Senior Creative Copywriter in London

We are looking for a Senior Copywriter to join our in-house Creative Studio at a leading global EdTech company - someone who can craft brilliant, channel-appropriate, impactful copy and help raise the standard of writing across the brand.

This is a hands-on role where you will be generating ideas, shaping messaging, and writing copy for a wide range of channels, from scroll-stopping paid social to brand campaigns, emails, landing pages, and beyond. You will be a natural storyteller who can make complex ideas simple, persuasive, and engaging, always with our audience in mind.

You will also play an important role in supporting and inspiring midweight and junior writers, offering feedback and guidance to help them grow, but the majority of your time will be spent writing, refining, and delivering great copy yourself. You will help ensure our tone of voice is applied consistently and authentically, talking with our audience, not at them, and you will contribute to evolving how we speak to better reflect our values, our mission, and our deep understanding of educators and their world. Experience using humour and wit in your copy (particularly US-friendly humour) is a strong plus, helping our campaigns feel culturally relevant and engaging across markets.

How you will spend your day:

• Concepting & Writing: Developing strategically led, insight-driven ideas and bringing them to life through engaging copy, from headlines and scripts to longer-form content and campaign messaging.
• Channel-First Craft: Writing for a wide range of formats - from thumb-stopping paid social ads to compelling email subject lines, landing pages, thought leadership content, ATL and OOH copy, always tailoring the tone and style to feel native to the channel.
• Collaborating with Creatives: Partnering with Art Director/Designers, Marketers, and other creatives to develop integrated campaign ideas and refine messaging until it’s at its best.
• Voice & Messaging: Helping maintain and refine our tone of voice, ensuring it stays authentic, supportive, and empathetic - in solidarity with teachers and educators everywhere.
• Inspiring Others: Offering constructive feedback to midweight copywriters and collaborating with the wider team to elevate the quality of our creative output.

To succeed in the role, you will:

• Have proven experience as a Senior Copywriter (or an exceptional Midweight ready to step up), with a portfolio showcasing strong conceptual thinking and excellent writing craft.
• Be confident writing across a range of channels - from digital-first campaigns and paid social to longer-form editorial, ATL film scripts, and OOH, and be able to flex tone and style to suit different audiences and mediums, making every message feel relevant and channel-appropriate.
• Possess excellent communication and collaboration skills, working well with Designers, Marketers, and stakeholders to deliver integrated ideas.
• Thrive in a fast-paced, high-output environment, managing multiple projects without compromising quality.
• Show an ability to balance creativity with strategy - writing work that is not only beautifully crafted but also drives results.
• Be passionate about storytelling, language, and finding fresh, engaging ways to connect with our audience.

Who This Is Perfect For:

This role is perfect for a creative, strategically minded Senior Copywriter who loves taking ideas from concept through to final copy - and who takes pride in crafting words that connect, inspire, and convert. You thrive in a collaborative environment, enjoy working on varied projects across multiple channels, and are always looking for ways to make your copy sharper, smarter, and more impactful. You care about doing work that supports teachers and educators, and you are excited to help shape how we speak to our audience.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process. Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a 'Me' day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions. Quarterly company awards programme, seasonal events, cervical and prostate screening, company sick pay after 3 months of service, after probation - cycle-to-work scheme, long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.