At a Glance
- Tasks: Own and optimise marketing systems, primarily HubSpot, to drive performance and revenue.
- Company: Join Twinkl, a fast-growing B2B company with a supportive and inclusive culture.
- Benefits: Enjoy remote work options, 33 annual leave days, and a range of corporate perks.
- Why this job: Be part of a collaborative team that values experimentation and data-driven decision-making.
- Qualifications: 3+ years in marketing operations with strong HubSpot and analytical skills required.
- Other info: Opportunities for career growth and participation in diversity and inclusion initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Location: UK Remote/Hybrid or Office
Hours: 37.5 per week
Contract: Permanent
Report to: Head of B2B Marketing
We are looking for a commercially minded and data driven Sr Marketing Operations Executive to join our fast growing B2B Marketing team. In this role, you’ll own and optimise our marketing systems, integrations and data - primarily in HubSpot - to unlock performance across the funnel. You’ll use data to surface insights, improve campaign effectiveness, optimise conversions, drive revenue and bring visibility to the buyer journey. This is not just an executional role: you’ll play a strategic part in shaping how data informs decisions, drives performance and contributes to scalable growth.
Working alongside the Sales Operations Manager, you’ll focus on marketing-specific systems and processes while ensuring seamless collaboration and alignment across the B2B Marketing and Sales teams. You’ll also work closely with our central Data team to leverage business intelligence capabilities and support company-wide analytics initiatives. You’ll be joining a collaborative B2B team that values experimentation, agility and learning.
Key Responsibilities:
- Own the B2B marketing tech stack, with a particular focus on the ongoing optimisation and use of HubSpot (in coordination with Sales Ops)
- Provide hands-on support for marketing campaign execution to ensure timely delivery (e.g. landing pages, forms, audience data)
- Develop and maintain marketing automation workflows, lead scoring models, campaign tracking and system integrations
- Work cross-functionally to define, monitor and report on key KPIs to track performance, identify opportunities and deliver actionable insights
- Collaborate closely with Sales Ops, Sales, Data, and the Marketing team to ensure alignment and data accuracy across the full funnel
- Support the B2B Marketing team with data-led planning, identification of high-value accounts, performance reporting and revenue forecasting
- Deliver data visualisations, dashboards and reports that clearly communicate the impact of marketing activity
- Provide insight to test, iterate and scale demand and lead generation strategies across online and offline channels
- Ensure seamless lead flow from marketing to sales, optimising for conversion and pipeline growth
- Coordinate with Sales Ops on initiatives to improve marketing and sales alignment through better data hygiene, data enrichment, automated notification workflows and lead management
- Partner with the Sales Operations manager to define and refine lead qualification criteria (e.g. MQL to SQL handoff) ensuring mutual accountability and timely lead follow-up
- Co-develop SLAs between Marketing and Sales to ensure timeline lead follow-ups, feedback loops and performance tracking
- Support CRM adoption among the B2B Marketing team through user training and process documentation
- Support revenue forecasting and pipeline analytics by delivering insight across the full customer journey (from first touch) and identifying any leakage points
- Provide strategic recommendations that help the business grow through improved marketing effectiveness
- Alongside our legal team, ensure marketing practices comply with relevant regulations such as GDPR as well as other applicable international data protection standards
- Support the implementation of A/B testing and continuous improvement practices
Qualifications and Skills:
- 3+ years experience in marketing operations, revenue operations, or a data-focused marketing roles
- Deep experience with HubSpot, including building workflows, creating custom reports and managing integrations
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insight
- Good working knowledge of marketing attribution, funnel metrics and campaign performance testing
- Experience with analytics and dashboarding tools (e.g. GA4, Excel, Looker Studio, Tableau, Emex)
- Comfortable working cross-functionally with sales, marketing and regional teams
- Self-starter with excellent project management and communication skills
- A continuous improvement mindset - always looking to test, learn and refine
Benefits:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a 'Me' day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Referral scheme
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation - cycle-to-work scheme
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Senior Marketing Operations Executive employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Operations Executive
✨Tip Number 1
Familiarise yourself with HubSpot and its functionalities, especially in relation to marketing automation workflows and reporting. Consider taking online courses or certifications to deepen your knowledge, as this will demonstrate your commitment and expertise during the interview process.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics you tracked and how they influenced campaign performance, as this aligns closely with the responsibilities of the role.
✨Tip Number 3
Network with professionals in marketing operations, particularly those who have experience with B2B environments. Engaging in relevant online communities or attending industry events can provide insights and connections that may help you stand out as a candidate.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration, especially with sales teams. Think of examples where you improved alignment between marketing and sales through data-driven strategies, as this is crucial for the role at StudySmarter.
We think you need these skills to ace Senior Marketing Operations Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, particularly with HubSpot. Emphasise your analytical skills and any specific achievements that demonstrate your ability to optimise marketing systems and drive performance.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, especially your experience with data-driven decision-making and cross-functional collaboration.
Showcase Relevant Skills: Clearly outline your technical skills related to marketing automation, analytics tools, and project management. Mention any specific tools you’ve used, such as GA4 or Tableau, and how they contributed to your previous successes.
Highlight Continuous Improvement Mindset: Demonstrate your commitment to continuous improvement by providing examples of how you've tested and refined marketing strategies in the past. This will resonate well with the company's focus on experimentation and learning.
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your HubSpot Expertise
Since the role heavily involves HubSpot, be prepared to discuss your experience with the platform. Highlight specific projects where you've built workflows, created reports, or managed integrations, and how these contributed to campaign success.
✨Demonstrate Analytical Skills
The position requires strong analytical abilities. Be ready to share examples of how you've used data to drive marketing decisions, optimise campaigns, or improve conversion rates. Discuss any tools you've used for analytics and dashboarding.
✨Emphasise Cross-Functional Collaboration
This role involves working closely with Sales Ops and other teams. Prepare to talk about your experience in cross-functional projects, how you ensured alignment, and any challenges you overcame while collaborating with different departments.
✨Prepare for Strategic Discussions
As a Senior Marketing Operations Executive, you'll need to think strategically. Be ready to discuss how you've contributed to shaping marketing strategies based on data insights, and provide examples of how your recommendations led to measurable growth.