At a Glance
- Tasks: Lead marketing strategies and create emotional connections with families through integrated campaigns.
- Company: Twinkl Educational Publishing, a leader in educational resources with an inclusive culture.
- Benefits: Flexible working options, strong career development, and a supportive team environment.
- Other info: Join a diverse team with excellent growth opportunities in a remote role.
- Why this job: Make a real impact on family engagement while shaping the future of educational apps.
- Qualifications: Over 7 years of marketing leadership experience, preferably in app-based consumer settings.
The predicted salary is between 60000 - 90000 £ per year.
Twinkl Educational Publishing is looking for a Head of Marketing to lead the marketing strategy for Twinkl Parents. This role involves defining marketing strategies, building emotional connections with families, and executing integrated campaigns.
Candidates should have over 7 years of experience in marketing leadership, ideally in app-based consumer settings. The position offers an inclusive culture, flexible working options, and strong career development opportunities across its diverse teams.
Head of Marketing - Family App Growth (Remote UK) in Sheffield employer: Twinkl Educational Publishing
Twinkl Educational Publishing is an exceptional employer, offering a vibrant and inclusive culture that prioritises flexibility and work-life balance. As the Head of Marketing for Twinkl Parents, you will have the opportunity to lead innovative marketing strategies while benefiting from strong career development pathways within a supportive team environment, all from the comfort of your own home in the UK.
Contact Details:
Twinkl Educational Publishing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Family App Growth (Remote UK) in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Twinkl or similar companies. A friendly chat can open doors and give you insights that might just help you land that Head of Marketing role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past marketing campaigns, especially those that built emotional connections with families. This will demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Be ready for interviews! Research Twinkl’s values and culture, and think about how your experience aligns with their mission. Practise answering common interview questions, but also prepare some thoughtful questions to ask them.
✨Tip Number 4
Apply through our website! We encourage you to submit your application directly on our platform. It shows initiative and gives us a chance to see your enthusiasm for the role right from the start.
We think you need these skills to ace Head of Marketing - Family App Growth (Remote UK) in Sheffield
Some tips for your application 🫡
Show Your Passion for Family Engagement:When writing your application, let us see your enthusiasm for connecting with families. Share any relevant experiences or campaigns you've led that resonate with our mission at Twinkl Parents.
Highlight Your Leadership Experience:We want to know about your marketing leadership journey! Be sure to detail your past roles and how you've successfully driven marketing strategies, especially in app-based environments.
Be Authentic and Personal:Don’t be afraid to inject a bit of personality into your application. We value authenticity, so share your unique perspective on marketing and how you can contribute to our inclusive culture.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Twinkl!
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your Audience
Before the interview, take some time to understand Twinkl's target audience, especially families. Familiarise yourself with their needs and how the Family App can meet those needs. This will help you demonstrate your ability to build emotional connections during the interview.
✨Showcase Your Experience
With over 7 years in marketing leadership, be ready to share specific examples of successful campaigns you've led, particularly in app-based settings. Highlight metrics and outcomes to show how your strategies have driven growth and engagement.
✨Prepare for Strategy Questions
Expect questions about your approach to defining marketing strategies. Think about how you would create integrated campaigns for Twinkl Parents and be prepared to discuss your thought process and any innovative ideas you might have.
✨Emphasise Cultural Fit
Twinkl values an inclusive culture, so be sure to express your alignment with their values. Share experiences that showcase your ability to work collaboratively within diverse teams and how you foster inclusivity in your marketing efforts.
