Video and Animation Lead

Overview

We’re looking for a strategic and hands-on Senior Multimedia Lead to take creative ownership of Twinkl’s video, animation and motion content across our paid, organic and brand channels. This role blends storytelling and craft with performance thinking, delivering standout video and motion work that resonates, engages, and drives action.

Working from our Sheffield HQ, you’ll collaborate closely with our in-house Creative, Brand and Performance Marketing teams. You’ll lead end-to-end on campaign assets, short-form video and brand motion design, and support the development of scalable systems for multimedia creative.

You’ll also guide and mentor our in-house Videographer/Editor, as well as freelancers when needed – helping to grow capability, elevate output, and raise the creative bar across all things Moving Image. This includes crafting compelling storyboards yourself and supporting the team in doing the same.

This is a high-impact, highly collaborative creative role that’s ideal for someone confident in their craft, curious about performance, and passionate about telling stories that connect.

Location: Remote, but will need to travel to Sheffield, S11, on an occasional basis

Line Manager / Points of Contact: Head of Creative, Head of Product Marketing

You’ll Spend Your Day

• Developing and delivering best-in-class video and motion creative across digital, paid and social channels.
• Collaborating with Creative, Brand and Performance Marketing teams to develop concepts and strategies that deliver both brand impact and performance results.
• Supporting and mentoring the Videographer/Editor with direction, feedback, upskilling and development opportunities – including storyboarding and narrative planning to ensure clarity and consistency across projects.
• Creating templates and scalable video systems that streamline workflows and enable high-volume creative output.
• Leading the production and post-production process, ensuring assets are platform-optimised and on-brand.
• Experimenting with animation, illustration, sound and pacing to elevate storytelling and boost engagement.
• Embedding motion and video thinking into the wider creative process, championing Moving Image across the company’s creative.

You’ll Work With

• Head of Creative
• Head of Production
• Videographer / Editor
• Creative Leads, Designers and Copywriters

To Succeed in the Role, You Will

• Have a strong background in video and motion design, ideally within a digital or performance-focused agency or in-house team.
• Be highly skilled in Adobe Creative Suite (especially After Effects, Premiere Pro, Photoshop, Illustrator) with working knowledge of Figma.
• Understand the creative requirements and trends of platforms like Meta, TikTok and YouTube – and how to make content that feels native.
• Be experienced in leading creative projects from concept to delivery – and confident in providing constructive feedback to others.
• Be a proactive and encouraging mentor, with a passion for helping others grow and succeed.
• Be excited about creative experimentation – always looking for new formats and fresh ways to tell stories.

Who This Is Perfect For

• This role is perfect for a senior-level multimedia creative ready to lead, mentor, and create at the highest level, in a collaborative in-house setting with real creative freedom. You’ll help shape a growing creative function and produce work that reaches millions of educators, parents, and children globally.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Benefits and Perks

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation – cycle-to-work scheme
• Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave