The following content displays a map of the jobs location - Remote - UK Senior Creative Designer – Digital Packaging Job Reference twinkl/TP/661/1247 Number of Positions: 1 Contract Type: Full Time Competitive Working Hours: 37.5 Location: Remote - UK Closing Date: 12/06/2025 Job Category: Growth Region / Division: Not Applicable Business Unit: Not Applicable Job Introduction Senior Creative Designer – Digital Packaging Location: Remote UK Line Manager / Points of Contact: Head of Creative, Head of Product Marketing We are seeking a self-driven and innovative Senior Creative Designer to reinvent how our customers experience Twinkl resources at first glance. This unique role blends strong digital design craft with an eye for packaging, automation, and conversion-focused creativity - alongside a confident grasp of copy. While not a full copywriting role, the ideal candidate will be comfortable crafting short, impactful messaging that enhances the visual work and helps drive engagement. The successful candidate will play a pivotal role in transforming our resource packaging/ previews (the digital equivalent of an activity book cover) into compelling visual assets that combine smart design, illustration and concise copy to increase subscriptions and product visibility. You\'ll work closely with our Product Marketing team and the Head of Creative to roll out a scalable system of automated templates across thousands of digital assets - relying on strong testing strategy and data insights from Product Marketing and Product/CRO teams to inform and refine creative decisions. This is a high-impact opportunity suited to an experienced mid-weight or senior designer ready to make their mark. As a Senior Creative Designer, you will: Reimagine and lead the end-to-end design strategy for Twinkl’s resource packaging/preview images Design visually engaging, high-converting preview templates that work at scale Work with product, creative, and tech teams to implement automations that simplify creative production and increase consistency Use existing resource artwork to create enhanced, emotionally engaging preview visuals that drive curiosity and action Work with teams to conduct A/B testing to optimise creative decisions based on user behaviour Roll out and document design systems, templates, and style guides for long-term maintainability Stay ahead of trends in digital packaging, subscription marketing, and automation tools to ensure Twinkl remains at the cutting edge Collaborate with internal teams to make data-informed creative decisions that directly impact business outcomes Contribute to a supportive, experimental culture that encourages bold creative thinking and iteration Communicate clearly with stakeholders to align expectations and champion the value of strong design To succeed in the role, you will: Have a solid background in digital design and illustration, ideally with experience in subscription-based products Be passionate about packaging design principles and understand how to use visual storytelling to drive conversion Be highly motivated, proactive, and able to work independently Demonstrate proven experience designing at scale, with automation and templating experience as a core skill Bring experience testing creative (A/B, UX testing or CRO) and iterating designs for performance Be a collaborative communicator who thrives in cross-functional teams Be an innovator, excited by experimentation and evolving best practices Be deeply familiar with Adobe Creative Suite and Figma (or equivalent) Bonus:Experience working with front-end devs or no-code automation tools Bonus:Experience in physical product packaging You’ll work with: Head of Creative Head of Product Marketing Brand & Creative Agency Director Product and Engineering Teams Production Teams Who this is perfect for: This project is ideal for a Senior Creative Designer looking to take ownership of a strategic, business-critical design challenge. If you enjoy working in a fast-paced, creative environment and want to leave a lasting mark on a high-impact product, we want to hear from you. In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be: A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents. From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \"Me\" day each year, a charity day each year and Twinkl subscriptions. Quarterly company awards programme Seasonal events Cervical and Prostate screening Company sick pay after 3 months of service After probation - cycle-to-work scheme Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave #J-18808-Ljbffr
Contact Details:
Twinkl Educational Publishing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Designer – Digital Packaging in London
✨Show Off Your Skills with a Killer Portfolio
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When you’re applying for a full-time role at a creative company like Twinkl Educational Publishing, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
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Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work Twinkl Educational Publishing does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at Twinkl Educational Publishing.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at Twinkl Educational Publishing. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at Twinkl Educational Publishing.
How to prepare for a job interview at Twinkl Educational Publishing
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
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Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
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For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to Twinkl Educational Publishing. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
