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- Tasks: Lead creative video and animation projects, collaborating with teams to deliver engaging content.
- Company: Twinkl Educational Publishing is a dynamic company focused on creating educational resources for educators and families.
- Benefits: Enjoy remote work flexibility, 33 annual leave days, health benefits, and a supportive culture.
- Why this job: This role offers creative freedom and the chance to impact millions through storytelling.
- Qualifications: Strong background in video design, skilled in Adobe Creative Suite, and experience leading projects.
- Other info: Join a diverse team that values inclusion and personal growth.
The predicted salary is between 28800 - 48000 £ per year.
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Direct message the job poster from Twinkl Educational Publishing
Location: Remote, but will need to travel to Sheffield, S11, on an occasional basis
Line Manager / Points of Contact: Head of Creative, Head of Product Marketing
We’re looking for a strategic and hands-on Senior Multimedia Lead to take creative ownership of Twinkl’s video, animation and motion content across our paid, organic and brand channels. This role blends storytelling and craft with performance thinking, delivering standout video and motion work that resonates, engages, and drives action.
Working from our Sheffield HQ, you’ll collaborate closely with our in-house Creative, Brand and Performance Marketing teams. You’ll lead end-to-end on campaign assets, short-form video and brand motion design, and support the development of scalable systems for multimedia creative.
You’ll also guide and mentor our in-house Videographer/Editor, as well as freelancers when needed – helping to grow capability, elevate output, and raise the creative bar across all things Moving Image. This includes crafting compelling storyboards yourself and supporting the team in doing the same.
This is a high-impact, highly collaborative creative role that’s ideal for someone confident in their craft, curious about performance, and passionate about telling stories that connect.
How You’ll Spend Your Day:
- Developing and delivering best-in-class video and motion creative across digital, paid and social channels.
- Collaborating with Creative, Brand and Performance Marketing teams to develop concepts and strategies that deliver both brand impact and performance results.
- Supporting and mentoring the Videographer/Editor with direction, feedback, upskilling and development opportunities – including storyboarding and narrative planning to ensure clarity and consistency across projects.
- Creating templates and scalable video systems that streamline workflows and enable high-volume creative output.
- Leading the production and post-production process, ensuring assets are platform-optimised and on-brand.
- Experimenting with animation, illustration, sound and pacing to elevate storytelling and boost engagement.
- Embedding motion and video thinking into the wider creative process, championing Moving Image across the company’s creative.
You’ll Work With:
- Head of Creative
- Head of Production
- Videographer / Editor
- Creative Leads, Designers and Copywriters
To Succeed in the Role, You Will:
- Have a strong background in video and motion design, ideally within a digital or performance-focused agency or in-house team.
- Be highly skilled in Adobe Creative Suite (especially After Effects, Premiere Pro, Photoshop, Illustrator) with working knowledge of Figma.
- Understand the creative requirements and trends of platforms like Meta, TikTok and YouTube – and how to make content that feels native.
- Be experienced in leading creative projects from concept to delivery – and confident in providing constructive feedback to others.
- Be a proactive and encouraging mentor, with a passion for helping others grow and succeed.
- Be excited about creative experimentation – always looking for new formats and fresh ways to tell stories.
Who This Is Perfect For:
- This role is perfect for a senior-level multimedia creative ready to lead, mentor, and create at the highest level, in a collaborative in-house setting with real creative freedom. You’ll help shape a growing creative function and produce work that reaches millions of educators, parents, and children globally.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation – cycle-to-work scheme
- Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Technology, Information and Media and Education
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Video and Animation Lead employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Video and Animation Lead
✨Tip Number 1
Familiarise yourself with Twinkl's brand and their approach to storytelling. Watch their existing video content to understand their style and tone, which will help you align your creative ideas with their vision.
✨Tip Number 2
Network with current or former employees of Twinkl on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare a portfolio that showcases not only your best work but also projects that demonstrate your ability to lead and mentor others. Highlight any collaborative projects where you’ve successfully guided a team.
✨Tip Number 4
Stay updated on the latest trends in video and motion design, especially on platforms like TikTok and YouTube. Being able to discuss recent developments and how they can be applied to Twinkl’s content will show your passion and expertise.
We think you need these skills to ace Video and Animation Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in video and motion design, particularly within digital or performance-focused environments. Emphasise your proficiency in Adobe Creative Suite and any relevant projects that showcase your storytelling abilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for multimedia creativity and how you can contribute to Twinkl's mission. Mention specific examples of past projects where you led creative initiatives and collaborated with teams to achieve impactful results.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your best work in video and animation. Highlight projects that align with the role's requirements, such as those that involved storytelling, performance thinking, and collaboration with other creatives.
Prepare for Potential Questions: Think about how you would answer questions related to your creative process, mentoring style, and experience with different platforms like Meta, TikTok, and YouTube. Be ready to discuss how you approach feedback and support team members in their development.
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your Creative Portfolio
Bring along a well-curated portfolio that highlights your best video and animation work. Make sure to include projects that demonstrate your storytelling ability and technical skills, especially those relevant to digital and performance-focused platforms.
✨Understand the Brand's Voice
Research Twinkl's brand identity and values before the interview. Be prepared to discuss how your creative vision aligns with their mission and how you can contribute to their storytelling efforts across various channels.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with different teams, think of examples from your past experiences where you successfully collaborated on creative projects. Be ready to discuss how you handle feedback and mentor others in a team setting.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in video and motion design, particularly on platforms like Meta, TikTok, and YouTube. Be prepared to share your thoughts on how these trends can be leveraged to create engaging content for Twinkl.
