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For Companies At a Glance
- Tasks: Analyse data to uncover trends and drive our SEO strategy.
- Company: Join Twinkl, a leader in educational resources for teachers worldwide.
- Benefits: Enjoy a competitive salary, remote work, and a supportive team environment.
- Why this job: Make a real impact on education while developing your analytical skills.
- Qualifications: Strong analytical mindset; experience with SQL and Python is a plus.
- Other info: Flexible working hours and opportunities for professional growth.
The predicted salary is between 30000 - 36000 £ per year.
Location: Remote UK
Contract: Permanent
Hours: 37.5 hours (Core hours 10:00 am-2:00 pm Monday-Friday)
Salary: £30,000 - £36,000 per annum
We are looking for a curious and technically-minded SEO Data Analyst to join our SEO team. This is a fantastic opportunity for someone with a passion for data to step into the world of Search Engine Optimisation. You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won’t just be reporting numbers; you’ll be using your technical skills to analyse large-scale data, uncovering trends, opportunities, and the "why" behind our performance. While experience with SEO tools is a bonus, your core strength will be your analytical mindset and your ability to work with data at scale.
Key Responsibilities:
- Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
- Utilise Python (using libraries like Pandas, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
- Develop and maintain dashboards and reports in tools like Google Looker Studio or Tableau to monitor key SEO metrics.
- Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
- Collaborate with the wider teams to provide data-driven recommendations.
- Assist in running SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
- Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.
Essential Skills
SEO Data Analyst employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the SEO field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those related to SEO. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and data analysis techniques. We recommend practising with a friend or in front of a mirror to build confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace SEO Data Analyst
Some tips for your application 🫡
Show Your Passion for Data: When writing your application, let us see your enthusiasm for data analysis! Share examples of how you've used data to uncover insights or drive decisions in the past. We love seeing candidates who are genuinely excited about the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that match the job description. Use keywords from the listing, especially around SEO and data analysis, to catch our eye!
Be Clear and Concise: We appreciate clarity! When explaining your experience or skills, keep it straightforward and to the point. Avoid jargon unless it's necessary, and make sure your application is easy to read and understand.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your Data Tools
Familiarise yourself with SQL and Python, especially libraries like Pandas and NumPy. Be ready to discuss how you've used these tools in past projects or how you would approach data analysis for SEO.
✨Understand SEO Fundamentals
Brush up on your SEO knowledge, particularly around SERP landscapes and competitor analysis. Being able to articulate how these elements influence organic growth will show your passion and understanding of the role.
✨Prepare for Technical Questions
Expect questions that test your analytical mindset. Practice explaining complex data concepts in simple terms, as you'll need to communicate findings to both technical and non-technical stakeholders.
✨Show Your Curiosity
Demonstrate your curiosity about data and SEO trends. Prepare examples of how you've uncovered insights from data in the past, and be ready to discuss what excites you about the future of SEO.