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- Tasks: Plan and optimise CRM campaigns to engage and retain customers.
- Company: Join Twinkl, a dynamic and fast-growing business focused on education.
- Benefits: Enjoy remote work, 33 days annual leave, and a supportive culture.
- Why this job: Be part of a fun, inclusive team making a real impact in education.
- Qualifications: Experience with CRM platforms and strong writing skills are essential.
- Other info: Opportunities for career growth and participation in diverse employee networks.
The predicted salary is between 36000 - 60000 £ per year.
The following content displays a map of the jobs location – UK Remote
The Senior CRM Executive is a data-driven communicator and channel specialist, responsible for planning, building and optimising CRM campaigns across key stages of the customer lifecycle. Sitting within a UKI B2C marketing pod, this role helps deliver targeted, engaging and effective email activity that supports acquisition, retention and loyalty goals.
This is a great role for someone confident working with CRM platforms, audience segmentation and performance metrics – and who enjoys crafting clear, purposeful copy that speaks directly to educators.
Key responsibilities:
Plan and deliver CRM campaigns in line with the BAU calendar, ensuring timely and accurate execution.
Build and schedule emails using segmentation, dynamic content and personalisation as appropriate.
Write and adapt CRM copy for a range of purposes – from onboarding and upgrade nudges to newsletters and winback flows.
Track campaign performance using key metrics (e.g. opens, clicks, conversions) and provide insights to guide optimisation.
Collaborate with Segment Managers and Marketing Managers to plan campaigns that reflect pod priorities and audience needs.
Maintain clear documentation of CRM journeys, automations and tagging, working closely with CRM and data teams.
Support the testing and rollout of new journeys – including A/B tests, triggered flows and lifecycle messaging.
Ensure emails are mobile-optimised, visually engaging and on-brand, coordinating with design and dev teams as needed.
Share CRM insights and learning with the wider pod to support integrated campaign planning across channels.
Skills and Experience:
Strong experience writing and delivering CRM campaigns with measurable impact
Good working knowledge of CRM platforms and email delivery tools (e.g. Braze, Dotdigital, Mailchimp)
Comfortable working with data – including segmentation, UTM tracking, tagging and performance metrics
Excellent written communication skills, with an eye for clarity, tone and user journey
Proactive and organised, with the ability to manage multiple campaigns and deadlines
A collaborative team player, confident working cross-functionally with content, design and data specialists
Desirable Skills and Experience:
Experience with lifecycle marketing and customer journey mapping
Familiarity with A/B testing, automation tools and personalisation techniques
Interest in education, classroom realities or working with educators
Comfortable briefing in visuals or light HTML/CSS tweaks for email formatting
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation – cycle-to-work scheme
Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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Senior CRM Executive employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with the CRM platforms mentioned in the job description, such as Braze, Dotdigital, and Mailchimp. Understanding their functionalities will not only boost your confidence but also allow you to speak knowledgeably about how you can leverage these tools in your role.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of past campaigns where you used performance metrics to optimise results. Be ready to discuss how you tracked opens, clicks, and conversions, and how those insights shaped your future strategies.
✨Tip Number 3
Highlight your collaborative skills by thinking of instances where you've worked cross-functionally with teams like content, design, or data. Being able to demonstrate your ability to work well with others will resonate well with our team-oriented culture.
✨Tip Number 4
Prepare to discuss your experience with lifecycle marketing and customer journey mapping. Having a clear understanding of these concepts will show that you're not just familiar with CRM campaigns, but that you can also strategically plan them to enhance customer engagement.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Senior CRM Executive. Familiarise yourself with CRM campaigns, audience segmentation, and performance metrics to tailor your application effectively.
Craft Your CV: Highlight your experience with CRM platforms and email delivery tools in your CV. Emphasise any measurable impact you've had in previous roles, particularly in writing and delivering CRM campaigns.
Write a Compelling Cover Letter: In your cover letter, showcase your excellent written communication skills. Provide examples of how you've crafted clear and purposeful copy for various CRM purposes, and express your enthusiasm for working with educators.
Showcase Collaboration Skills: Mention any experience you have working cross-functionally with teams such as content, design, and data specialists. Highlight your proactive and organised approach to managing multiple campaigns and deadlines.
How to prepare for a job interview at Twinkl Educational Publishing
✨Know Your CRM Platforms
Familiarise yourself with the CRM platforms mentioned in the job description, such as Braze, Dotdigital, and Mailchimp. Be prepared to discuss your experience with these tools and how you've used them to drive successful campaigns.
✨Showcase Your Copywriting Skills
Since the role requires excellent written communication skills, bring examples of your previous CRM copy. Highlight how you tailored messages for different audience segments and the impact it had on engagement metrics.
✨Understand Performance Metrics
Brush up on key performance metrics like open rates, click-through rates, and conversions. Be ready to discuss how you've tracked and analysed these metrics in past campaigns to optimise future efforts.
✨Demonstrate Collaboration Experience
This role involves working closely with various teams. Prepare to share examples of how you've successfully collaborated with content, design, and data specialists to deliver integrated campaigns that meet business goals.
