At a Glance
- Tasks: Lead marketing strategies to drive growth for Educake's B2C and B2B initiatives.
- Company: Join a dynamic education tech company focused on enhancing secondary assessment.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Collaborative environment with strong potential for career advancement.
- Why this job: Make a real impact in children's education while leading innovative marketing campaigns.
- Qualifications: Degree in Business or Marketing; leadership experience in subscription-based businesses preferred.
The predicted salary is between 60000 - 80000 £ per year.
Location: Educake Office Oxford / Hybrid
Salary: Dependent on experience
Contract: Permanent
Reports to: Nicola Allen, Educake MD
Hours: 37.5 hours per week minimum, but as required by the position.
Key Responsibilities- Lead the refinement of Educake’s UK and International GTM strategy into a clear, long-term strategic roadmap based on existing diagnostic work and strategic direction, aligned with the ongoing work across UK Schools, IPS and Parents.
- Drive B2C Parental subscription & B2B whole school adoption.
- Analyse performance data, and provide regular insights and recommendations to Educake’s Leadership Team and Board, in alignment with Parents and B2B strategies.
- Lead the Educake marketing team with a sharp focus on Parents and B2B growth, establishing Educake as the go-to destination for all secondary assessment needs, positioning us as a trusted partner in supporting children's education and development.
- Work closely with the marketing manager to ensure all activity is rooted in and consistent with the Educake brand, leveraging expertise as the brand authority to inform strategic direction.
- Drive customer acquisition and retention by ensuring the use of data to personalise experiences, optimise funnel performance, and increase lifetime value.
- Oversee the creation of engaging, ICP-aligned marketing collateral (e.g., website content, sales presentations, product demos, case studies, social media) to support lead generation and sales efforts.
- Partner with Product to enhance onboarding, navigation, and key user flows.
- Lead UK and overseas pricing strategy recommendations, including PAYG and ICP-specific content, whilst working closely with sales for MD approval to drive conversion and retention.
- Develop and execute marketing campaigns, content strategies, and partnership initiatives to increase brand awareness and drive traffic to our platform in England.
- Cultivate strategic partnerships with organisations and other stakeholders to amplify our reach and impact within the secondary community.
- Build and maintain strong relationships with our Sales team, serving as a trusted advisor and resource for integrating our solutions into their B2B offerings.
- Identify and pursue opportunities to expand secondary customer growth through B2B channels in collaboration with our Schools Team, such as partnerships with schools and educational organisations.
- Develop tailored offerings and value propositions for Educake Schools that incentivise them to promote Educake to secondary schools.
- Collaborate closely with marketing, sales, product development, and finance teams to align commercial strategies with overall business objectives.
- Ensure seamless execution of initiatives and effective communication across departments.
- Establish key performance indicators (KPIs) to measure the effectiveness of commercial initiatives within each customer segment.
- Analyse performance data on a daily basis and adjust strategies as needed to optimise results.
- Degree in Business Administration, Marketing, or related field. MBA or equivalent preferred.
- Proven experience in commercial or marketing roles, with a focus on customer segmentation and strategic planning.
- Experience in the education sector is a plus.
- Proven experience in a leadership role driving significant growth in subscription-based businesses, targeting secondary in the education sector.
- Strong analytical skills with the ability to interpret market data and draw actionable insights.
- Strong strategic thinking and problem‑solving skills, with the ability to translate insights into actionable initiatives and results.
- Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively at all levels of the organisation.
- Strategic thinker with a track record of developing and executing successful commercial strategies.
- Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
- Proficiency in Google Workspace tools, and Microsoft Office suite and experience with CRM software is desirable.
- Flexibility to travel as needed (but hybrid working is assumed).
- Track record of success in developing and launching new products or initiatives, from ideation to execution and optimisation.
- Experience working with B2B channels and partners to drive customer acquisition and revenue growth is a plus.
Educake Marketing Director employer: Twinkl Limited
Twinkl is an exceptional employer that fosters a friendly and supportive culture, prioritising people over processes to ensure work is enjoyable. With a strong commitment to diversity and inclusion, employees can engage in various Employee Network Programs while benefiting from generous perks such as 33 annual leave days and comprehensive health coverage from day one. This dynamic environment not only encourages personal growth but also empowers you to make a meaningful impact in the education sector through innovative content solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Educake Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Twinkl Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Twinkl Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Twinkl Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Twinkl Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Educake Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Twinkl Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Twinkl Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Twinkl Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Twinkl Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Twinkl Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Twinkl Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
