Senior Marketing Operations Executive

We are looking for a commercially minded and data driven Sr Marketing Operations Executive to join our fast growing B2B Marketing team. In this role, you’ll own and optimise our marketing systems, integrations and data - primarily in HubSpot - to unlock performance across the funnel. You’ll use data to surface insights, improve campaign effectiveness, optimise conversions, drive revenue and bring visibility to the buyer journey. This is not just an executional role: you’ll play a strategic part in shaping how data informs decisions, drives performance and contributes to scalable growth.

Working alongside the Sales Operations Manager, you’ll focus on marketing-specific systems and processes while ensuring seamless collaboration and alignment across the B2B Marketing and Sales teams. You’ll also work closely with our central Data team to leverage business intelligence capabilities and support company-wide analytics initiatives. You’ll be joining a collaborative B2B team that values experimentation, agility and learning.

• Own the B2B marketing tech stack, with a particular focus on the ongoing optimisation and use of HubSpot (in coordination with Sales Ops).
• Provide hands-on support for marketing campaign execution to ensure timely delivery (e.g. landing pages, forms, audience data).
• Develop and maintain marketing automation workflows, lead scoring models, campaign tracking and system integrations.
• Work cross-functionally to define, monitor and report on key KPIs to track performance, identify opportunities and deliver actionable insights.
• Collaborate closely with Sales Ops, Sales, Data, and the Marketing team to ensure alignment and data accuracy across the full funnel.
• Support the B2B Marketing team with data-led planning, identification of high-value accounts, performance reporting and revenue forecasting.
• Deliver data visualisations, dashboards and reports that clearly communicate the impact of marketing activity.
• Provide insight to test, iterate and scale demand and lead generation strategies across online and offline channels.
• Ensure seamless lead flow from marketing to sales, optimising for conversion and pipeline growth.
• Coordinate with Sales Ops on initiatives to improve marketing and sales alignment through better data hygiene, data enrichment, automated notification workflows and lead management.
• Partner with the Sales Operations manager to define and refine lead qualification criteria (e.g. MQL to SQL handoff) ensuring mutual accountability and timely lead follow-up.
• Co-develop SLAs between Marketing and Sales to ensure timeline lead follow-ups, feedback loops and performance tracking.
• Support CRM adoption among the B2B Marketing team through user training and process documentation.
• Support revenue forecasting and pipeline analytics by delivering insight across the full customer journey (from first touch) and identifying any leakage points.
• Provide strategic recommendations that help the business grow through improved marketing effectiveness.
• Alongside our legal team, ensure marketing practices comply with relevant regulations such as GDPR as well as other applicable international data protection standards.
• Support the implementation of A/B testing and continuous improvement practices.

• 3+ years experience in marketing operations, revenue operations, or a data-focused marketing roles.
• Deep experience with HubSpot, including building workflows, creating custom reports and managing integrations.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insight.
• Good working knowledge of marketing attribution, funnel metrics and campaign performance testing.
• Experience with analytics and dashboarding tools (e.g. GA4, Excel, Looker Studio, Tableau, Emex).
• Comfortable working cross-functionally with sales, marketing and regional teams.
• Self-starter with excellent project management and communication skills.
• A continuous improvement mindset - always looking to test, learn and refine.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme.
• Seasonal events.
• Referral scheme.
• Cervical and Prostate screening.
• Company sick pay after 3 months of service.
• After probation - cycle-to-work scheme.
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.