
Ensure your category achieves and maintains 1 key accreditation.
Ensure your category achieves its rolled up conversion, upgrade returning user, download, ratings & ROI metric targets.
Every category achieves +80 NPS monthly.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation – cycle-to-work scheme
Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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National Thought Leader for School Leadership employer: Twinkl Limited
Contact Detail:
Twinkl Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Thought Leader for School Leadership
✨Tip Number 1
Network actively within the education sector. Attend conferences, webinars, and local events where school leaders gather. Building relationships with key influencers can help you get noticed and may lead to opportunities at Twinkl.
✨Tip Number 2
Stay updated on the latest trends in education and thought leadership. Follow relevant publications, blogs, and social media accounts to ensure you can speak knowledgeably about current issues and innovations during interviews.
✨Tip Number 3
Demonstrate your thought leadership by sharing insights and experiences on platforms like LinkedIn. Write articles or posts that showcase your expertise in school leadership and educational strategies, which can help position you as a strong candidate.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully implemented strategies that improved educational outcomes. Be ready to share measurable results and how they align with Twinkl's mission and goals during any discussions.
We think you need these skills to ace National Thought Leader for School Leadership
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application specifically for the National Thought Leader position. Highlight your leadership experience and how it aligns with Twinkl's mission to improve educational outcomes.
Showcase Relevant Experience: Clearly outline your experience in senior leadership roles within UK schools or trusts. Provide specific examples of successful strategies you've implemented that have led to improved educational outcomes.
Demonstrate Thought Leadership: Include any thought leadership initiatives you've been involved in, such as research studies or public speaking engagements. This will help establish your credibility in the education sector.
Highlight Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to convey complex ideas clearly. Use concise language and structure your application logically to showcase your presentation skills.
How to prepare for a job interview at Twinkl Limited
✨Showcase Your Leadership Experience
Make sure to highlight your previous leadership roles and how they have prepared you for this position. Discuss specific strategies you've implemented that improved educational outcomes, as this will demonstrate your capability to lead effectively.
✨Demonstrate Thought Leadership
Prepare to discuss your understanding of current trends in the education sector. Share insights or examples of thought leadership initiatives you've been involved in, such as research studies or public speaking engagements, to establish your credibility.
✨Know Twinkl's Offerings
Familiarise yourself with Twinkl's products and services. Be ready to discuss how you can enhance their market presence and contribute to their growth through innovative content development and strategic marketing initiatives.
✨Engage with Key Stakeholders
Think about how you would build relationships with school leaders, educators, and other stakeholders. Prepare examples of how you've successfully collaborated with various parties in the past to achieve common goals in education.
