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- Tasks: Manage and optimise global paid search campaigns to drive traffic and maximise ROI.
- Company: Join Twinkl, a supportive and innovative company dedicated to helping educators worldwide.
- Benefits: Enjoy flexible working, 33 days annual leave, and a fun, inclusive culture.
- Other info: Be part of a diverse team with excellent career growth opportunities and exciting company events.
- Why this job: Make a real impact in digital marketing while growing your career in a dynamic environment.
- Qualifications: 3+ years in paid search marketing with strong analytical skills and budget management experience.
Location: Remote
Annual Salary: £40,000 - £50,000
Contract: Permanent
About Twinkl:
We’re here to help those who teach. It’s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
Position Overview:
As the Senior Paid Search Executive, you will be responsible for the development, management, and optimisation of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximising ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.
Key Responsibilities:
- Manage & Optimise Paid Search Campaigns
- Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
- Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
- Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.
- Data-Driven Strategy & Execution
- Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
- Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.
- Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.
- Budget Management
- Work closely with the VP of Growth to manage the paid search budget effectively, ensuring all spending aligns with business objectives and goals.
- Optimise spend against target ROAS while scaling search efforts to meet company growth targets.
- Collaboration & Communication
- Collaborate with the SEO team to align paid and organic search efforts for maximum efficiency and coverage.
- Communicate performance updates, strategies, and opportunities to senior stakeholders.
- Industry Knowledge & Continuous Improvement
- Stay updated with the latest developments in paid search and broader digital marketing.
- Identify new trends, tools, and opportunities to leverage in paid search.
- Continuously look for ways to improve existing processes and strategies for more efficient outcomes.
Qualifications:
- 3+ years of hands-on experience in paid search marketing, preferably in an eCommerce or direct-to-consumer environment.
- Proven track record of managing significant budgets and delivering measurable results (ROI, CPA, ROAS).
- Proficiency in Google Ads and Bing Ads. Certification in Google Ads is a plus.
- Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
- Experience with A/B testing tools and techniques.
- Ability to analyse large datasets and extract actionable insights to improve campaign performance.
- Familiarity with landing page optimization, copywriting, and customer journey mapping.
- Excellent communication skills and ability to present data-driven recommendations to stakeholders.
- Self-motivated, highly organised, and capable of managing multiple campaigns simultaneously.
- Working knowledge of SEO and how it integrates with paid search strategies.
Benefits:
- In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme.
- Seasonal events.
- Referral scheme.
- Cervical and Prostate screening.
- Company sick pay after 3 months of service.
- After probation - cycle-to-work scheme.
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
Senior Paid Search Executive employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid search campaigns. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to paid search. Be ready to discuss your strategies, successes, and how you handle challenges. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Search Executive role. Highlight your experience with Google Ads and Bing Ads, and showcase any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid search marketing and how your skills align with our goals at Twinkl. Let us know what excites you about this opportunity!
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with analytics tools like Google Analytics. Share specific examples of how you've used data to drive campaign success in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your Numbers
As a Senior Paid Search Executive, you'll need to be comfortable with metrics. Brush up on key performance indicators like CTR, CPC, and ROAS. Be ready to discuss how you've used these metrics to optimise campaigns in the past.
✨Showcase Your A/B Testing Skills
A/B testing is crucial in this role. Prepare examples of tests you've conducted, what you learned from them, and how they impacted campaign performance. This will demonstrate your analytical skills and data-driven approach.
✨Understand the Bigger Picture
Twinkl values collaboration across teams. Familiarise yourself with how paid search integrates with SEO and other marketing strategies. Be prepared to discuss how you would work with different teams to achieve common goals.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing. Research the latest trends in paid search and be ready to share your insights during the interview. This shows your passion for the field and your commitment to continuous improvement.