Educake Marketing Director

Location: Educake Office Oxford / Hybrid

Salary: Dependent on experience

Contract: Permanent

Reports to: Nicola Allen, Educake MD

Hours: 37.5 hours per week minimum, but as required by the position.

• Lead the refinement of Educake’s UK and International GTM strategy into a clear, long-term strategic roadmap based on existing diagnostic work and strategic direction, aligned with the ongoing work across UK Schools, IPS and Parents.
• Drive B2C Parental subscription & B2B whole school adoption.
• Analyse performance data, and provide regular insights and recommendations to Educake’s Leadership Team and Board, in alignment with Parents and B2B strategies.
• Lead the Educake marketing team with a sharp focus on Parents and B2B growth, establishing Educake as the go-to destination for all secondary assessment needs, positioning us as a trusted partner in supporting children's education and development.
• Work closely with the marketing manager to ensure all activity is rooted in and consistent with the Educake brand, leveraging expertise as the brand authority to inform strategic direction.
• Drive customer acquisition and retention by ensuring the use of data to personalise experiences, optimise funnel performance, and increase lifetime value.
• Oversee the creation of engaging, ICP-aligned marketing collateral (e.g., website content, sales presentations, product demos, case studies, social media) to support lead generation and sales efforts.
• Partner with Product to enhance onboarding, navigation, and key user flows.
• Lead UK and overseas pricing strategy recommendations, including PAYG and ICP-specific content, whilst working closely with sales for MD approval to drive conversion and retention.
• Develop and execute marketing campaigns, content strategies, and partnership initiatives to increase brand awareness and drive traffic to our platform in England.
• Cultivate strategic partnerships with organisations and other stakeholders to amplify our reach and impact within the secondary community.
• Build and maintain strong relationships with our Sales team, serving as a trusted advisor and resource for integrating our solutions into their B2B offerings.
• Identify and pursue opportunities to expand secondary customer growth through B2B channels in collaboration with our Schools Team, such as partnerships with schools and educational organisations.
• Develop tailored offerings and value propositions for Educake Schools that incentivise them to promote Educake to secondary schools.
• Collaborate closely with marketing, sales, product development, and finance teams to align commercial strategies with overall business objectives.
• Ensure seamless execution of initiatives and effective communication across departments.
• Establish key performance indicators (KPIs) to measure the effectiveness of commercial initiatives within each customer segment.
• Analyse performance data on a daily basis and adjust strategies as needed to optimise results.

• Degree in Business Administration, Marketing, or related field. MBA or equivalent preferred.
• Proven experience in commercial or marketing roles, with a focus on customer segmentation and strategic planning.
• Experience in the education sector is a plus.
• Proven experience in a leadership role driving significant growth in subscription-based businesses, targeting secondary in the education sector.
• Strong analytical skills with the ability to interpret market data and draw actionable insights.
• Strong strategic thinking and problem‑solving skills, with the ability to translate insights into actionable initiatives and results.
• Excellent communication and interpersonal skills, with the ability to influence and negotiate effectively at all levels of the organisation.
• Strategic thinker with a track record of developing and executing successful commercial strategies.
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
• Proficiency in Google Workspace tools, and Microsoft Office suite and experience with CRM software is desirable.
• Flexibility to travel as needed (but hybrid working is assumed).
• Track record of success in developing and launching new products or initiatives, from ideation to execution and optimisation.
• Experience working with B2B channels and partners to drive customer acquisition and revenue growth is a plus.